Fuel Lines

FEBRUARY 6, 2020

How to cut employee turnover in half. This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you. Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers.

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More About Advertising

FEBRUARY 6, 2020

Two survivors of the golden age of British advertising are launching a new creative agency. Copywriter Adrian Holmes, former CCO of Lowe Worldwide, and art director John O’Driscoll, an alumnus of the great CDP and then an award-winning commercials director, are teaming with Seamus O’Farrell, formerly AMV and BBH, to launch the aptly named ancient&modern.

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All About Advertising Law

FEBRUARY 5, 2020

On January 3, 2019, Axon Enterprise, Inc. (“Axon”), a manufacturer of body-worn cameras for law enforcement, filed a complaint against the Federal Trade Commission seeking a declaratory judgment in the District of Arizona. In the complaint, Axon alleges that the FTC’s administrative procedures and structure are unconstitutional, and seeks to enjoin the FTC from pursuing an administrative enforcement action against Axon.

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Manufacturing Agency 82

Gods of Advertising

FEBRUARY 7, 2020

The non-addict asks what is the meaning of life? The addict asks: Is this all there is? You called this many things: frustration, dissatisfaction, expectation … the yearning. Desiring something else. More. These unmet desires found respite in drugs and alcohol, albeit temporarily. But it was better than the alternative, or so it always seemed at the time, all the time.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

FEBRUARY 3, 2020

Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be—highly entertaining. There are several ways to achieve this. Pringles and Pepsi Zero are on the highly visual pop culture page, and that’s a good page to be on. Walmart opted […].

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More About Advertising

FEBRUARY 4, 2020

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture has been receiving a growing amount of flak for its auditing, with WPP’s GroupM for.

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Media Agency Advertising Ad Tech 109

Smarty Ads

FEBRUARY 6, 2020

Based on push statistics for iOS and Android, an average US citizen gets 46 push notifications every day. The opt-in rate for this format is high for Android (91,1%) and IOS devices (43,3%), meaning that people are actually loyal to such kind of notifications and voluntarily subscribe to.

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Media 52

AdPulp

FEBRUARY 1, 2020

The Googs is scoring big points prior to Sunday’s big game. Ernie Schenck loves the following ad. The legendary copywriter and Communications Arts columnist says, “…gird your tear ducts, people, because this is as emotional a spot as I have ever seen. And I know a thing or two about emotional commercials. I don’t know […].

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Communications 63

More About Advertising

FEBRUARY 3, 2020

Dentsu Aegis Network boss Tim Andree is taking leave of absence for health reason, another sign of upheaval at the Dentsu-owned network which handles the Japanese holding company’s giant media business outside its homeland. Andree (below) was in charge of its creative business – chiefly Mcgarrybowen – before succeeding long-time DAN CEO Jerry Buhlmann who.

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Media Finance Agency 75

InMobi

FEBRUARY 5, 2020

On Tuesday, January 21 at The InterContinental Hotel in San Francisco, we gathered together dozens of the brightest minds in the programmatic world for our first ever InMobi Exchange Customer Advisory Board. Through discussion and debate, we were able to get a firm grasp on where the industry is headed, and determine what our key demand-side and supply-side partners want from us in the future.

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Header Bidding A/B Testing GDPR Cookies 52

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Advertising

Smarty Ads

FEBRUARY 6, 2020

Over the past decade, digital transformation influenced almost every aspect of our everyday lives. With each year, new trends emerge and CEOs from various areas join the race to get the most cutting-edge technologies on their side. Not only should they identify the right trends and the good timing for.

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AdPulp

FEBRUARY 4, 2020

Make the technology easy to use, or lose people, lose elections, lose money, and lose your s**t. E-TRADE understands. This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that […].

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More About Advertising

FEBRUARY 4, 2020

We’ve mentioned Jerry Buhlmann a couple of times recently in stories about Dentsu Aegis Network, now its former CEO has surfaced as non-executive chairman of digital marketing agency Croud. Buhlmann (below) is one of a number of investors in a recent £30m minority stake investment headed by Lloyds Bank’s LDC. Founded in 2011, Croud offers.

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Agency Marketing Finance Media 69

Ad Beat

FEBRUARY 5, 2020

With nearly $200M in yearly purchasing power, millennials (born between 1981 and 1996) are changing the way brands advertise their products & services in today’s rapidly-evolving, competitive landscape. On a surface level, it’s convenient to simply generalize the millennial generation—they’re always on their phones, and spend an inordinate amount of time crafting an online persona, but they’re also the same people who are the most open-minded about social causes like climate change.

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Marketing Education Communications Advertising 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Smarty Ads

FEBRUARY 4, 2020

Hooray! We are announcing the arrival of numerous amazing updates in the most massive DSP update. Empowered with most advanced technologies and formats, SmartyAds demand-side platform is ready to accelerate your ad campaigns and surprise you with its head-turning new look. Ready? Then buckle up, we’re going to show.

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Demand Side Platform 52

InMobi

FEBRUARY 3, 2020

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Hyper casual titles typically feature very simple game mechanics, making them easy for just about anyone with a mobile device to figure out and play.

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More About Advertising

FEBRUARY 7, 2020

The Royal Ascot race meeting in the UK – a key part of “the season” – does rather divide opinion. This year should be particularly interesting from a gossip point of view: will under-fire Prince Andrew accompany Her Maj in one of the open carriages opening the June meeting, if he doesn’t will his offspring.

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Advertising to Baby Boomers

FEBRUARY 4, 2020

The elder-centric housing industry is about to explode every which way. My tongue-in-cheek take on it: 03 December 2018 Where are old people going to live? It used to be that old people lived wherever they lived – and that was that. And I’ve written about this ad nauseam for over fifteen years. A list of related posts: Aging In Place & Universal Design Something you can skim or skip: Selling Universal Design To Baby Boomers/Aging In Place (PDF) … What is ‘aging in place’?

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Smarty Ads

FEBRUARY 3, 2020

Last week a big announcement from Google Chromium shook the industry. The talks around this plan have been around for some time already, but now the change is real - by 2022 Chrome browser will get rid of third-party cookies entirely. While this decision didn’t come as a.

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Cookies 52

illumin

FEBRUARY 4, 2020

The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Super Bowl 2020 Post-Game appeared first on AcuityAds Inc.

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Video Ads Advertising 56

More About Advertising

FEBRUARY 7, 2020

Does M&S have the faintest clue what it’s doing? Apparently it sells lots of jeans and stuff so it’s charged clothing agency Odd with flogging a few more by making its rather humdrum brand more hip and exciting. Seems sensible enough, if only they could manage to order them in the right sizes (a trip.

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Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average ( and only 33% in North America!) : These figures are shocking, right? They shouldn't be. Today's shoppers place a lot more value on customer experience than ever before.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

FEBRUARY 7, 2020

Blue Monday (January 20 this year) is the day when the realities of overspend in December come home to roost. But it’s also a time when structural changes in organisations are implemented. So for many an unlucky person it could be a double whammy of maxed out credit cards and a P45. I have spent.

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More About Advertising

FEBRUARY 6, 2020

One of the biggest events in the advertising world took place on Sunday – The Super Bowl. As ever, competition for space, coverage and making an impact was fierce amongst brands as they looked to capture the hearts and minds of the world’s audience. But it doesn’t come without a cost. This year, a 30-second.

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More About Advertising

FEBRUARY 6, 2020

Publicis Groupe may be navigating problems but one of the jewels in its crown is Publicis Italia, not least for its work on Heineken. Here it is challenging stereotypes, not going all LGBT (some of it might be) but riffing on the way waiters and others assume that women drink cocktails and men down beer.

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More About Advertising

FEBRUARY 6, 2020

Is Publicis (finally) turning the corner or is it still stuck where it was? The French-owned holding company’s results for 2019 show revenue up ten per cent to €11bn and operating margin to to 17.3 per cent (ahead of the market) but organic growth of minus 2.3 per cent, better than the -2.7 per cent.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

FEBRUARY 5, 2020

Slow day in adland today, the ordure may hit the air conditioning when the ad holding companies announce their full 2019 results in the coming days. Here in the UK we’re coming to terms with Brexit, although we have little idea whether or not the UK will negotiate a trade with the EU (it probably.

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More About Advertising

FEBRUARY 5, 2020

Centrica’s British Gas has a new agency you may not have heard of and its first act has been to sideline long-serving brand mascot Wilbur the Penguin. The agency is called Nucleus and it comprises a range of WPP companies: The&Partnership (BG’s long-serving creative agency in which WPP owns a minority), MediaCom, WundermanThompson and PR.

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Agency 64

More About Advertising

FEBRUARY 5, 2020

Big brands are flocking to Wieden+Kennedy in the US (it was a big player at the Super Bowl, not always on top form in our view) and one of its biggest recent wins is McDonald’s, which has abandoned bespoke DDB agency We Are Unlimited for W+K New York. One of the reasons cited by McDonald’s.

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More About Advertising

FEBRUARY 4, 2020

While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons it was Pepsico’s Mountain View Zero Sugar (below), the UK’s System1 reckons Microsoft was tops for emotion – the rush to buy Super Bowl spots at $5.2m a pop has prompted some optimists to believe.

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Ad Tech Finance Media Agency 64

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.