Fuel Lines
DECEMBER 9, 2019
Without a differentiated position, new business is much harder than it needs to be. . Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
Gods of Advertising
DECEMBER 12, 2019
Two giant companies are merging into a behemoth. They hire me to write a manifesto honoring the union. It must be celebratory but reassuring too. People from both sides are scared, fearing redundancies. The new sales force needs a clarion. I ask to be paid a modest sum. The project manager counters but promises more work if things go well. Work is scant.
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AdPulp
DECEMBER 13, 2019
I can’t recall how many articles I’ve published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here’s another… When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in […].
More About Advertising
DECEMBER 9, 2019
British luxury carmaker Aston Martin may be struggling (its shares have taken after a disastrously overpriced IPO) but it’s managed to corral enough dosh for a glitzy ad featuring numerous models all over the world and the no doubt pricey services of Daniel Craig. All that’s missing is Aston’s new SUV, on which it’s pinning.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.
illumin
DECEMBER 13, 2019
There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think! Most people are quick to focus on Thanksgiving and therefore Black Friday deals, especially in the month of November. However, the truly noteworthy, and potentially unexpected event […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 12, 2019
It’s an important day in the country’s calendar and there’s also a General Election. So let’s get on with our final choices of the outstanding denizens of adland. Network of the Year There are three candidates for Network of the Year in 2019, the mighty McCann which built on its traditional strengths in the US.
InMobi
DECEMBER 12, 2019
This post is from Richard O'Sullivan, Executive Director, Australia and New Zealand for InMobi. Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. In fact, a significant percentage of the $8.8 billion Australian digital ad market is now devoted to in-app channels and conducted programmatically.
illumin
DECEMBER 10, 2019
Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude. The post Qué es la programática y cómo puede ayudarte Acuity a aprovechar sus ventajas appeared first on AcuityAds Inc.
AdPulp
DECEMBER 9, 2019
If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let’s hear from a man who knows a lot […].
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More About Advertising
DECEMBER 10, 2019
Eric Salama, long-time CEO of WPP’s Kantar research operation which is now 60 per cent owned by Bain Capital, is stepping down after 17 years. The sale to Bain completed last week. WPP keeps the balance. Salama (below) is staying on while Kantar looks for a new CEO and will then remain as a non-executive.
InMobi
DECEMBER 9, 2019
The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. The pharmacy is now, by and large, the ultimate convenience store. While the space is growing, it’s not without its challenges.
Smarty Ads
DECEMBER 13, 2019
Ultimate control over media purchases and decreased media-buying costs are completely understandable aspirations of every business owner. While benefits of programmatic buying are pretty obvious: precise targeting, real-time bidding, and on-the-go campaign optimization, some ad tech players strive to create their own independent solutions. Still, building your own.
Single Grain
DECEMBER 9, 2019
Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong,
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 9, 2019
We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions. ‘What we share is stronger’ it says, somewhat mystifyingly, as Santa downs a reviving Coke.
illumin
DECEMBER 13, 2019
There are plenty of ways that advertisers can grab consumer’s attention with holiday videos throughout the holiday season. In addition, there are more opportunities than you might think! Most people are quick to focus on Thanksgiving and therefore Black Friday deals, especially in the month of November. However, the truly noteworthy, and potentially unexpected event […].
Ad Beat
DECEMBER 10, 2019
Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. In fact, according to a Renderforest survey , marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts.
Single Grain
DECEMBER 13, 2019
Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic clusters ? Yet another SEO strategy to get your head around!
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 13, 2019
Boris Johnson remains as UK prime minister – with a stonking majority which even he probably didn’t expect, at least he says he didn’t but you never know with Boris – following a campaign quite unlike any we’ve seen. In the sense that there didn’t seem to be one, unless you’re an active member of.
More About Advertising
DECEMBER 13, 2019
It doesn’t get any better for scandal- hit M&C Saatchi – half the board resigned this week including founder Lord Saatchi – and now the Financial Conduct Authority (an M&C client ironically) is taking a look at its public pronouncements following its revelation of a £6.4m back hole in its accounts. This subsequently rose to.
More About Advertising
DECEMBER 13, 2019
Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves that aim. This goes beyond political advertising, currently a major point of discussion. One wider problem, however, is advertising fraud, which accounts for about £17.4 billion globally and represents almost 11 per cent of digital.
More About Advertising
DECEMBER 12, 2019
WPP CEO Mark Read (and, no doubt, his dealmaking COO Andrew Scott) haven’t broken up for the Christmas holidays yet, they’ve just unloaded contentious data acquisition Triad Retail Media to Walmart-owned Sam’s Club. Last month it emerged that WPP, which bought the Florida-based digital retail business in 2016 for $300m, was suing its former owners.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 12, 2019
By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating ad revenue across all platforms owned by ByteDance in Q1 and Q2 2019 has reached 50 billion RMB (approximately 7 billion USD), taking up 23 per cent of the market share. To put this number.
More About Advertising
DECEMBER 11, 2019
There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style solutions to the world’s big marketers. You & Mr Jones, which calls itself the world’s first BrandTech group (it’s even trademarked BrandTech) has just raised another $200m from investors to top up the $350m it.
More About Advertising
DECEMBER 11, 2019
Chilly’s makes reusable bottles for keeping drinks cold and it’s running its first campaign with Uncommon Creative Studio, a Christmas effort inviting the world to “gift responsibly.” Uncommon co-founder Nils Leonard says: “Gift Responsibly. Buy stuff that doesn’t kill the planet. Buy stuff that doesn’t freak out people you’re related to.
More About Advertising
DECEMBER 11, 2019
US Agency of the Year: Wieden + Kennedy While its competitors spend time and energy getting worked up about new agency models and the speed of change, Wieden+Kennedy coolly continues to build on its core proposition by concentrating on making outstanding creative work. The agency does digital, of course, but seems to weave that into.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 10, 2019
The troubles at Golden Square have moved into a new phase as Maurice Saatchi, 73, steps down from the board of M&C Saatchi along with the agency group’s three non-executive directors. M&C Saatchi is insisting that it will continue to operate as it is, despite rumours of an Accenture Interactive bid for the more profitable.
More About Advertising
DECEMBER 10, 2019
Bacofoil has appointed Cogent as its integrated creative agency without a pitch. Bacofoil’s products range from non-stick aluminium foil and non-stick baking paper to Zipper storage bags. Bacofoil says its ambition is to “own the kitchen drawer.” Bacofoil UK and Ireland MD Paul Feery says: “We needed an agency that could quickly get to grips.
More About Advertising
DECEMBER 10, 2019
The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m it fell to last week after M&C revealed a whopper £11.6m provision for accounting errors. This, the boys in dark glasses (as some City traders used to termed) is a pretty sure sign a bid.
More About Advertising
DECEMBER 9, 2019
WPP’s GroupM has now released its global forecast for advertising and it confirms that the market is being driven by what it calls the world’s big “digital first” companies – Alibaba, Alphabet, Amazon, Booking.com, eBay, Facebook, IAC, JD.com, Netflix, Uber etc – $36 billion in spending.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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