More About Advertising
JANUARY 19, 2020
It’s an industry obsessed by youth, so you’ve done pretty well if you’ve held on to a job in advertising past the age of 40. Now there’s a new awards show, 40 Over Forty, that offers the opportunity to admit publicly that you are not a millennial — and to celebrate the value of experience.
AdPulp
JANUARY 20, 2020
Retirement doesn’t come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral […].
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Smarty Ads
JANUARY 24, 2020
Outsourced advertising sales models are gaining real traction among ad tech players who are planning to build their own programmatic business these days. Even though programmatic advertising platforms are still on the verge of glory, brands aim for more independence in decision-making and strive to unlock all benefits of.
InMobi
JANUARY 20, 2020
Thanks to the rise of services like eBay and Craigslist, it’s easier than ever for people to sell whatever they have at home - and to bypass stores completely and buy anything from furniture to toys and everything in between directly from peers. But how has the consumer to consumer (C2C) ecosystem evolved in the mobile era? How have smartphones and tablets disrupted peer-to-peer buying and selling?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JANUARY 23, 2020
The recent furore around the BAFTA short list is a reminder that our audiences expect to see diversity on screen. BAFTA has been working on expanding its membership for a while, so the shortlist – criticised for its absence of women and minority representation – wasn’t truly reflective of the extensive efforts put in.
AdPulp
JANUARY 22, 2020
Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. [link] To support this product launch, Bud Light located the hamlet of […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
JANUARY 22, 2020
Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are affected, but some of the most vulnerable to attack are e-commerce sites.
More About Advertising
JANUARY 22, 2020
It doesn’t seem long ago that Wieden + Kennedy’s “Man your man could smell like” was a cutting-edge, “new media” campaign that – radically – broke online. Well, that was actually ten years ago, and actor Isiah Mustafa is now back as an embarrassing dad in a new campaign for the brand. Not to worry.
AdPulp
JANUARY 23, 2020
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment […].
Gods of Advertising
JANUARY 20, 2020
When I was a teenager I didn’t see this movie because of the music and the fashion -not my thing. Last night, I finally watched it with my wife and daughters. Honestly, I was stunned by the movie’s misogyny and racism. A gang rape is handled with casual indifference as is a beat-down of an innocent group of Latinos. It’s like, whoops that happened.
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Single Grain
JANUARY 24, 2020
Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well.
More About Advertising
JANUARY 22, 2020
Creative and marketing talent recruiter Aquent has been looking into adland and marketing salaries and found – which won’t really surprise you – that senior ad professionals and marketing directors have seen a big drop in salary, nine per cent down in real terms over the past five years. Creative directors and marketing directors are.
More About Advertising
JANUARY 21, 2020
BBC director general Tony Hall (aka Lord Hall of Birkenhead, there are some perks in that vale of tears) is stepping down, leaving the job of hanging on to the licence fee in face of a hostile Tory government to someone else. There’ll be a number of runners and riders touted for the job, one.
More About Advertising
JANUARY 20, 2020
Publicis Groupe seems to have tightened its grip on BT from AMV BBDO with another effort from Saatchi & Saatchi, this time for BT’s overarching Halo product, its introduction to the much-trumpeted 5G among other things. May be a bit optimistic, BT’s EE can’t even manoeuvre a reliable 4G signal to yours truly (admittedly I.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 22, 2020
Is WPP CEO Mark Read planning more agency mega-mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with Wunderman and Y&R had been successful, leaving the door ajar for further such moves.
More About Advertising
JANUARY 21, 2020
It may be Veganuary for many but Durex and agency Havas are spinning on venerable ‘Dry January’ with a social, print and OOH continuation of Durex’s ‘Let’s Lube’ campaign which surfaced on TV last year. Dry isn’t necessarily good it says, for some ladies anyway. Havas creative Kate Lloyd says: “As part of Durex’s ongoing.
More About Advertising
JANUARY 21, 2020
As Harry and Meghan prepare to go it alone/together outside the chilly confines of Britain’s royal family there are, inevitably, a number of brands jumping on their bandwagon – presumably for free, for now. Here’s Expedia. While Burger King has been reminding them on Twitter that it offers part-time posts. Johnny Hornby, chair of Prince.
More About Advertising
JANUARY 22, 2020
A new bit of harmful content reached consumers every second on YouTube, Facebook and Instagram between July and September 2019 – 9.2 million examples in total – and that’s despite the platforms removing 620 million pieces before anyone got a chance to see them.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 24, 2020
Campaign has announced its list for UK agency of the year in 2019, to be announced in March. It’s AMV BBDO, adam&eveDDB (our choice back in December 2019), Lucky Generals, McCann, Mother, The&Partnership, Uncommon and VCCP. T&P was our runner-up with Uncommon also meriting a mention. Nothing much to argue with on Campaign’s list although.
More About Advertising
JANUARY 24, 2020
Do teaser ads work? Here’s an enigmatic effort from Super Bowl regular Doritos featuring Sam Elliott and Lil Nas X (no, me neither). Does Doritos merit such drama? May do if Goodby is on the case. And Budweiser is reprising ‘Whassup’ with techno. Didn’t much like its first, famous incarnation (heresy in adland but there.
More About Advertising
JANUARY 24, 2020
Fewer Super Bowl ads seem to have surfaced early this year (after all if you’re spending $5m on thirty seconds it may as well be a premiere.) Budweiser, a Super Bowl regular, has probably spent rather more on this and WPP’s David Miami is in the chair, riffing on erroneous views of “typical Americans.” The.
More About Advertising
JANUARY 23, 2020
Plant-based products are certainly providing a boon for agencies and now the UK’s Quiet Storm has been picked to handle new French-owned brand Nutritious Delicious following a three-way pitch via Oystercatchers. Nutritious Delicious (not a bad name) is owned by Andros which also owns Bonne Maman.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 23, 2020
Interesting, and reassuring in a way, that upscale drinks company Fever-Tree (best known for its posh tonic water) is turning to two creative agencies to try to get itself back on the growth road. Lucky Generals and MullenLowe are pitching for the creative business. Fever-Tree is a spectacular success story, riding the wave of designer.
More About Advertising
JANUARY 22, 2020
More big changes in Britain’s distressed retail sector, Sainsbury’s CEO Mike Coupe is stepping down in June to be replaced by heir apparent Simon Roberts (below), who formerly ran Boots UK. Coupe has been on retail’s version of the green mile since his bold bid to merge with Asda was confounded – to no-one’s great.
More About Advertising
JANUARY 21, 2020
Fold7 is making its debut for Kallo with a social and Out of Home campaign, nicely timed for Veganuary with its wall-to-wall coverage of veggie eating and cooking. Kallo is also partnering with veggie chefs Bish Bash Bosh. Kallo makes veggie-friendly rice, corn and lentil cakes and stocks and gravies. Kallo brand controller Duncan Bull.
More About Advertising
JANUARY 20, 2020
Drinks giant Diageo has shortlisted inclumbent Dentsu Aegis’ Carat, Publicis Media and Omnicom’s PHD for its global media planning and buying account, worth an estimated $1bn. Diageo brands include Johnnie Walker, Guinness and Smirnoff. In the pitch, like some other global reviews, it has been reported that Diageo is looking to extend its payment terms.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 20, 2020
OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved from the depredations of climate change? According to Volvo and Grey London it can, in this new film which is part of Volvo’s ‘Defiant Pioneers’ series on Sky Atlantic. It’s called ‘The Birdman’ and features.
Single Grain
JANUARY 20, 2020
The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here's a simple definition : Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
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