Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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Ad Agencies Need Systems to Consistently Produce Leads

Fuel Lines

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.

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Brand safety issue moves to TV: GB News boycotted by brands including Ikea and Nivea

More About Advertising

Advertisers, including Ikea, Grolsch and Octopus Energy, have very publicly withdrawn from slots on GB News and said they had no idea they were advertising on the right wing news channel. While Andrew Neil’s new TV venture isn’t comparable to hate speech videos on YouTube, the murky issue around media agencies and broadcasters making free.

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Is This Seat Open? Tall Tales from the Southwest Airlines Vault

AdPulp

Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of […]. The post Is This Seat Open?

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How to Create Your Own Ad Network: From Business Model to Tech Stack

Smarty Ads

Slowly but steadily, all display advertising turns programmatic. It is more effective in terms of ad revenue generation and more flexible in terms of ad campaign configurations. The dynamic of programmatic ad revenue growth suggests that these trends are closely related to the fact that publishers and advertisers today.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Latest Buyer Perspectives on the Post-IDFA Landscape

InMobi

Last week, some 100 brands and agencies joined our webinar to discuss how agencies and brands across Europe and the Middle East are responding to Apple’s ATT and deprecation of IDFA, its individual device identifier for advertisers. Led by our Head of Product Marketing, Exchange, Utkarsh Sinha, and Head of Client Services, EMEA, Romita Choudhury, we presented some of the latest research on the latest iOS and Apple’s AppTrackingTransparency (ATT) framework, and shared practical guidan

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Digital agency Croud hires M&A head as it steps up global acquisition drive

More About Advertising

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up its acquisition programme by hiring Amit Khanna as head of mergers & acquisitions (M&A). This. The post Digital agency Croud hires M&A head as it steps up global acquisition drive first appeared on More About Advertising.

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5 Old-School Programmatic Fears To Dispel

Smarty Ads

Fear helps us survive and stay away from excessive risks. It is natural for humans to be afraid of new or unknown, but sometimes this fear can also hinder our movement forward. As programmatic continues to strike revolutionary changes in the advertising industry, yearly hitting the bar of $85.

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What’s Orkin Up To?

AdPulp

I am imagining the pitch that led to the following commercials… “It’s like Toy Story, but the toys are benign admirers of the human form, especially when the human form is in the shape of an Orkin pest eradication specialist.” Putting the anthropomorphic fantasia aside, where is the death to bugs denouement here? Where’s the […].

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Co-Op pizza ad cuts off Nigel Farage as GB News goes on air with major brands on board

More About Advertising

The launch of the right-wing GB News channel was hampered by technical difficulties, with chairman Andrew Neil’s opening monologue muffled by poor sound quality and star guest Nigel Farage cut off mid-stream by a Co-Op Pizza ad – unfortunately not before he’d had a chance to rail against Black Lives Matter. Advertising for GB News. The post Co-Op pizza ad cuts off Nigel Farage as GB News goes on air with major brands on board first appeared on More About Advertising.

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How to build an affiliate niche site that rocks?

Lemonads

You want to promote other people’s products and earn a commission every time your visitors order these products through your links. Then you want to build an affiliate niche site that rocks! This article covers everything you need to do, step by step, to create a quality and successful affiliate website that makes Google happy. With no further ado, let’s get into it.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Celebrating a Year in SmartyAds-Pixalate Anti-Ad Fraud Relationship: A Short Recap

Smarty Ads

It’s been a year since SmartyAds entered a business relationship with Pixalate and connected their ad fraud detection scanners to provide ongoing protection for advertising budgets and increase the overall quality of impressions. The continuous fight against ad fraud doesn’t cease - we keep implementing new inventory authorization standards and.

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Device Fingerprinting: Pros and Cons of the Controversial Method

Admixer

Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […].

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New Commercial Arts’ Charlotte Prince and Loriley Sessions pick their Desert Island Ads

More About Advertising

Charlotte Prince and Loriley Sessions are an award-winning creative team at New Commercial Arts. Desert Island Ads If we were stuck on a desert island, watching ads would probably be at the bottom of the pile. Instead it would probably be the two of us deciding who does what to get us out of the. The post New Commercial Arts' Charlotte Prince and Loriley Sessions pick their Desert Island Ads first appeared on More About Advertising.

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6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyond

Paleo AdTech

Cory Treffiletti was an ad major at Syracuse and one of the “lucky ones” — as he says — who know what they want to be early on. Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” It was 1995. He later pioneered media planning and testing techniques at agencies such as i-Traffic, Freestyle Interactive and Carat Fusion, in the days when home-page

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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7 Important Brand Promotion Tools You Should Use as a Marketer

Smarty Ads

Seo title 7 Brand Promotion Tools You Can’t Ignore as a Marketer Seo Description Content, SEO, social media, and email marketing - these belong to the list of 7 most effective tools every marketer needs to master today. Find out why 7 Important Brand Promotion Tools You Should Use as.

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Webinar: Can contextual targeting substitute for third-party cookies?

illumin

The post Webinar: Can contextual targeting substitute for third-party cookies? appeared first on AcuityAds Inc.

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British Heart Foundation and Saatchi produce timely message after Eriksen near-tragedy

More About Advertising

Danish footballer Christian Eriksen almost died on live TV the other night after suffering a cardiac arrest in Euro 2020 and The British Heart Foundation and agency Saatchi & Saatchi have been quick out of the blocks to remind us to learn CPR (cardiopulmonary resuscitation – chest compressions chiefly, not as hard as it sounds.). The post British Heart Foundation and Saatchi produce timely message after Eriksen near-tragedy first appeared on More About Advertising.

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4 Ways to Ensure That Your Website Meets Accessibility Standards (& You Avoid Penalties!)

Single Grain

The internet is designed to be a place where anyone can access information with just a few clicks. However, some sites are simply not designed with every person in mind, which results in a poor user experience. In this article, I’ll cover: What web content accessibility is (and why it's important). Some examples of website accessibility. The four major categories of web accessibility.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Why Is Affiliate Marketing Complementary to Google Ads Campaigns?

Lemonads

Affiliate marketing compliments google ads. Today, consumers and business owners alike turn to the internet to help them find the best products and services in their areas. As a matter of fact, 59.5% of the world’s global population regularly connects to the internet, with more than 4.3 billion people doing so through mobile devices. Therefore, promoting your products and services online is one of the best ways to connect with your audience when they need you most.

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Blockchain – An Intersection Of Publishing and Technology

SODP

The publishing industry, with the entry into the digital world, adapted the whole of the online heritage. It means that publishers get not only benefits like additional sources of revenue, but also they have to take into account constant changes related to technological improvement. Having released articles about bots and voice technology in publishing, I decided to go through the blockchain topic.

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Sipsmith’s Mr Swan mounts takeover bid for Wimbledon

More About Advertising

Sipsmith is the official gin partner Of the Wimbledon tennis championship it seems (you can add it to Pimm’s too if you want to fall over) and agency Ogilvy has produced a diverting effort with Sipsmith’s stop-mo Mr Swan mistakenly announcing that “Wimbledon is The Official Tennis of Sipsmith Gin.” Global marketing director Shelley Macintyre.

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How to Create Digital Products to Grow Your Small Business During a Pandemic (and Beyond!)

Single Grain

The coronavirus has changed the way we do business, possibly forever. If yours is among the countless small businesses that have been affected hard, it's time to look at new strategies to adapt your marketing to this new reality so you can not just survive, but thrive. And creating digital products with online tools is one of the easiest ways to do this.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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What is White Label and How Can White Label Advertising Scale your Business

Smart-Hub

Today, it’s quite common to see a lot of business owners try to do everything by themselves, no matter how overwhelming and stressful it is. The reasons for that are different: limited budget and resources, lack of specialists, the desire to control all the processes, or even the fear of things going wrong. However, most business owners don’t have enough knowledge and skills to provide wide technical expertise, meet deadlines, and engage the audience.

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How Affiliate Networks are a source of fresh revenue for Online Dating Businesses?

Lemonads

Let us guess: You work for an online dating company and you’re interested in understanding how affiliate marketing can help you generate more revenue? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before we go on, we crafted a Whitepaper 14 steps to Skyrocket the Revenue of Online Dating Businesses in 2021. to help Online-Dating service providers get the most out of affiliate mark

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Lucky Generals wins top level Virgin Atlantic pitch

More About Advertising

Lucky Generals has won the Virgin Atlantic creative account, in years back one of the prize assignments for any UK creative agency. Lucky Generals reportedly pitched against Mother and Uncommon in a high level pitch. Virgin’s chief digital and marketing officer Siobhan Fitzpatrick says: “With all eyes on aviation and when travel means more than.

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To Meet the New Demands of a Post-Pandemic World, Brands Are Shifting Their Ad Spend to OTT

SpotX

As the world adapted to the pandemic and phrases like “the new normal” became the new normal, activities that once relied on in-person attendance found new homes online. While viewership was already shifting from traditional cable TV to over-the-top (OTT) services and connected TV (CTV), the pandemic put this shift into overdrive. . In the first few weeks of the pandemic , 20% of adults attended a virtual concert, 18% participated in an online fitness class — and viewership of streaming services

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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An Advertiser’s Guide to Section 230 of the Communications Decency Act

All About Advertising Law

Background. Advertisers, e-commerce websites, affiliate networks, and publishers each play a large role in the development of the Internet. One reason they have been able to do so is Section 230 of the Communications Decency Act of 1996 (CDA), which immunizes online interactive services from liability arising from third-party content on their platforms.

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How to make money with Tik Tok without being an influencer?

Lemonads

How to make money with Tik Tok without being an influencer? You are realizing the potential of this media app and if you are here is because you want to know how to make money with Tik Tok, right? If so, you are in the right place. We will explain to you in less than 5 minutes what TikTok is, and how to leverage it with affiliate marketing. TikTok 2021 Overview Tiktok is an app used for creating and sharing short video content.

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Havas reveals secret of ‘carpetphobia’ for Vanish

More About Advertising

Spanking new carpets can be a pain: ours were rapidly covered with rugs after a few younger family members visited. So this ad for Vanish from Havas hits the spot. A well-spent 30 seconds. By Havas creative Rosie May Bird Smith (one person.) She’s also a talented portrait painter (left.) Very Vicki Maguire somehow. Havas. The post Havas reveals secret of 'carpetphobia' for Vanish first appeared on More About Advertising.

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Former Firm Decisions boss Broderick launches new media compliance firm

More About Advertising

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now say they want to operate independently rather than with one media consultancy.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.