AdPulp
JUNE 26, 2016
Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]. The post Why Working In Advertising Sucks And What We Can Do About It appeared first on AdPulp.
InMobi
JUNE 29, 2016
Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality users and scale their businesses locally and globally. But over the course of our travels in the past year, meeting with customers from San Francisco to Beijing, we’ve observed the conversation shift from focusing on acquiring users to worrying about retaining the
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Nick Burcher
JULY 1, 2016
The social web is changing again. We've seen the evolution from text to photo to video and now there is a new phase beginning - 'Live.' This isn't about Oreo moments or Red Bull space jumps, this is about anyone broadcasting their life to the world in real time. Anyone with a mobile internet connection or a smart phone can now use Facebook's Live function or Twitter's Periscope app or the soon to rollout YouTube live streaming to address the world.
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JUNE 27, 2016
To the Cannes Lions then – and apologies to all of you who are fed up with it – but it was a fairly stunning reflection of a dramatically changed industry. The scale of it all now is strange to behold. It’s not just agencies, production companies and a few clients but a huge media.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Gods of Advertising
JUNE 28, 2016
“You’re in the great game now…” Adweek published a story asking the big winners at Cannes 2016 what their “secrets to success” were. You could read the article here or just stay with me and I’ll tell you how to win at Cannes. Forget analysis and trendspotting. Don’t be mystified by all the never-ending categories either. Winning at Cannes has more or less relied on the same formula for years.
AdPulp
JUNE 30, 2016
Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It’s a long weekend, push play. His talk is full of notable moments, including his discussion of “form follows function.” Trott says we tend to fundamentally misunderstand this […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 28, 2016
What on earth is going on at Grey? Just a moment ago it was the jewel in WPP’s creative crown (although Ogilvy still wins the most gongs worldwide), now it’s been rocked by another raft of departures. Grey London’s high profile chairman and CCO Nils Leonard, CEO Lucy Jameson and MD Natalie Graeme are all.
Nick Burcher
JUNE 27, 2016
Tonight's Euro 2016 football match between England and Iceland was broadcast live on ITV in the UK. ITV have commercial breaks during Euro 2016 half time so studio discussion and match analysis is limited. ITV and BBC share the live broadcasting rights through the tournament and show alternate matches. Tonight it was ITV's turn to show the match, but while they were running ads on TV, the BBC were using Facebook Live with two of their analysts giving Facebook Live viewers their thoughts.
AdPulp
JUNE 29, 2016
Ad people, like most people, love to b h and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from ‘the work.’ Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself […]. The post Better Agency/Client Relationships Rely On Open And Honest Dialogue appeared first on AdPulp.
All About Advertising Law
JUNE 28, 2016
By Okram (Own work) [ CC BY-SA 3.0 ], via Wikimedia Commons A recent NAD decision provided an opportunity for NAD to once again opine on the standard for performance-related “up to” claims – this time related to energy efficiency. As even infrequent readers of the blog are aware, this is a popular topic and one we’re prepared to talk about more often than Disney releases a Star Wars movie.
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More About Advertising
JUNE 30, 2016
The most interesting person is UK politics isn’t Boris Johnson – still less Jeremy Corbyn – but Michael Gove, the former education secretary and friend of David Cameron who deserted Cameron to support the Brexit cause in the EU Referendum.
InMobi
JUNE 30, 2016
Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand when Indian’s like to shop, what their mobile shopping journey looks like and how they make purchasing decisions.
AdPulp
JUNE 28, 2016
In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer’s needs. Mostly this means a customer’s need for another email notification, but the idea behind marketing automation is much bigger than that. In the hospitality industry, for instance, it’s […].
All About Advertising Law
JUNE 29, 2016
Brexit is likely to cause years of future uncertainty around data protection, including the legal mechanisms for data transfer to countries outside of the United Kingdom (“U.K.”). In the short term, there will be little to no impact on existing data transfer solutions implemented by companies that rely on the U.K. as an entry point into the European Union (“EU”).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 29, 2016
What wouldn’t we give to be young again? To relive the magic and wonder of being a child, when the world was our playground and everything was so unpredictable. Not yet burdened by social expectations, we lived in a world of complete creative freedom. But this free and creative spirit almost completely disappears the moment.
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JUNE 29, 2016
Alexei Orlov, global CEO of Omnicom direct marketing agency Rapp has resigned following allegations of bullying, sexism, racism and harassment, levelled by former Rapp US president Greg Andersen who’s been sacked. Orlov joined Rapp a year ago from Volkswagen where he was China CMO. In an echo of L’affaire Martinez at JWT/WPP, Omnicom is vigorously.
More About Advertising
JUNE 27, 2016
Depending on how you approach the Cannes Lions, you can come away from the festival feeling either incredibly cynical or incredibly inspired. And I’ll admit that I’ve been on both sides of the divide over the years. This time round could have been no different. The cynics this week would be pointing to the same.
More About Advertising
JUNE 26, 2016
The final winners are in from Cannes, here’s the official announcement: CANNES, FRANCE, June 26, 2016 – (ACN Newswire) – 63rd Cannes Lions International Festival of Creativity concluded today (6/25) with a final awards ceremony to announce the winners of the Film, Film Craft, Titanium and Integrated Lions, alongside this year’s remaining special awards.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 1, 2016
On this week’s #MediaSnack Tom and David review three big stories that will have a significant impact on the global media industry. First off Tom and David look at the UK’s decision to Brexit the EU. Steering clear of the politics, they highlight the opportunities for agile and ambitious companies. They consider how different kinds.
More About Advertising
JULY 1, 2016
Once upon a time breakaways were all the rage: Messrs Bartle Bogle and Hegarty broke away from TBWA (which then looked like an agency that would never happen), Frank Lowe and Geoff Howard-Spink departed the great Collett Dickenson Pearce, which rapidly became un-great, to be swallowed by Dentsu I think, and, most famously of all,
More About Advertising
JUNE 30, 2016
Former Grey London supremo Nils Leonard has admitted that he’s forming a new agency; not a great surprise as it’s been on the cards for at least the last two years. But, rather intriguingly, it seems as though former Beattie McGuinness Bungay founder, still high profile, Trevor Beattie might be involved too. Maybe as chairman.
More About Advertising
JUNE 30, 2016
1982 saw the launch of two of the world’s premier creative agencies: Wieden+Kennedy (which remains independent) and Bartle Bogle Hegarty, now owned by Publicis Groupe. Four years later came a third, Forsman & Bodenfors, in the unlikely environs, perhaps, of Gothenburg. Now F&B, which won the Cannes Lions PR Grand Prix this year for Swedish.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JUNE 30, 2016
Sure Campaign won’t mind us showing one of their videos about Cannes… Here’s adam&eveDDB CEO James Murphy and consiglieri Matthew Goff talking about this year’s Lions haul: two Grand Prix – for Harvey Nichols and John Lewis – placing them once more at the top of the UK heap. It’s amazing that Harvey Nichols has.
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JUNE 30, 2016
Sainsbury’s is reviewing its £60m creative account and it seems that Mother, MullenLowe and Wieden+Kennedy are lining up against AMV BBDO, which has held the account since since 1981 with the exception of a brief interregnum at M&C Saatchi. But it isn’t a formal pitch, according to Campaign, although the AAR is involved. Maybe some.
More About Advertising
JUNE 29, 2016
Here’s something to ring alarm bells at Cannes Lions organiser Ascential, WPP boss Sir Martin Sorrell telling Ad Age editor Ken Wheaton that WPP may take a pause with its humungously expensive commitment to Cannes. Sorrell, as ever, reminds us how WPP has ‘won’ Cannes for the past six years and also reminds us, lest.
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JUNE 28, 2016
Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see new offices opening in Europe, US and Asia.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JUNE 27, 2016
Cannes Lions 2016 will be chiefly remembered as the backdrop to the mother of all hangovers, with the Brexit result puncturing the advertising bubble at the week’s end and giving the industry even fewer reasons to be cheerful.
More About Advertising
JUNE 28, 2016
83 per cent of the respondents in a new ID Comms survey by media management consultancy strongly agreed that advertisers who can identify, organise and motivate the right talent will deliver a stronger marketing performance. However the two sides were split on the quality of each other’s talent and who should take the lead in.
More About Advertising
JUNE 27, 2016
This was my first Cannes trip. And amongst the sheer scale of it all and quality of rosé on offer, what’s impressed me most is the festival’s desire to learn from leading creative lights in other fields. Although, that’s not to say these people necessarily believe they’re creative. Take Anna Wintour. The Condé Nast artistic.
More About Advertising
JUNE 27, 2016
JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus won the account following a competitive pitch and will start with JLL in July. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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