Martech
MARCH 9, 2022
“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.
AdPulp
MARCH 6, 2022
Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia’s lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip […].
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InMobi
MARCH 11, 2022
Ramadan, one of the most significant months of the year for Indonesia, is a time to connect with friends, family, and faith. Since 2020, the region has faced a very different festive season, the one with lockdowns, social distancing, and a more measured celebration. While these setbacks may have changed the way Indonasians observe the festival, the spirit of resilience and positivity is stronger than ever before.
EGC Group
MARCH 11, 2022
In an effort to help the people of the Ukraine, the EGC Group is collecting items ranging from medical supplies to personal hygiene products, among others, to be donated to the Ukraine at the end of March.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 9, 2022
A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told us. “You talk about personalization and it’s ‘Dear Kim’ or ‘Happy Wednesday.'” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale.
AdPulp
MARCH 10, 2022
Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency’s “best assets,” a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these […].
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InMobi
MARCH 10, 2022
The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Tesco’s Nick Ashley. Get the Report How has retail media played a part in Tesco’s response to the pandemic? At the start of the pandemic, we significantly reduced activity so that we could prioritize communications to our customers around providing food for all and safety for everyone.
Martech
MARCH 11, 2022
Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.
Smaato
MARCH 10, 2022
From 2020 to 2021, we saw tremendous growth on the Smaato Platform for desktop and mobile web. Publishers felt the gains with increased ad requests, and marketers were able to reach engaged audiences worldwide across a wide array of innovative ad formats. click to enlarge In December of 2021, ad. The post Are You Making the Most of Your Desktop and Mobile Web Inventory?
Relevant-Digital
MARCH 9, 2022
At the end of 2021, we carried out our customer satisfaction survey among our customers. The survey was conducted for the sixth time. We would like to thank all of our participants for your feedback. It’s a great help for the development of our services and our future cooperation. Here is the summary of the overall results.
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InMobi
MARCH 10, 2022
InMobi recently completed a snapshot survey of 300 people across the UAE and Saudi Arabia using InMobi Pulse , InMobi’s mobile market research solution. It provides some fascinating insights on brand preference, travel trends and mobile shopping around Ramadan this year. Above all, the research demonstrates that mobile is now front and center in terms of preferred shopping channels around the holiday, with 50-55% of respondents saying they are most likely to purchase via this channel rathe
Martech
MARCH 11, 2022
Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID). “People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. “The second is the sense of normalcy. It’s a distraction from the nightmare that’s happening.
Smarty Ads
MARCH 10, 2022
Why is Mobile user acquisition more important than ever? Just look at the Google Play, App Store, Windows, and Amazon app stores altogether: there are more than 3.56 million different mobile apps and dozens appear every day. According to analysts, the number of downloads recorded in.
Digital Remedy
MARCH 9, 2022
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
MARCH 9, 2022
Rewarded video is a highly effective ad format that more publishers should take advantage of. Why? Well, the answer comes down to science and basic human nature. This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game.
Martech
MARCH 11, 2022
Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.
Digital Ad Blog
MARCH 9, 2022
If you manage a website or online business of any sort, there are many ways you’re being targeted by hackers. By using various types of hacking bots, there are a growing array of security flaws that you might experience. In this post we’ll take a look at the hacking bots that you might encounter. And we’ll also look at some methods to minimise your exposure to them, and even block them. 1.
Digital Remedy
MARCH 9, 2022
Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Media Math
MARCH 9, 2022
LinkedIn. Twitter. Facebook. Email. MediaMath Standing with Ukraine. MediaMath is committed to making advertising better for brands and consumers worldwide. While it may seem like a small contribution, advertising should not help support Russia or Belarus’ actions in Ukraine. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future.
Martech
MARCH 8, 2022
What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data.
Smart-Hub
MARCH 8, 2022
The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.
Paleo AdTech
MARCH 8, 2022
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. (The official date of Casale Media’s founding was 2003.).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
MARCH 7, 2022
By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdWeek February 11, 2022. Success of a Super Bowl ad goes beyond star studded casts of NFL celebrities, rappers, and comedians. You’ll notice that big players such as Lays, Cheetos, and Doritos have already released teaser ads, taking advantage of the opportunity to […]. The post How Will Brands Know if their Super Bowl Ads Worked?
Martech
MARCH 11, 2022
In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.
Single Grain
MARCH 11, 2022
The best B2B SEO agency could be the key to transforming your business. A strong presence in the SERPs continues to be one of the most important assets a modern business can have. So if you want any chance of converting your customers, you need to find a place on that first page. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve.
All About Advertising Law
MARCH 11, 2022
There have been scores of Florida Telephone Solicitation Act (FTSA) class actions filed since July 1, 2021, when the statute was amended to provide for a private right of action; the Florida legislature thinks that number may be more than 100. As might be expected, there are a number of motions to dismiss pending in FTSA litigations. Many make arguments regarding the constitutionality of the statute and/or that the law is preempted by its federal counterpart (the Telephone Consumer Protection Ac
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Chief Martech
MARCH 8, 2022
I’m pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. There is no fee to enter. In fact, for each qualified entry, we — this year, the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to a worthy cause.
Martech
MARCH 9, 2022
80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.
Single Grain
MARCH 9, 2022
Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Do you want to try new channels, but you can't figure out how to get started? Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. .
Flashtalking by Mediaocean
MARCH 9, 2022
The social media tool is designed to help brands and agencies accelerate the scale of creative production through cross-platform social media management, and will improve overall social campaign performance. What this means for brands: Personalised ads: With consumers expecting to receive tailored content across channels, the new solution will enable brands to gain access to automated ad personalisation.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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