Sat.Sep 03, 2016 - Fri.Sep 09, 2016

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Martin Agency opens a new box of old tricks for Kayak

More About Advertising

Kayak is a nifty site that searches best deals for fares, hotels and car hire. It recently hired The Martin Agency New York and here’s the first campaign, out of the award-winning GEIKO songbook of short, snappy ads. Has someone at Martin recalled ‘If only everything in life was as reliable as a Volkswagen’ from.

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The Mobile Advertising Ecosystem in the Aftermath of iOS 10

InMobi

In a digital world ruled by the proliferation of personal screens, it is the end user that makes or breaks a digital business. And for a company focused on user privacy above all else, the new changes on iOS 10 are an epitome of a world ruled by the user’s preferences. The advertising industry is abuzz with the controversy created by the stricter implementation of the Limit Ad Tracking feature in iOS 10.

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This is news? “Clickbait” journalism in the digital-social age.

Gods of Advertising

Where’s Mr. & Mrs. Waldo? While reading the “newspaper” online I came across a couple stories that captured my attention. I clicked on them both not because they were newsworthy (they weren’t) but because they appealed to my socially & digitally trained brain. The same brain that grew up reading long form magazine pieces in The New Yorker and Field & Stream ; not to mention spending hours slowly devouring the Sunday paper, digesting sections like a python moving rodents down it

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Class Action Labeling Claims Partially Evaporated, But What’s Left May Signal a Revival of “Evaporated Cane Juice” Claims

All About Advertising Law

Earlier this year, we discussed the Ninth Circuit’s decision staying a consumer class action against Chobani challenging its listing of “evaporated cane juice” as an ingredient on its yogurt labels. According to the plaintiffs in that case, “evaporated cane juice” was simply code for sugar, and Chobani therefore allegedly misled them about the healthiness of its products.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Brands might just as well shut up says new Oliver survey

More About Advertising

In-house agency specialist Oliver Group has been asking 1,000 UK consumers what they feel about the world’s biggest brands brands and the answer (mostly) is: they don’t give a toss. Actually the most frequently chosen emotion (if such it be) is “indifference.” This was the number one emotion generated by all but three of the.

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Location Accuracy: Who can you Trust? Part 1/2

InMobi

Thanks to the widespread availability of low-cost GPS technology, many mobile devices have the ability to precisely geo-locate themselves. When users of these devices opt-in to make their location information available to applications and network services, a better, location-aware user experience is provided to them. The location offers improved precision when targeting ads.

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Mobile Video Ads - Everything a developer needs to know - Part 1

InMobi

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads. This blog is part of the same series elaborating on types of video ad formats and creative trends prevalent in the industry.

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Story-Telling with Mobile Video in India

InMobi

This post first appeared in AdAge India "After nourishment, shelter and companionship, stories are the thing we need most in the world."- Philip Pullman Advertising is storytelling. From the Mad Men of the 1960's to now, the Don Drapers of the world want to tell us a story. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands.

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Virgin Holidays claims first global ‘live-streaming’ ad

More About Advertising

It’s been a while since we’ve had a big ambitious campaign any other time than Christmas but Virgin Holidays and new agency AMV BBDO are pulling out all the stops this Saturday with what’s claimed to be the world’s first live-streamed global ad from different locations around the world.

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Five by Five’s Martin Flavin: iPhone 7 – my launch advice for the world’s most successful company

More About Advertising

I sat through Apple’s two hour, and somewhat torturous, keynote presentation, because, well, I had to for work. If you missed it, here are the highlights: Apple is still selling shedloads of iPhones, but not as many as before. It’s investing in education, Mario’s coming to the iPhone and Pokémon Go is coming to the.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Now WPP invests in online medical training

More About Advertising

Another day, another WPP deal. This one’s even more of a poser than usual. WPP has invested (we don’t know how much) in The Corpus, described as an “innovative, independent medical education initiative designed to improve clinical practice.” The Corpus, based in the UK, markets an online platform providing small-group interactive training sessions for healthcare.

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Carat predicts strong adspend finish to 2016 and a rosyish picture for 2017

More About Advertising

Media network Carat has published its updated forecasts for worldwide ad expenditure, showing a positive outlook for the global market in 2016 and a relatively rosy picture for 2017, powered by digital. Based on data from 59 markets across the Americas, Asia Pacific and EMEA, the latest forecast predicts that advertising spend will reach S$548.2.

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Can McVitie’s finally crack the global market?

More About Advertising

Biscuit maker McVitie’s, now owned by Turkey’s Yildiz through a new entity called Pladis, is reportedly looking for a new global agency as it targets expansion in the US and other markets. The pitch is being run through The Observatory. McVitie’s uses Grey in the UK (not affected by this review it seems) and has.

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Dentsu Aegis retains $2.3bn Diageo global media

More About Advertising

Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of spirits giant Diageo’s $2.3bn global media account including the $800m or so it spends in the US. WPP’s Mindshare will handle India and South Africa with Publicis Groupe handling Australia. Diageo has also been shuffling.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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WPP’s Xaxis buys Linkpulse’s appliance of science to online headlines and images

More About Advertising

I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in. Today we learn that plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with over.

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Tom Denford from ID Comms: what is a media audit?

More About Advertising

On this week’s #MediaSnack Tom discusses the different types of media auditing and what each type actually looks at. Part of the problem is that what people typically call a media audit (using what’s become known as a media auditor) actually isn’t auditing in the strict sense. A firm that grades an agency’s media buying.

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Tom Denford and David Indo from ID Comms: Are 50 per cent of CMOs useless?

More About Advertising

This week’s #MediaSnack has a back to school flavour as Tom and David review some of the key stories from the summer. First they discuss the news that global drinks giant Diageo has retained Dentsu Aegis as its long-standing media partner. With pitch activity less frenetic than in 2015, this has been a good summer.

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Has Lucky Generals found a great way to kick start new client Premier Inn?

More About Advertising

Premier Inns moved its account from RKCR/Y&R a while back after ten years or so of Lenny Henry getting a good night’s sleep. Well there’s none of that sleep nonsense any more, in its debut campaign Lucky Generals is telling us Premier Inn is a “great place to start’ and this first ad shows a.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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RSA’s Jake Scott directs sexy classic for Black Cow

More About Advertising

We haven’t aways been admirers of some of director Jake Scott’s big budget efforts (great technique though, as you’d expect of Ridley’s son). Goods ads usually require a script too. But here’s one from Jake and RSA for Black Cow “pure milk vodka” from Dorset that says it all without any words. Hard to beat.

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What lies behind MEC’s decision not to defend KFC?

More About Advertising

KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend of about $220m KFC is not one of the real biggies but its owner, Fortune 500 company Yum Brands, also owns Pizza Hut and Taco Bell so it’s a significant player. Yum Brands spends about.

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Now Radiocentre serenades Airbnb’s Mildenhall

More About Advertising

The UK’s Radiocentre is continuing its cheeky campaign from Lucky Generals, “See Radio Differently,’ aimed at leading marketers who, in their unwisdom, don’t use radio as much as they might. One who eschews it completely in the UK is Jonathan Mildenhall, CMO of Airbnb and a former leading light at Coca-Cola and before that Mother.

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Is Virgin Atlantic still seeking a premium punch?

More About Advertising

Here’s a funny ad from adam&eveDDB for Virgin Atlantic, featuring that former doyenne of TV travel shows Judith Chalmers. Apparently one in three people spends their “holidays” in the office. Not so surprising in these always-on days: why go away when you’ll still be emailed constantly? There was an apposite rant from Giles Coren in.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Jackie Stewart steers Heineken clear of drink and drive issue in new FI sponsorship

More About Advertising

Heineken is now sponsoring Formula One, to the tune of $200m a year it seems, and Publicis Italy is kicking off the deal with a new ad featuring three times world champ Jackie Stewart – politely declining the sponsor’s product. ‘When you drive, never drink’ is the message’ (which might lead you to wonder why.

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Will.i.am remixes Otis for Nescafe’s Dolce Gusto

More About Advertising

It was probably only a matter of time before Nestle signed up will.i.am, Black Eyed Peas front man William Adams who’s somehow made himself synonymous with creativity, mostly by telling us he is. Will Bill now go the way of George Clooney whose ghastly Nespresso ads have surgically removed any remaining cool? Here he is.

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Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV

More About Advertising

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life disabled people. Think the first one’s brilliant, the others just very good. But Mars is.

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