Sat.Oct 28, 2017 - Fri.Nov 03, 2017

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MDC outperforms rivals with sparkling nine month results

More About Advertising

If you’d suggested a couple of years ago that MDC Partners, which includes Anomaly, 72andSunny, KBS and CP+B, would show a clean pair of heels to its marcoms rivals you’d have been directed to the nearest rehab unit. But, under new CEO Scott Kauffman (left) who replaced colourful founder miles Nadal a couple of years.

Finance 85
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Readers Won’t Carry The Payload, Not Today, And Not Alone

AdPulp

Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader’s way? Because content is a commodity and publishers of every variety are barely scraping by, that’s why. According to Digiday, “third-party micropayments — in the United States at least — have flopped.” I find the pronouncement a bit harsh […].

Media 40
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Raise the Green Bar Summit

All About Advertising Law

We’re excited to plug an event that our client Made Safe is hosting next week (November 8) in New York City with the Good Housekeeping Institute. Made Safe, which works with companies to certify that their products do not contain ingredients known or suspected to harm human health, is partnering with Good Housekeeping for a daylong summit focused on how brands can maximize their sustainability efforts.

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They Laughed When I Sat Down To Write Long Copy…

Advertising to Baby Boomers

Tweet/retweet from Kevin Lavery : The Sell! Sell! Blog by Richard Shotton … It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad". It’s what I’ve been saying for years (but not quite as long as Howard Gossage, John Caples, David Ogilvy, I’ll stop here or this post will end up being long long copy).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Mars and AMV unveil Mr Nasty for good causes bar

More About Advertising

Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes to from each sale. Be better if it was revenue, but never mind. The campaign’s.

Agency 74
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There’s Just So Much Digital Smoke Being Blown Up Our Asses

AdPulp

If you haven’t yet had to good fortune to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his “frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising”—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is […].

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Best ads of 2017: Buzzman, WCRS, TBWA Paris, BBH and adam&eve lead in October

More About Advertising

October offered some rich pickings in the best ads stakes (not all ads). Buzzman’s fart epic for Ubisoft/South Park. Nobody would do this better. WCRS for Warburtons. Wondered if this one would last. It does. Less is more for McDonald’s from TBWA Paris. Some BBH brilliance for Audi. And last, but not least, adam&eveDDB for.

Agency 65
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Martin Agency finds the poetry in animal feed appeal

More About Advertising

Mars animal feed brand Purina Mills is donating a dollar per pack (bale?) to look after retired horses so this, in a way, is a B2B ad. The Martin Agency usually finds a way with the most unpromising task and goes straight for the heart here – with a poem from one Jess Vee about.

Agency 53
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Crowd-funding is Pemsell’s key to the rescue of the Guardian

More About Advertising

Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support the paper in its crusade not to succumb to the dreaded paywall. And stem its.

Ad Tech 53
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UK advertising isn’t dead yet – new AA/WARC figures show record-breaking 2017

More About Advertising

UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC figures, the highest six-monthly total since records began in 1982. AA and WARC are upgrading their 2017 annual forecast to 3.1 per cent growth and a total of £22bn. Which makes predictions of post-Brexit vote.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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AMV unveils a Christmas clunker for Currys PC world

More About Advertising

They do warn you against working with children and animals, maybe your own staff should join the list of terrors. That’s who appears in Currys PC World’s new Christmas campaign from AMV BBDO (as they have in other ads over the year), demonstrating the products at home they sell in store. You get the idea.

Agency 49
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Uber joins other tech giants ramping up advertising with hunt for global agencies

More About Advertising

Ride-hailing giant Uber is looking for both a global creative agency and a media agency according to a report in Adweek. Uber uses BBH in the UK and Deutsch in the US, neither of which have big global networks although they’re part of Publicis Groupe and IPG respectively. Uber is busily trying to clean up.

Agency 49
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Canon and VCCP tell appealing story – but are they missing the obvious?

More About Advertising

A tidal wave of Christmas ads are on their way – Argos on Friday, John Lewis and Sainsbury’s next week – so it’s not a bad idea from Canon to get in early with what it calls a winter campaign, from VCCP. It’s a continuation of this summer’s ‘live for the story,’ shot by David.

Agency 45
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T&P’s CHI gets mega Toyota/Lexus campaign on the road

More About Advertising

The biggest European account win of last year was The&Partnership landing £150m Toyota Europe creative and media to add to its Lexus business, no mean task for an agency – dubbed Team Toyota – that needed to set up a European network from scratch. Seems to be hitting its stride though with two campaigns, both.

Agency 45
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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WPP goes backwards in third quarter of 2017

More About Advertising

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with like-for-like revenue down two per cent. Third quarter constant currency net sales, WPP’s version of.

Ad Tech 45
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Oxfam’s secret robbers make a surprising point

More About Advertising

Here’s a powerful new ad for Oxfam, by Don’t Panic. Yesterday we had a scary Halloween number from VML for homeless charity Spitalfields Crypt Trust, this one has its moments too. A tour de force from Stink Films’ Tom Green. But.we know that tax-dodging companies rob everybody apart from themselves but is this a touch.

Agency 45
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Mother sets sail for China with new TSLA partnership

More About Advertising

Mother Holdings and Singapore-based The Secret Little Agency (TSLA) are in advanced negotiations to form a partnership in the Far East. On completion the deal will result in a joint venture between both companies in Shanghai – Mother Shanghai – and a global strategic partnership between TSLA Singapore and Mother. The intention is to forge.

Agency 45
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Mother founder Calcraft takes hot seat at Dentsu Aegis UK

More About Advertising

Country managers are popping up all over the holding company landscape and they seem to be a different breed, for good or ill. Dentsu Aegis has sprung what’s probably the biggest surprise so far by choosing Mother founder Stef Calcraft as its new UK and Ireland boss, replacing Tracy De Groose. De Groose, though, was.

Pop-Up 45
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Is Mother’s all-black IKEA ad a win for inclusivity?

More About Advertising

Diversity/inclusivity, there’s no escaping it. Not that we should of course but sometimes it pops up and you miss it. When I saw this new Mother ad for IKEA I didn’t get it – ‘Hooray! To the Wonderful Everyday’ but what’s it trying to say? Little things mean a lot but is that worth a.

Pop-Up 45
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MSQ continues comeback with revenue and profit jump

More About Advertising

All of a sudden the outlook is looking rather better for mid-sized marcoms companies. For years they’ve had sand kicked in their faces by the marcoms giants but now these behemoths are under pressure with clients, finally, willing to consider alternatives. In particular ones that don’t rely on media agencies for the bulk of their.

Agency 45
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How To Promote Price Over and Over Without Missing A Beat

AdPulp

GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […].

Agency 40
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Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy

AdPulp

“We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue.” -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your […]. The post Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy appeared first on Adpulp.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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CHI engages top gear in Argos Christmas race against time

More About Advertising

Argos, now owned by Sainsbury’s, is manfully battling the mighty Amazon in the delivery stakes. So, according to agency CHI&Partners, it’s super speedy – ‘Go Argos.’ And, as it’s Christmas, Santa’s little helpers (elves, gnomes?) are working their socks off to make sure we get what we want – or something anyway.

Agency 40
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Saatchi deconstructs Christmas for Asda’s Imaginarium

More About Advertising

Asda has produced some right old Christmas clunkers in its time but – maybe the early morning mulled wine is getting to me – Saatchi & Saatchi has produced a winning effort this time around, a visit to Asda’s Victorian HQ to see its various goodies in the course of construction. Similar in a way.

Agency 40
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Does Vodafone’s epic Christmas Love Story from Ogilvy overstay its welcome?

More About Advertising

Do hobbits fall in love? No, because their mobile data runs out. Let’s try again. Martin Freeman, who plays hobbit Bilbo Baggins (and Sherlock’s Dr Watson) has been bumbling through a series of ads for Vodafone this year, courtesy of new agency Ogilvy & Mather. Some have been OK, others less so. There’s only so.

Agency 40
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Can PG Tips rediscover glory days with an agency review?

More About Advertising

I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets all over the place and going in-house so this may not be quite the plum account it once was. And when did you last see a good Unilever ad – can’t think of one. Dove.

Agency 40
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Albert Bartlett sticks to its (branded) potato roots

More About Advertising

Read the other day that a biscuit company, I think it was, was planning a switch to “purpose-driven” marketing. Biscuits! Here’s a new campaign for Albert Bartlett Rooster potatoes from Holmes Hobbs Marcantonio that takes you back to the days when advertisers tried to build brands to sell more stuff. Won’t bother the D&AD jury.

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WPP dispute with Japan’s ADK heads to court

More About Advertising

WPP’s dispute with Japanese agency ADK and putative new owner Bain Capital is heading to court, as it was always likely to. WPP owns 24 per cent of Japan’s third largest agency and, along with some other shareholders, thinks Bain’s $1.3bn offer is too low. It also says that ADK has no right to end.

Agency 40
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AnalogFolk stretches credulity for Jacob’s Creek

More About Advertising

Jacob’s Creek Double Barrel is a shiraz wine matured in whisky barrels, fair enough and it’s no doubt very nice. Owner Pernod Ricard is launching its first global campaign through AnalogFolk, majoring, as these things do, on its supposed heritage. With a voiceover from Aussie actor Chris Hemsworth of Thor fame. So everyone is struggling.

Agency 40
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VML launches Halloween killer shocker – for charity

More About Advertising

Pretty resistant to Halloween but lots of people (kids) seem to love it. This Halloween agency VML is supporting the Spitalfields Crypt Trust – which helps homeless people in East London – with this film The Killer 360 by Tom Stoddart (VR and all that if you have the kit) that may scare the living.

Agency 40
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.