Martech
SEPTEMBER 7, 2021
In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” This was a liberating shift in thinking at the time. I still have a copy of that Fast Company issue. This was six years before LinkedIn launched in 2003.
More About Advertising
SEPTEMBER 8, 2021
Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its content arm under Media.Monks. Cashmere was founded in Los Angeles in 2003, by Ted Chung and Seung Chung and now has 150 staff. Clients include Google, Instagram, Facebook, BMW, WarnerMedia, adidas, Netflix, Disney, Amazon and.
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AdPulp
SEPTEMBER 4, 2021
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They’re also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready […].
All About Advertising Law
SEPTEMBER 7, 2021
On July 22, 2021, the Third Circuit ruled against the FTC in its case against Innovative Designs, a company that manufactures and sells a product called Insultex House Wrap, a weather-resistant barrier used in building construction. As we discussed last year, the FTC has targeted companies that produce insulation or building materials and make claims that these materials have more insulating power than they actually do.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 9, 2021
This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina
More About Advertising
SEPTEMBER 6, 2021
This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to grow animal food. From Chicken Fruit Studio with composed and recorded by Reeder. Greenpeace says: The post Tesco under fire from Greenpeace for its "burning secret" first appeared on More About Advertising.
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InMobi
SEPTEMBER 10, 2021
The U.S. holiday shopping season in 2021 will be unlike any other in recent memory. So what can the retail industry do in order to see success this holiday season? To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know.
Martech
SEPTEMBER 7, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below.
More About Advertising
SEPTEMBER 9, 2021
Zac Efron coaches his younger self out of his foolish, anxious ways and into a more mindful state of grace in the latest of Mother’s blockbuster ads for Dubai Tourism. There’s a lot of humour in here, and it even dares to reference some of the dodgier aspects of Efron’s past. It’s the best ad. The post Buddy movie forges a brand new Zac Efron in Mother's latest Dubai instalment first appeared on More About Advertising.
Smarty Ads
SEPTEMBER 10, 2021
Ad networks and ad exchanges share a similar purpose. Roughly speaking, they both gather free inventory from publishers in one place and offer it to advertisers for sale. Both can be integrated with demand-side and supply-side platforms, enabling programmatic ad buying and selling. Thus, it’s quite.
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Lemonads
SEPTEMBER 9, 2021
While programmatic advertising brings a wide range of advantages over traditional promotion channels, this type of online technique is not perfect. Transparency has always been one of the hurdles affecting the whole programmatic advertising industry, and even though this area has dramatically improved over the last few years, there is still a lot of room for improvement.
Martech
SEPTEMBER 8, 2021
Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. The deal is expected to close later this month. With this addition, the Acquia Open Digital Experience Platform will enable businesses to manage visual content workflow across the full cycle of digital experiences and enrich it with product data.
More About Advertising
SEPTEMBER 6, 2021
James Bond is back on September 30th — what could be a better sign that life really is returning to normal? And with the release of No Time to Die comes official sponsor content, starting with this ad by 180 Amsterdam for long-time Bond partner DHL. The mild-mannered DHL courier gets mixed up in some. The post License to deliver: mild-mannered DHL driver has a brush with James Bond in 'No Time to Die' promo first appeared on More About Advertising.
EGC Group
SEPTEMBER 10, 2021
The school year has started. The spread of the Delta variant of the COVID-19 coronavirus has unfortunately curbed the optimism many had for the reopening of school buildings where teachers could conduct lessons and students could learn. And this, by extension, has impacted retailers and customer purchases for back-to-school items. Find out how some retailers are trying to stay one step ahead, thanks to a combination of social media and artificial intelligence (AI).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
SEPTEMBER 10, 2021
Nowadays, interstitial ads belong to the most popular ad formats. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look. What are interstitial ads? Interstitial ads are full-screen ad formats that cover the interface of an app. They.
Martech
SEPTEMBER 8, 2021
ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers. Brands will now be able to present both live and on demand experiences in the same content hub.
More About Advertising
SEPTEMBER 9, 2021
Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out of lockdown with an eye on (some sort of) social distancing. And, as ever these. The post Unilever Axe lightens up with MullenLowe's 'Axe Responsibly' first appeared on More About Advertising.
EGC Group
SEPTEMBER 10, 2021
People tend to think the road to success happens through big and bold actions. It is therefore worthwhile to step back and look at how small, incremental steps matter—and can actually guarantee impressive degrees of success. When a business, for example, exerts one percent extra effort in its disciplines, elements such as website conversions, lead conversions, and lifetime value may see wins never before imagined.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Smarty Ads
SEPTEMBER 10, 2021
Programmatic direct scoops more advertising budgets from the vast digital advertising spend than ever before. For now, one dollar out of two in the U.S is being spent on the programmatic direct deal. According to eMarketer, last year’s direct deals accounted for 58% when the bar for open.
Martech
SEPTEMBER 7, 2021
The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Rather than resorting to the hard sell, taking a conversational approach means noticing where the online shopper is in their quest to buy something, then tailoring the automated prompts to move towards the sale.
More About Advertising
SEPTEMBER 6, 2021
Why are you so much cuter than me? When I first moved to the US, industry folk would (discreetly) ask me “Why is British advertising better than ours?” It wasn’t. It was different. And it’s worth understanding why. Post war Britain had the BBC. By the seventies and eighties the BBC had two channels. And. The post Fearless Group's Jerry Judge: why advertising needs to be seductive not instructive first appeared on More About Advertising.
Bannerwise
SEPTEMBER 9, 2021
Facebook has now become one of the most effective online advertising platforms. With its 1.4 billion daily users the platform gives companies a great opportunity to reach new and existing audiences. In 2021, it's predicted to generate 94,69 billion US dollars in ad revenue. One of the main factors behind Facebook’s growth as one of the world's leading online advertising platforms is their Dynamic Ads (previously called Dynamic Product Ads or DPAs).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smarty Ads
SEPTEMBER 9, 2021
At the dawn of the digital advertising evolution, when first display ads only started to appear on the Internet, it was no sweat to grab user attention with catching creative. Nowadays, when the average consumer sees over 5000 ads daily, this task turned into almost an impossible.
Martech
SEPTEMBER 9, 2021
Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. Lexalytics uses AI-driven NLP to drive insights from a range of channels, whether the data is structured or unstructured. These include social media, call centers, voice, reviews, support tickets and chat logs.
More About Advertising
SEPTEMBER 8, 2021
Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency gyro, European regional president of DraftFCB, MD of Leo Burnett and CMO of Gala Coral. The post MSQ's Kate Howe picks her Desert Island Ads first appeared on More About Advertising.
PrograMetrix
SEPTEMBER 8, 2021
Top B2B Programmatic Advertising Tactics to Increase Lead Gen. Account-based marketing has experienced a resurgence due to evolving technology, improved use of data, and a changing B2B landscape. ABM can be applied to a myriad of marketing channels including email, social media, webinars, events, and direct mail. But how is ABM best utilized to improve paid advertising performance?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Smarty Ads
SEPTEMBER 10, 2021
Advertisers are constantly working on new location-based marketing strategies for getting customers and making their media buying campaigns more relevant and precise. Ad campaign success depends on many factors, but when it comes to businesses based on physical store visits, location becomes a defining factor. Once advertisers started to take.
Martech
SEPTEMBER 8, 2021
Good morning, Marketers, are you getting enough emails? The news that Intuit is in talks to acquire Mailchimp for over $10 billion got me thinking about my own inbox. My free Gmail service has a cap, so I’ve been unsubscribing more. I like getting emails about books, but I don’t need emails about other things, like furniture, shampoo and eyewear. Yet, every time I buy something online, I get a new string of emails.
More About Advertising
SEPTEMBER 10, 2021
Adam&eveDDB is back on the case for Sony PlayStation with 2021’s brand film, a gamers’ game of chess in a city laid out like a chessboard. You expect pyrotechnics from this combo and you certainly get them but there’s a story too. Directed by Francois Rousselet for Riff Raff. As ever, A&E delivers. The agency. The post Adam&eveDDB crafts another winner for PlayStation first appeared on More About Advertising.
InMobi
SEPTEMBER 7, 2021
At InMobi, we are committed to empower our app developer and publisher customers with platforms and tools that support their business goals, while also providing the best possible level of customer support. With this in mind, we are thrilled to announce the launch of our new publisher support portal. Our aspiration is to provide a full self-serve publisher platform where mobile publishers of all sizes can take control of their monetization journey.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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