More About Advertising
MARCH 24, 2020
Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And Sid Lee Paris for “intimacy” brand Skyn. A little too blunt perhaps. Good to see.
AdPulp
MARCH 27, 2020
Alternative weeklies–our city’s free arts and entertainment newspapers–are facing untenable marketplace conditions today. The papers rely on advertising revenue from bars, restaurants, movie theaters, and retail stores. Given that all of the above are temporarily closed for business, there is next to no ad revenue coming in the door today.
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Gods of Advertising
MARCH 21, 2020
The bar nearest your apartment you made a second home. There, you wrote ad copy and composed lousy poetry, an incoherent first novel. But mostly you drank, with others like you or, even better, a woman, drunk too, attracted by your worn leather chapbooks and the romantic person they implied. You drank until they turned on the lights, sending you out into the streets.
All About Advertising Law
MARCH 25, 2020
While the full economic impact of COVID-19 is unknown, the demand—and need— for jobs and work that can be performed from home certainly will increase. Companies offering opportunities to potentially earn income working from home are likely to see an influx in consumer interest—and, of course, likely to ramp up advertising. The FTC always has actively policed the industry, given the challenges inherent in substantiating earnings claims, and will continue to do so during the pandemic.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 27, 2020
In the current times it is more important than ever to find moments of joy, so I have specifically chosen the three ads that, no matter how many times I watch them, make me smile and remind me of the brilliance of our industry and our power to reach people emotionally. CHANEL: COCO MADEMOISELLE I.
AdPulp
MARCH 23, 2020
People who make advertising their profession are often optimistic and idealistic. I think this is a great way to be, as long as it doesn’t cloud your vision. There is a time for optimism and a time for realistic assessments of reality. And pandemic or no, clouded thinking mixed with delusions of grandeur are bad […]. The post To Survive the Adpocalypse, Run All the Scenarios and Act with Humility appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
MARCH 27, 2020
From January 27 to January 29 2020, one of the best affiliates trade show and conferences in the industry took place: the Affiliate Summit West 2020 in Las Vegas. An event that lemonads could not miss. Our team was there to show our platform and answer all the questions publishers and advertisers had regarding lemonads. What is the Affiliate Summit West ?
More About Advertising
MARCH 27, 2020
The BBC’s doing its bit of help us through the crisis with four vintage clips advising us to stay at home. Politely in the case of Miranda. Less so with Alastair Campbell, sorry Peter Capaldi’s Malcolm Tucker from The Thick of It. Now that’s the smack of firm management we need in a crisis. BBC.
AdPulp
MARCH 27, 2020
Chaco, the outdoor lifestyle footwear brand, has shifted the focus of its Michigan-based ReChaco factory and mobile factory bus from sandal repairs and product customization to the production of face masks and other critical protective equipment needed by healthcare and other first responders working through the COVID-19 pandemic. After Michigan issued a statewide stay at […].
All About Advertising Law
MARCH 26, 2020
We’ve all seen the COVID-19 fall-out in the past few weeks—indeed, we’ve all lived the fall-out. But the promotions, events, and hospitality industry has been particularly hard-hit by the recent restrictions on public gatherings and travel. From Coachella to SXSW to the Olympics, events around the globe have been cancelled, rescheduled, or postponed —sometimes indefinitely—due to the pandemic.
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InMobi
MARCH 25, 2020
Throughout February and March, the novel coronavirus has quickly spread throughout the U.S., causing sudden disruption to everyday life. To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. The survey ran from March 19-22 and reached more than 2,500 people across the country.
More About Advertising
MARCH 23, 2020
You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and fun in the garden, breaks today. Featuring brand mascot Gary the tortoise (who looks pretty.
AdPulp
MARCH 21, 2020
People are getting sick from COVID-19. The disease is spreading fast, the death toll is on the rise, and people all over the Earth are “sheltering in place.” It’s a scary, difficult situation for everyone, but thankfully some people and some companies have immense resources, which they’re willing to use for the public good. “Coca-Cola […].
Smarty Ads
MARCH 24, 2020
In a world led by tech giants and multi-billion advertising empires, small business advertising can be quite a challenging task, especially if one wants to compete with larger companies. Although your marketing budget might be somewhat smaller than that of bigger businesses, with the right ideas and precise strategy you.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
MARCH 26, 2020
There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise? While consumer behavior in North America over the past couple weeks has clearly shifted in ways not seen since World War II, we cannot […]. The post Do We Need Advertising During The COVID-19 Pandemic?
More About Advertising
MARCH 27, 2020
In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their marketing efforts and which decisions will positively or negatively affect their business and reputations. Some things go without saying, like adjusting messaging, programs and services to support your brand role and rethinking the media mix.
AdPulp
MARCH 25, 2020
Bud Light wants to help America’s bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout. Bar and restaurant owners and operators can sign up now and be listed soon. I don’t know what percentage of the brand’s sales […].
Gods of Advertising
MARCH 23, 2020
Sanity? It was the tiny burning ember that never died out, no matter how much booze you poured on it. Lord knows you tried. Then came the big jobs, fancy homes, a wife and baby. And you: the functioning alcoholic. Holed up in your den, full of vodka and opiates, bluntly staring at the computer screen, the white-blue of it, the useless words you had written.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Toronto AdOps
MARCH 25, 2020
Hello TAO Community! During these unprecedented times, we wanted to reach out to you and let you know we are still here for you! Here are some helpful tips while Working Remotely to stay connected and to stay Sane! Especially if you are new to the WFH life! Establish Communication. Video Chat will become your new life! Organize Video Chats for 1:1’s and team calls.
More About Advertising
MARCH 26, 2020
Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our resources to the UK government to assist the effort in Britain. Wavemaker (a WPP media.
AdPulp
MARCH 26, 2020
How are you feeling about the future of your agency and your job? Or if you’re primarily an independent contractor, what is your outlook? I am hearing anecdotally from friends in the business that things look pretty bleak on the horizon. Then there are the press reports to weigh, which I will now do… Let’s […]. The post Ad Biz Is Facing Dire Outlooks for 2020 Revenue, New Business, and Jobs appeared first on Adpulp.
Single Grain
MARCH 23, 2020
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
MARCH 23, 2020
You want to promote a product? Are you frustrated with your campaign results? You want to grow your prospect list? Effective landing pages are the core business of a successful online marketing campaign. They are huge difference-makers in the business. Without them, marketers would be much more limited in their ability to convert website visitors into leads - and therefore, generate conversions.
More About Advertising
MARCH 22, 2020
Mother’s Day is said to have been invented by Hallmark Cards in 1920 but this manufactured event has taken on a more significant meaning, in the UK at least, with the Covid-19 virus wreaking its havoc. PM Boris Johnson, who may be gaining a rather surer touch (not there yet Boris) has been telling us.
AdPulp
MARCH 22, 2020
Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […]. The post An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring appeared first on Adpulp.
Single Grain
MARCH 25, 2020
UPDATED! This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Why? Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing. What is conversion rate optimization?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
MARCH 23, 2020
You’ve probably seen sweepstakes countless times. But did you know that sweepstakes offers are one of the most interesting offers in affiliate marketing? Everyone, whether they’re rich or poor, wants to get things for free, that is why sweepstakes are so popular today. All you need to do is give over some basic details such as your name and email address and you are entered into a draw to win a great prize.
More About Advertising
MARCH 27, 2020
How are we to assess the fortunes – and management – of the big ad holding companies over the next few months? Companies of all shapes and sizes are set to struggle with the Covid-19 outbreak of course, with a few exceptions such as, presumably, supermarkets. Commercial pillars like airlines are demanding bailouts (somewhat cheekily.
AdPulp
MARCH 24, 2020
Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t […].
Single Grain
MARCH 27, 2020
UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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