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NOVEMBER 29, 2016
The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one of the UK’s few independent agency groups. The price is undisclosed. Accenture Interactive is already the world’s biggest digital agency but has, so far, lacked an out-and-out creative resource. Accenture says the acquisition will “integrate.
Gods of Advertising
NOVEMBER 29, 2016
Normally, I don’t go for hidden camera stuff (in advertising or entertainment) but this provocative campaign for a difficult subject is an exception. What I admire is the light touch it took with such a heavy subject. For example, the main actor is youthful, handsome and charming. In ordinary circumstances any father would be delighted to have his daughter date a fellow like this.
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MediaFuse
NOVEMBER 29, 2016
Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.
Advertising to Baby Boomers
NOVEMBER 29, 2016
Not too long ago: 03 October 2016 Digital Ad Shenanigans It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about this nonsense for a decade. Now there’s a book about it: Black Ops Advertising Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein … Whatever the label, however, it comes down to this: advertisers can camouflage their sales message in only one of two ways 1) hide the adver
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 2, 2016
It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face of adversity, uncertainty, and a divisive election, the 3% movement is a strong reminder that.
Nick Burcher
NOVEMBER 29, 2016
New Facebook Messenger ChatBot Rudolph Adventson promises to create a personalised Christmas advent calendar for users of Facebook Messenger! Hohoho - Rudolph Adventson Messenger bot I am yet to be completely convinced about Facebook Messenger bots (still feels a bit like trying to put ad messages between SMS texts in the early days of mobile), but chatbots like Rudolph Adventson are starting to highlight the creative potential of the Messenger platform.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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NOVEMBER 28, 2016
Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by fitting into people’s daily lives. I really like the Sound of Change concept. It’s so.
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NOVEMBER 30, 2016
For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for having it was the benefit it offered to other parts of the empire, most notably.
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DECEMBER 2, 2016
Tom Denford is co-founder and chief strategy officer of ID Comms, the media change consultancy. As an advisor to the world’s most ambitious brands, the company helps CMOs and media directors guide their organisations through media transformation and work productively with their agency partners. Tom also hosts a weekly YouTube show called #MediaSnack with co-founder.
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NOVEMBER 30, 2016
Damone is reviewing its global yogurt business according to a report in Campaign and has called what looks like a global heavyweight creative championship: adam&eveDDB, Mother London, BETC Paris and Droga5. About the only one left out is Wieden+Kennedy but it handles Greek yogurt Chobani in the US. Interestingly Droga5’s bid is said to be.
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More About Advertising
DECEMBER 1, 2016
My favourite ads of the year, for the most part, aren’t ads. For me, the brands that successfully landed in audience culture in 2016 (like TV used to) have been playing with PR, stunts, cultural hijacks, even music promos. But, still, a few films caught my eye and we’re here to talk ads. So why.
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NOVEMBER 30, 2016
Is it really true that ad’s ain’t (as good as) what they used to be? After all, in this wonderful world of data and targeting we know what we’re doing – don’t we? We’re about to make our choice of Agency of the Year and ads of the year. And there’ve been some very good.
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DECEMBER 1, 2016
Forsman&Bodenfors is back with another death-defying demonstration for Volvo Trucks, this time showing an intrepid paraglider being towed up a Croation mountain valley (and under a bridge) by a cool-as-a-cucumber lady truck driver. All to demonstrate the efficacy of its I-Shift Dual Clutch system (whatever that may be). Apparently it helps you to conserve fuel.
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DECEMBER 2, 2016
On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement inaccuracies and the closing of their troubled ad-serving business, the company has had a bumpy few months The company has seen highly enviable growth over the last decade. It’s also managed the enviable trick of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 2, 2016
CHI & Partners CEO and partner Sarah Golding (below) has been nominated as the next president of UK agency trade body the IPA, succeeding Tom Knox of what is now MullenLowe. Barring an unheard of outbreak of hostilities, her appointment will be ratified in March and she will lay out her plans for her two.
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NOVEMBER 30, 2016
French pay-TV station Canal+, part of Vincent Vincent Bolloré’s Vivendi empire, resolutely refuses to make money, unlike big European rival Sky. So it’s undergoing a revamp (including swingeing cost cuts), trying to market a more varied line-up aside from its two expensive staples movies and sport. Much as Sky is in the UK as new.
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NOVEMBER 30, 2016
Irish drinks company C&C Group has appointed Lucky Generals to handle Tennent’s Lager and Bulmers Irish Cider, the biggest beer and cider brands in Scotland and Ireland. C&C, based in Dublin, also makes Magners, Heverlee, Chaplin & Cork and Menabrea. Lucky Generals won both brands without a pitch. C&C interim CMO Gav Thompson says: “Both.
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NOVEMBER 28, 2016
Mike Kettles is ECD of Momentum Worldwide in the UK. He joined the Interpublic-owned experiential agency from A Little Bird where he was director of creative and strategy. He was a co-founder and director of Greenspace and then a senior strategist at RPM.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 28, 2016
Radio 4 comedy ain’t what it used to be – Round the Horn etc – but just like everything else it seems to be succumbing to a tidal wave of righteousness concerning women. Now girls have had a bad deal for about 3000 years but that doesn’t mean that one’s critical faculties should be neutered.
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NOVEMBER 28, 2016
Here’a another mini-movie from H&M and adam&eveDDB, hard(ish) on the heels of David Beckham and Kevin Hart on the road to Vegas. This time it’s Adrien Brody as a good-hearted train conductor improvising Christmas cheer for a group of delayed train passengers. Directed by Grand Budapest Hotel’s Wes Anderson, in that rather chilly style of.
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NOVEMBER 28, 2016
Adam&eveDDB is knocking out so many Christmas ads you sometimes feel that its Paddington offices must be populated by adland’s version of Santa’s industrious elves. Which may be the inspiration for this debut ad for new client Bulldog Skincare, a brand for men that majors on its natural ingredients. Bulldog’s now an international brand which.
More About Advertising
DECEMBER 1, 2016
Anyone want to hire a CEO, CSO, CCO and something or other to do with media? These people, with a fairish track record at Adam&eveDDB – by any standards the UK’s (and, possibly, the world’s) most successful agency of the past three or four years – seem to be strangely without jobs. Namely (former) CEO.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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