AdPulp

MARCH 4, 2019

March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]. The post Please Pause What You’re Doing and Give Thanks to Women In Advertising appeared first on Adpulp.

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MARCH 5, 2019

By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it sounds positively strange today. Labour has steered strongly to the Left under Jeremy Corbyn, the.

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AdGlow

MARCH 6, 2019

As part of our video success stories series, here we uncover how Adglow and McDonald's Brazil deployed weather-sync to customise Facebook ads depending on the local weather conditions. The results were sizzling hot – don't take our word for it, see for yourself below!

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Social Advertising Advertising 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the best for everyone. Rather, it is about which DSP fits your requirements the best. LEARN MORE How do you begin the selection process?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdPulp

MARCH 6, 2019

“El presentador de noticias de 88 años” is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today’s aging […].

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MARCH 5, 2019

Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when they put their money where their mouth is. Guinness, hitherto that most macho of beers, is doing its bit by sponsoring the Women’s Six Nations rugby, plugging it with this ad from AMV BBDO featuring.

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Agency Advertising 82

All About Advertising Law

MARCH 5, 2019

Amazon has just announced Project Zero to potentially assist brand owners in combatting counterfeit goods by removing products likely to be fake from the online retailer’s platform. Project Zero would allow brand owners to designate product listings for removal, instead of undergoing Amazon’s prior reporting and removal process, which required brand owners to report counterfeit products to an internal Amazon team for investigation prior to removal.

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Retail 40

AdPulp

MARCH 6, 2019

The winds of change are blowing through the corridors of American culture, politics, and business. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. The agency is enjoying its highest-ever employee count and profitability – more than 170 employees in its Kansas City and Wichita offices, with capitalized billings […].

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MARCH 7, 2019

Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon name. Talon already has a New York office under MD Irina Zeltser. Talon recently appointed.

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MARCH 8, 2019

More International Women’s Day, this time a stylish campaign by Havas from UN Women Global Innovation Coalition for Change (GICC) featuring female innovators including Amy Williams, founder of ethical advertising platform Good Loop; Dr Christyl Johnson, the first African-American deputy director of NASA and singer/songwriter Beatie Wolfe who also researches how music can help people.

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Advertising 63

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MARCH 6, 2019

This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high foot-fall locations across London.” Pluvo’s patent-pending street furniture product claims to use an enclosed mist.

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MARCH 6, 2019

London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable. Dark Horses pitched against seven other agencies from across Europe. It joins a roster of agencies who will work on the brand on.

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MARCH 7, 2019

Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be Formula 1’s new sonic branding. Here we go then. So you saw/heard it here first.

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MARCH 4, 2019

TBWA London and its sister shop in New York have won the global launch of Refinitiv, the new fintech company formed by a $20 million deal between Thomson Reuters and private equity fund Blackstone. Refinitiv’s launch campaign centres around the idea that “Data is Just the Beginning.” The work will be seen in more than.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

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MARCH 7, 2019

Mark Read, who seems to be rather enjoying his role as the new face of WPP (just as well) regaled ISBA members with his views the other day and in the process let slip the new reality of WPP as he sees it. Officially WPP under Read has become “a creative transformation company. We build.

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MARCH 5, 2019

Three former Adelphoi Music execs – Max De Lucia, Greg Moore and Sascha Darroch-Davies – have left to join former FRUKT MD Jeremy Patterson in a new London-based international “sonic branding” agency, DLMDD. DLMDD says it will “bring brands together with world-leading music talent to create spine-tingling sonic identities that live boldly in the public.

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MARCH 5, 2019

Kellogg’s, Mars and Mondelez have all been caught out by the Advertising Standards Authority this week, which is not good news when the government is looking for excuses to clamp down on ads for anything that is high in fat, salt and sugar. Mars is in trouble for breaking the “responsible advertising” code. The offending.

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MARCH 4, 2019

Martin Smith is strategy director of London creative agency and production company Twelve. Desert Island Ads Maureen Lipman – BT Togetherness, in a phone call, even if you only live three minutes down the road. Now we sit, alone and wait for two blue ticks or a read receipt to make us feel cared for.

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Mobile Ads Agency Advertising 53

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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MARCH 8, 2019

Adam&eveDDB has won Virgin Media, previously with BBH. The last round was between A&E and David Abraham’s new agency Wonderhood Studios it seems. Virgin Media departed DDB London in 2011 and this was one of the triggers for Omnicom/DDB buying adam&eve in a deal that was eventually worth about £100m. The account is still one.

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MARCH 8, 2019

We wrote about the thinking behind Engine’s first campaign for Moneysupermarket earlier, and now we can finally view the film. It wasn’t really worth the wait. The plan was to move on from the brand fame work that Mother did so well, but the ad is weighed down by the new strategy, and the CGI.

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MARCH 8, 2019

Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support for all UK dealers with a new on-site agency at its head office.

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MARCH 7, 2019

It’s strange to think of Moneysupermarket no longer being prefaced with “You’re so…” but here it is, the much-anticipated follow up to one of the best-known ad campaigns of the last decade. Well, it’s not quite here yet, but we do have a couple of images from Engine’s new 60-second ad, which breaks on Saturday.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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MARCH 7, 2019

It’s International Women’s Day, and Mercedes-Benz – keen to throw off its old-man image – has employed Bertha Benz to help celebrate. Bertha was not just the wife of the car company’s founder, she was also his business partner, and the first person to drive a car over a long distance. As this ad by.

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MARCH 7, 2019

Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day. P&G also inflicted Gillette’s now notorious “gender rebalancing” campaign on us.

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MARCH 7, 2019

International Women’s Day tomorrow (March 8) is cranking up the pressure on agencies, not just in terms of their own employment but also the external talent they use. Hard on the heels of Free The Bid, which has already had some success in gaining more opportunities for female commercials directors, Equal Lens is launching for.

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MARCH 6, 2019

At the start of February Publicis coughed up £25m or so for the quarter of media agency Blue 449 that it didn’t own. The lucky beneficiary was M&C Saatchi which had sold most of what was Walker Media to Publicis some years before (boy, M&C knows how to cut a deal.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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MARCH 6, 2019

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations report indicated that internet players will continue to take the lion’s share of viewership as.

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MARCH 6, 2019

This seems to be adam&eveDDB’s debut for new client booking.com, inviting us to “live curious.” Booking.com has essayed a number of wacky ad treatments by various agencies over the years, which doesn’t seem to have harmed it one bit as it’s one of the fastest-growing internet based companies. This one, let’s see how it develops.

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MARCH 4, 2019

On the subject of big brand travails including Kraft Heinz which we covered yesterday, George Parker of Adscam fame reminds us of his experiences, detailed in Confessions of a Mad Man. Besides my never to be forgotten adventures with Mr Whipple, another account I worked on at Benton & Bowles was Maxwell House Coffee, one.

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MARCH 4, 2019

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple links in the transactional chain – is now subject to more intense scrutiny than ever.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.