Sat.Jul 18, 2020 - Fri.Jul 24, 2020

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Peter Brady: in 2020’s Year of Cancellation, why the Shark Awards?

More About Advertising

Fair question. In fact I and the team have asked ourselves that question many times and we ARE the Shark Awards. Even facing the Covid-19 pandemic, we thought we must make the effort – the best creative brains are still having great ideas (maybe more of them?) so we’re not going to ignore them. Our.

Media 122
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Arts and Entertainment Workers Struggle To Secure Unemployment Benefits

AdPulp

Each day there are more reports of agency layoffs in the face of reduced client spending. What about everyone else involved in the making of advertising? What’s the situation on the ground for people outside the agency walls—the freelance writers, musicians, directors, editors, actors et al? How are they holding things together? “Freelancers are experiencing […].

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Bodily Functions (2)

Gods of Advertising

Continued from previous post… If you hadn’t started shaving your head decades ago, before it was trendy, you might wonder how much hair you actually have left. It began falling out in your late twenties, when you got married. Whatever amount remained it would most certainly be gray. Thankfully, this is a moot point. You are relieved that your cranium is smooth and without unsightly contusions.

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How to increase your emails' opening rate?

Lemonads

Email marketing is a fascinating world. We thought you might ask, so we are delivering to you all of our top 12 tips to increase your emails opening rate. The last tip may seem simple but it’s the most important of all. Emailing is here to stay and we are still learning methods on how to write the perfect email to captivate your subscribers’ attention.

Pop-Up 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What’s in a logo? Toyota’s new visual identity by The&Partnership

More About Advertising

Toyota wants to be known only by its logo, following a brand redesign by The&Partnership. The move follows in the footsteps of Apple’s familiar fruit-with-the-bite-taken-out, Nike’s swoosh, or more recently Amazon’s Smile and Mastercard’s red and orange circles. It’s the first time Toyota has updated its visual identity since 2009.

Agency 114
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People with Money are Making Summer Fun with A New Pool, RV, or Boat

AdPulp

The economic disaster that unfolds every day in America is wiping companies and some industries away. At the same time, other industries are thriving. There’s always a winner. Jennifer Alsever, writing on Medium, points to several of the current winners. For example, backyard pools are en fuego, right now. One maker, Blue Wave, is experiencing […].

More Trending

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How the Coronavirus is Affecting Consumer Behavior in the U.S. [New Report]

InMobi

For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began severely impacting Americans. Now, all of our research is available to you in our latest report on U.S. COVID-19 Consumer Insights. Download it today to see how adults in the U.S. are really reacting during these times of uncertainty and social distancing.

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These ads from Heinz, Tesco, Lidl and Guinness are the consumers’ lockdown favourites

More About Advertising

Advertising in a time of disruption hasn’t been easy for brands, and many have tiptoed around the issues with generic promises and platitudes. But — surprise, surprise — consumers prefer a direct message with meaningful content. Kantar’s new survey picks out some clear winners from the pandemic. First in line is Heinz’ “Breakfast isn’t going.

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Water Conservation Is Mission Critical Throughout Texas and the West

AdPulp

Tarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to […].

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VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA

illumin

El spot de “#JuntosEnDigital”, la campaña de Vodafone en la que apela a estar más cerca de nuestros mayores a través de la comunicación telefónica o por videoconferencia, ha sido la más vista por los usuarios españoles durante los últimos 4 meses (marzo a junio 2020) en base al criterio de “atención”, según recoge el […]. The post VODAFONE, VOLKSWAGEN Y BANKIA LIDERAN LOS SPOTS QUE MAYOR ATENCIÓN HAN RECIBIDO DURANTE LA PANDEMIA appeared first on AcuityAds Inc.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Vertical of the month: Gaming

Lemonads

Every month, our editorial team shines a light on a new industry to help lemonads users understand the different verticals and what they need to succeed in each one. For the first issue of Vertical of the Month, we’re covering the gaming industry! Research-backed projections suggest that the global gaming industry could generate more than 173 billion US dollars by 2025.

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Let 2020 be over. Burger King fast-forwards to Christmas

More About Advertising

We’ve all had enough of 2020, and Burger King knows it. This new ad by creative agency David gives us a tantalising glimpse of the end of the year, by serving up Christmas in July. Renato Rossi, the chain’s North America marketing lead, said: “2020 has been a tough year thus far and it’s a.

Agency 89
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Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen

AdPulp

Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA’s […]. The post Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen appeared first on Adpulp.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

Not many people know how to answer the question “how does mobile app advertising work?” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising. Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What Is Social Marketing?

Lemonads

Social Marketing approaches, through marketing, to influence behaviors that could benefit individuals and communities for the greater social good. Take a look at WWF’s social marketing campaign and see how smartly they’ve done it! Save paper - Save the planet! This is one of many we’ll check later on in our article! Although, sometimes, social marketing is seen only as using standard commercial marketing practices to meet non-commercial goals, it’s way more than that.

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Publicis weathers first half 2020 Covid storm – US is a second half worry

More About Advertising

Publicis Groupe, the first of the big ad holding groups to report half-time 2020 figures, is weathering the Covid storm reasonably well it seems. Reported net revenue was up 9.7% in H1 with a big contribution from newly-acquired data business Epsilon but organic “growth” took an eight per cent hit in Q1 with worse to.

Finance 75
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Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn

AdPulp

Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald’s, […].

Agency 59
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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It follows a subscription-based model whereby the user chooses a subscription plan and pays a fixed sum of money to Netflix monthly or annually. SaaS is not a new concept. It's actually been a business model since the 1960s.

Finance 94
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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TV still most effective ad medium says Adzooma

More About Advertising

Digital marketing platform Adzooma has been asking 2000 adults in the UK what media most influence their buying decisions and – surprise, surprise – TV is tops. 56 per cent are more likely to buy something as a result of seeing a TV ad with 26 per cent responding to a sponsored social media post.

Media 72
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The most inspiring new influencer marketing campaigns

More About Advertising

Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop icons, and TV show hosts. But this has all changed with the advent of social media and platforms such as Instagram, YouTube, and TikTok. In this new era of micro-influencers, savvy business people can build.

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New Commercial Arts makes creative debut with massive #OurSecondChance global OOH campaign

More About Advertising

The Out of Home industry – via trade body the World Out of Home Organization – is orchestrating its efforts to recover from the ravages of Covid-19 with a massive global digital OOH campaign from recently-appointed creative agency New Commercial Arts. This is the first major campaign from NCA, the high profile start-up from adam&eve.

Agency 69
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Wieden+Kennedy lays off 11 per cent – does this put the agency into play?

More About Advertising

Wieden+Kennedy is laying off 11 per cent of its staff due to Covid, about 160-170 people. If W+K, which has recently landed major clients including Facebook, McDonald’s and Ford, is being forced into such measures imagine the carnage elsewhere. But W+K, still proudly independent 38 years on, is privately-held so can’t tap external shareholders for.

Agency 69
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Music scores for Mercedes-Benz’s online showroom

More About Advertising

Music can still do the business for an ad campaign, as it clearly has for Mercedes-Benz’s new Online Showroom (a good idea in itself.) No idea who the agency is (new one Publicis?) but whoever exhumed Johnnie Taylor’s 1969 effort Just The One (I’ve Been Looking For) deserves a medal – loads of online searches.

Agency 69
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Once mighty music mag Q joins Covid casualties

More About Advertising

They said of the last great recession – the financial crisis of 2008 – that the succeeding low interest rate regime kept many businesses that should have closed on life support. So good old capitalism’s survival-of-the-fittest medicine didn’t work. No such luck this time as the grim reaper Covid-19 knocks ’em all down. A lamented.

Media 64
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MAA blast from the past: GGT for Holsten Pils

More About Advertising

Gold Greenlees Trott’s star burned brightly in the 1980/90s before it tried to be a stock market darling too. It eventually became part of Omnicom’s TBWA in London, as did just about every other agency in town. One of the best efforts from Dave Trott’s table of bolshie youngsters was Holsten Pils, a clever spin.

Agency 64
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S4’s Sorrell opens up to Guardian on Facebook ad boycott and navigating the recession

More About Advertising

S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview with SMS without referencing “better, faster, cheaper”which is no mean feat – where, inter alia, he observes of Facebook and the ad boycott: “At the heart of this issue is whether these platforms are tech.

Ad Tech 64
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Long-running Premier Inn review ends at Leo Burnett

More About Advertising

Some long-running reviews are limping to a conclusion and Premier Inn, the main item in Whitbread’s portfolio now that it’s sold Costa coffee to Coca-Cola, has plumped for Leo Burnett after a long search. Premier Inn split with Lucky Generals about a year ago but hasn’t really found its advertising feet since its long-running campaign.

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Kia shows off attributes in getaway driver ‘Features Film’

More About Advertising

Kia in the US is trying to fill the movie void (there aren’t many in lockdown) with a David&Goliath series featuring the adventures of a getaway driver (a trusty Hollywood standby). There are long bits and short bits of ‘The Features Film.’ Here’s the 60-second trailer. Enterprising of Kia, not a brand you associate with.

Agency 64
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Pre-lockdown creativity: Elvis in a Fiat Strada

More About Advertising

A Fiat Strada pick-up is pretty off the wall for most of us, one containing a bunch of Elvis impersonators – led by Dean Z – the more so. But that’s what you get in this effort from Leo Burnett Brazil, shot before lockdown, so not much social distancing here. A bit of a mess.

Agency 64
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JustSo debuts Toyota and IOC Olympic Channel

More About Advertising

We should have been enjoying the Olympics now but Japan 2020 has been cancelled, to return next year we hope, also as Japan 2020. Suppose they’ve printed the T-shirts.

Media 64
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.