AdPulp
APRIL 16, 2021
Agencies are mirrors and the people who work in them often learn to ‘mirror’ the client’s language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by “speaking” their same language. It’s not always good, of course. When ad people mirror a […].
More About Advertising
APRIL 13, 2021
You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears to be a her. Founded by a group of former headhunters, Genie says it will.
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illumin
APRIL 16, 2021
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether. It is making the use of IDFA a […].
Gods of Advertising
APRIL 15, 2021
Coming from the proverbial broken home (parents divorced at a very early age), I first identified with the role of Lost Child. I felt alone and rudderless. Obviously, the negative impact on me in assuming this role stands out. I had no one on which to model my behavior, and so sought after role models, and, being a just a child, I made many bad choices in this process, some crucial.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
APRIL 12, 2021
Why go shopping for a new car when your new car is already looking for you? Sure, you could drive through heavy traffic to car lots next to the interstate and then wander their lots hoping to avoid any salespeople. Or you could let the data hook you up. What data? Your data? Facebook, your […]. The post In A Frictionless World, Your New Car Will Find You appeared first on Adpulp.
More About Advertising
APRIL 12, 2021
Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably in an ad for Match.com at the height of the pandemic last year for his. The post Ryan Reynolds brings back Match's Satan - for Mint Mobile first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Buyer Advertising
APRIL 16, 2021
Buyer Talent Engine Insights welcomes you to join us for our upcoming webinar on April 27th at 1pm (EST), as we discuss how you could be maximizing your active job seeker recruiting strategy with new insight on Indeed and Google. Register Here: [link].
AdPulp
APRIL 10, 2021
WPP’s CEO, Mark Read, calls the shots. Given that he leads the world’s largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent […].
More About Advertising
APRIL 15, 2021
Uncommon’s campaign for Habito has been running for nearly two and a half years, and the distinctive visuals now make it instantly recognisable. The message of this ad is instantly understandable, too, which hasn’t always been the case: Habito’s fixed-for-life mortgage rates give you peace of mind. There’s an element of alarm here about the.
Lemonads
APRIL 15, 2021
Let us guess: You are in the meal-kit business and you’re interested in understanding how affiliate marketing can help you generate more revenue, don’t you? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before we go on, we crafted a Whitepaper "14 Steps to Skyrocket Revenue of Meal-kit Providers in 2021" to help Meal-Kit providers get the most out of affiliate marketing.
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InMobi
APRIL 14, 2021
There are now dozens of popular video streaming and on-demand video services, but who are these streaming services users? What video content options do they know about and prefer, and is there space in the rapidly growing streaming market for new entries? That’s what we wanted to find out. To get a better sense of how this marketing is evolving, we embarked on a two-stage approach.
AdPulp
APRIL 12, 2021
For millions of Americans, a COVID-19 vaccine is a lifeline and a prayer that we can gather in public again. For millions of Americans, a COVID-19 vaccine is a conspiracy or worse. I can’t seem to wrap my head around how the denial of science and fact-based reality continues to mutate, spread, and cause real […]. The post Blue Shield of California Promotes Vaccines for All the Right Reasons appeared first on Adpulp.
More About Advertising
APRIL 16, 2021
Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs on about ‘storytelling,’ which is usually best effected with a script. Such skills do exist though – although in Britain you need to cross La Manche to find them. Although the Brits like to depict the French as humourless. The post Rosapark for Greenweez shows top class copywriting is alive first appeared on More About Advertising.
Spoton Digital Media
APRIL 14, 2021
If you want to continually attract your ideal audience and encourage them to take a step toward working with you, you need an effective lead generation strategy. And, that doesn’t mean simply adding a contact form to your website. To effectively and consistently generate quality leads, you need a variety of elements that help you reach the right audience and encourage them to take action. 11 Elements of a Lead Generation Strategy To build a fully functional lead generation strategy, use these el
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
APRIL 12, 2021
In this article, we share emerging insights on consumer behaviour that will define the 2021 Ramadan across Southeast Asia and what these trends mean for the marketing and advertising community in the region. Observed by more than 240 million followers in Southeast Asia, Ramadan is a time of reflection, introspection, and connection. The holy month, which marks the period prior to Eid, is witness to bustling Ramadan bazaars, Iftar parties, Mudik travel, and much more.
AdPulp
APRIL 14, 2021
Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys […]. The post Learn from the Best or Be Like the Rest: The Jeff and Rich Show on MasterClass is A+ Material appeared first on Adpulp.
More About Advertising
APRIL 15, 2021
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1 2021, a 36 per cent increase year-on-year from Q1 2020, a strong, pre-covid quarter, when 346 deals were recorded and an even stronger increase of 80 per cent on Q1 2019. Companies are now rushing. The post Ciesco: PE buyers drive M&A boom - S4 Capital and Accenture busy buyers in Q1 first appeared on More About Advertising.
Lemonads
APRIL 12, 2021
Facebook became a public social network back in 2006, but a lot has changed in the last decade and a half. Now, the platform boasts almost 3 billion monthly active users that come from all corners of the globe. From the design of the interface to the devices we use to access this platform, the social media giant has reinvented itself and rolled out regular updates to keep its users engaged year after year.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
APRIL 12, 2021
As connected TV (CTV) viewership rises, so does programmatic CTV media buying. And as is the case with any other form of digital advertising, as more advertisers seek to reach viewers of more and more top OTT and CTV channels programmatically, supply chains grow more complex – and this in turn means that supply path optimization (SPO) becomes even more pertinent.
Single Grain
APRIL 13, 2021
Guest post written by Jason Ramach, which originally appeared on ClickFlow. Over the past 30 days, I had the opportunity to work with ClickFlow , an SEO tool designed to help you optimize your content and increase your organic traffic. To make an exceptionally long story short: it did its job. Using ClickFlow, I helped multiple webpages climb the search engine results pages (SERPs) to increase their organic traffic, CTR, and impressions.
More About Advertising
APRIL 14, 2021
Something is stirring at Havas in London, to general surprise it’s up against French rival Publicis for the substantial, if tricky, Asda account – recently departed from AMV BBDO. It’s also grouped some of Havas Media Group’s offerings into Havas Entertainment and HE has now hired Sarah Leccacorvi from O2 as head of creative and.
Lemonads
APRIL 11, 2021
A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. We promise that after reading this article, you will completely understand those three letters and everything around them: What Does CPA stand for, and what does it mean?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 11, 2021
The UK is opening up again in a modest way after the latest lockdown and some of us are dying to go to the gym (conversely…) So agency BMB has launched a lively print and poster campaign for upscale London operator Gymbox, positioning it as the “antidote to boring gyms.” Most feature boxing rings among. The post BMB boxes clever in new Gymbox campaign first appeared on More About Advertising.
More About Advertising
APRIL 16, 2021
Premier Inn has obviously had a hard time of it in the pandemic but now it’s back with Leo Burnett’s debut – ‘from booking to bed – rest easy.’ With Lenny Henry, who figured in most Premier Inn campaigns in its stint at Y&R, back for the voiceover. Media by UM. Global customer director Tamara. The post Premier Inn returns with Leo Burnett and (less) Lenny Henry first appeared on More About Advertising.
More About Advertising
APRIL 15, 2021
Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi (or anyone else presumably.) He told MediaPost that the only thing Publicis and Vivendi-owned Havas have in common is that they’re both “based in France.” Sadoun’s comments came after Publicis beat analyst estimates with 2.8%.
More About Advertising
APRIL 15, 2021
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the second quarter in a row, at 5.1%, Asia up 5.7%, China 3% with Europe, still. The post Publicis posts strong Q1 2021 with growth of 2.8 per cent first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 14, 2021
The vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on their cost-cutting in the first quarter of the year. Respondents to the IPA’s Bellwether survey are reducing budgets by just 11.5 per cent this quarter, down from -24 per cent in the final quarter of 2020, according to the latest. The post IPA Bellwether: main media advertising leads recovery as economy gets into gear first appeared on More About Advertising.
More About Advertising
APRIL 14, 2021
Innovation units are agencies’ latest way to guard against the consultancies who are encroaching on their territory, and Anomaly is joining the likes of Mother’s Other and Engine’s Growth Studio by launching a “transformation practice” in Europe. Lachlan Williams, who was a group strategy director at R/GA until September 2020, has joined Anomaly as its.
More About Advertising
APRIL 14, 2021
Procter & Gamble is plugging h&s shampoo (Head & Shoulders) for men in Japan with this intriguing and, from time to time, foxing animated effort from Forsman & Bodenfors. So we have a bunch of yakuza chasing our hero around the world, to rid him of dandruff it seems. Question for P&G – where’s the. The post P&G's h&s enlists team of gangsters in crazed animation first appeared on More About Advertising.
More About Advertising
APRIL 14, 2021
Not sure about the politics of this one, but it makes a change and it’s for a good cause. Jockey underpants in New Zealand are texting registered customers with regular reminders (“Remundies”) to check for signs of testicular cancer, and the All Blacks are here to tell us all about it. It’s testicular cancer awareness. The post NZ All Blacks strip off for Jockey's testicular cancer alert first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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