More About Advertising
OCTOBER 21, 2019
With fancy smartphones selling on cameras these days the camera market should be dead by rights – but it isn’t of course (quite.) Why pay a fortune for a top end phone when you can get the real thing, a Leica? Shot for cinema by Barney Cokeliss in Soweto and New York among others, to.
AdPulp
OCTOBER 25, 2019
Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […].
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Gods of Advertising
OCTOBER 24, 2019
Regarding the creation of advertising, I’m very good at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient and have never missed a deadline; that I curate my work and put it into cohesive and winning presentations, always with options.
illumin
OCTOBER 23, 2019
Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. Let’s take a look at what it is and what it isn’t to reveal 5 truths you need to know about this hot (again) term. The post 5 Truths About Contextual Advertising appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 24, 2019
The way to mark yourself out as a brand is to distance yourself from social media these days it seems -although that hardly accounts for the rise of the dreqded influencers. Here’s Miller Lite from DDB Chicago with our new trainers hero pursued by identikit followers until he throws them off the scent and finds.
AdPulp
OCTOBER 23, 2019
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
OCTOBER 22, 2019
Cindy Gallop has hopped on: Disrupting Ageism in Advertising By Grace Birnstengel This outspoken 2019 Influencer in Aging has a few choice words for the ad world… From a 2017 post about Joseph Coughlin : …. There are lots of folks who’ve educated us and continue to educate us. Names off the top of my head: Robert N. Butler, David Wolfe, Ken Dychtwald, John Migliaccio, Kurt Medina, Matt Thornhill, Brent Green, Marti Barletta, Mary Furlong, Myrna Blyth, Carol Orsborn, Rick Moody, Mark Miller, Paul
More About Advertising
OCTOBER 25, 2019
Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day; foundering on the difficulty of making all their expensively acquired bits function at the same time. Consequently the escape from mini status appeared too challenging. Peter Scott’s Engine was a case in point. But the.
AdPulp
OCTOBER 24, 2019
Mark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can’t hold Facebook […].
All About Advertising Law
OCTOBER 22, 2019
Law enforcement, workshops, and reports from the Federal Trade Commission (FTC) have yielded five “lessons” for lead generation advertisers, according to an article that was published last month in Law360 by Andrew Smith, director of the FTC Bureau of Consumer Protection. In it, he suggests that companies that purchase lead generation advertising must manage lead generators responsibly, just like manufacturers that make supply chain management a top priority.
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Single Grain
OCTOBER 21, 2019
If you work in tech, it’s likely that you’ve heard of UX writing : “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.” With companies like Google, Spotify and Airbnb spearheading the trend, UX writers are increasingly recognized as an indispensable member of product and design teams.
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OCTOBER 25, 2019
Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and its component parts MediaMonks, MediaHive and new “merger” Firewood. As ever with Sorrell there’s a grand tour d’horizon – first-naming Google’s founders – although he seems to get mixed up in his billions and trillions.
AdPulp
OCTOBER 21, 2019
Get more. It’s Boost Mobile’s call to action. This is how 180/LA takes the brand’s strategic underpinning and turns it into something more, commercially speaking. Boost Mobile—We’re not Dr. Pepper, but we can dance. Boost Mobile—Stop gambling with other carriers. Boost Mobile—Our commercials aren’t annoying, the cost of cell phone service is.
All About Advertising Law
OCTOBER 21, 2019
On September 18, 2019, the FTC prevailed in its long-waged battle against Hi-Tech Pharmaceuticals. In a per curiam opinion , the Eleventh Circuit affirmed the district court’s decision, holding the defendants in contempt for violating the court’s prior order, which enjoined the defendants from making certain claims about health products without “competent and reliable scientific evidence.” Fed.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Single Grain
OCTOBER 23, 2019
Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today's digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – typically through social media – which is then read, shared and/or commented on across the globe.
More About Advertising
OCTOBER 25, 2019
Gamers aren’t weirdos who live in a world of their own but dedicated something or others who take the brain to new levels. That’s the theme of this new campaign for HP’s Omen computers – squarely aimed at gamers – from Wieden+Kennedy Shanghai which depicts users as, well, pretty weird – albeit nicely designed. Strange.
AdPulp
OCTOBER 20, 2019
When you’re in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, “Hey, have you tried Indeed?” For the job seeker, it’s the kind of question that can make one want to sink deep into a tub. “Yes, thanks friend. My resume is […]. The post How’s The Job Search Going?
InMobi
OCTOBER 21, 2019
Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Your Captain Obvious insight for the day: People love to stream video. There’s a reason big streaming video properties like Netflix, Hulu, Amazon Prime Video are household names in the U.S. today. But here’s what you might not realize: A lot of people use their smartphones to watch video.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
OCTOBER 25, 2019
Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old strategies like producing content on a topic based on the focus keyword.
More About Advertising
OCTOBER 25, 2019
WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in line with its peers by 2021. It will be noted in Paris that WPP seems.
AdPulp
OCTOBER 20, 2019
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]. The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.
InMobi
OCTOBER 22, 2019
Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with stakes like no other. With more than half a billion users accessing the internet via mobile, the right in-app marketing strategy can make all the difference.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 24, 2019
Droga5 has a global CCO for the first time in Neil Heymann (below), suggesting that its expected global expansion under new owner Accenture Interactive is about get under way. Accenture paid an estimated $475m for D5 back in April, a hefty price for an agency that was still performing well but whose revenue had fallen.
More About Advertising
OCTOBER 24, 2019
The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed £100m – reporting that: “On 1 September 2019, the government launched a major communications campaign to help individuals and businesses prepare for EU exit, including newspaper and television adverts, improved guidance, and direct engagement with.
More About Advertising
OCTOBER 24, 2019
BBC Creative is running a new iPlayer campaign – ‘wasted on some’ – with actors (in disguise) from some of its shows telling us why they don’t like them. Here are a couple from the absurd but absurdly watchable Peaky Blinders (recognise them? Me neither.) Time for Tommy or his psycho brother to restore some.
More About Advertising
OCTOBER 23, 2019
Lively marcoms group MSQ Partners is launching a new media agency – Walk-In Media – headed by in-demand media exec Simon Davis. Davis resigned as CEO of Blue449 (Walker Media as was) after nine years as owner Publicis Groupe tried to weld it to the Spark Foundry agency. Walker Media was originally a joint venture.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 23, 2019
Interpublic’s organic growth slowed in Q3, up just 1.4 per cent although net revenue increased by 8.7 per cent to hit $2.06bn. IPG’s organic growth for the year to date is now 3.5 per cent, still on target to hit CEO Michael Roth’s target of around three per cent. US rival Omnicom recorded 2.2 per.
More About Advertising
OCTOBER 23, 2019
Saatchi & Saatchi is doing pretty well out of BT in its various manifestations. It’s handled BT’s EE for years (to the heartfelt thanks of Kevin Bacon fans), just produced a more than capable new BT corporate campaign and now it’s in the chair for Deutsche Telekom, a 12 per cent shareholder in the UK’s.
More About Advertising
OCTOBER 23, 2019
Grey London, doubtless smarting from the loss of long-standing client Lucozade to adam&eveDDB and the departure of high profile CCO Vicki Maguire to Havas, has hired two new creative directors – Matt Moreland and Chris Clarke from BBH (below). Which, in turn, might make BBH’s creative department look rather depleted – CCO Ian Heartfield recently.
More About Advertising
OCTOBER 23, 2019
Milk ain’t what it used to be; was behind someone the other days who ordered an English breakfast tea with soya milk (they didn’t have any.) So Arla Cravendale may not be wholly bonkers to punt Cravendale milk that isn’t just milk, it’s “fresh milk that’s filtered for purity.” Which makes it last longer and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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