More About Advertising
JULY 17, 2018
Jon Forsyth, the first of the original four partners at adam&eveDDB to leave the agency after the earnout period, has returned to the industry as strategic partner at a new communications network, Troika/Mission Group.
Gods of Advertising
JULY 16, 2018
“With great passion comes great responsibility.”. Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative Director ought to have. Well, I’ve had many. Which, if you think about it, is as it should be. As creative professionals, we must remain open-minded and forever teachable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
JULY 20, 2018
Did you know that there are more than thirteen thousand advertising agencies in the United States? These agencies employ 189,000 hard-working people working people in the U.S. today. In total, U.S. ad agencies are expected to generate over $45 billion U.S. dollars in revenue in 2020, a $5.5 billion dollar increase over 2015. Clearly, the […]. The post Ad Men and Women Everywhere, Please Pause, Then Offer Thanks and Praises appeared first on Adpulp.
illumin
JULY 15, 2018
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 20, 2018
Nike and Adidas are duelling to ‘own’ soccer (Adidas is an official World Cup sponsor, not that it bothers Nike) and now Nike is taking us to the 2033 draw for the 2034 World Cup with China as the team to beat, to the distress of the English. Presumably Nike is betting on the World.
All About Advertising Law
JULY 17, 2018
On June 25, 2018, four major online retailers, Alibaba (for AliExpress), Amazon, eBay, Rakuten-France, and the European Commission signed a Product Safety Pledge to remove dangerous products in which they committed to the following for the benefit of European consumer safety: “React within two working days to authorities’ notices made to the companies’ contact points to remove listings offering unsafe products.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 18, 2018
The American West is not a place rich in water. If the people who live in the American West don’t learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state […]. The post Forget About “Got Milk?
AdPulp
JULY 20, 2018
Yo Philly, stack a grilled Dietz & Watson Beef Frank on a pretzel roll and top with caramelized onion and Cheez Whiz. Hey L.A., stack a grilled Dietz & Watson Originals Buffalo Chicken Sausage on a baguette and top with Asian micro greens, Dietz & Watson Horseradish Sauce, cucumbers, and shaved carrots. Baltimore, stack a […]. The post Localization and Customization (With A Sports Overlay) Comes To Encased Meats appeared first on Adpulp.
More About Advertising
JULY 20, 2018
The Beer Alliance – a lobby group of interested parties including the big brewers – is trying to summon up support for a petition supporting a cut (or no further increases) in UK beer duty. On strong lager this currently amounts to 95p a litre, which is a fair old part of the price. They.
More About Advertising
JULY 20, 2018
We’re all for big ideas and they don’t come much bigger than the sun going on the blink (not the newspaper, the source of light and heat). Fear not though, in a new campaign from Karmarama engineers from online electrical retailer AO.com will fix it, just as promptly as they’ll deliver you a new washing.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
More About Advertising
JULY 19, 2018
British Heart Foundation is debuting a new identity and a new line ‘Beat Heartbreak’ in a campaign from MullenLowe, ‘Shadows,’ showing that we all have a ticker – not just ill or old people. It’s trying to widen its circle of donors by saying its research work also has an impact on other blood related.
More About Advertising
JULY 19, 2018
We don’t often pull a story but ‘Slimmer pickings for WPP as Shell completes ad review’ has hit the dumper as it probably wasn’t all true. Serves us right for picking up stories from elsewhere (credited, if that’s the right word, as ever). Shell, it seems, is planning to announce the results of its £200m.
More About Advertising
JULY 19, 2018
Publicis growth turned negative in the second quarter of 2018 with a 2.1 per cent decline from a 1.68 per cent uptick in Q1 which CEO Arthur Sadoun blamed on a car crash in its US health sales representative business – costing it €30m – and a tougher comparative basis in Europe which was also.
More About Advertising
JULY 19, 2018
Client/agency relationships in adland are getting pretty messy and the Papa John’s saga in the US, where departed founder and CEO John Schnatter has accused Wasserman-owned full service agency Laundry Service of trying to extort six million dollars from the company, is an unfolding example. Schnatter (below) left (he says he resigned) after using the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 18, 2018
Shell has completed its £200m global and media review which, if hardly a win for incumbent WPP, could have been worse. VCCP, part-owned by WPP (and now included on WPP pitch lists) and Dentsu are reported in Campaign to have won creative while WPP’s MediaCom, currently on a roll, has retained media with Omnicom’s Doremus.
More About Advertising
JULY 18, 2018
Omnicom Group is the latest ad holding company to frighten the stock market horses – following in the hoof prints of WPP – with its shares tumbling nearly ten per cent on Wall Street following disappointing second quarter earnings figures. WPP and Publicis Groupe, still to report, fell in sympathy. The numbers weren’t actually that.
More About Advertising
JULY 18, 2018
Congratulations are due to the great George Parker who’s 81 today (or possibly yesterday), author of Adscam and, before that a denizen of numerous agencies here and in his adopted home of the USA. For some reason George is currently holed up in Idaho, maybe it’s his favourite potato vodka. George is testament to the.
More About Advertising
JULY 18, 2018
There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – when they got knocked out by the USA) and Brexit will tear us apart. But.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 17, 2018
Given that lipstick isn’t the most natural topic of conversation for women on a night out, and these women are talking about it a lot, this ad for Cover Girl by Droga5 New York comes over as properly uninhibited and witty. The four fabulous women are apparently real life best friends, and it shows. They.
More About Advertising
JULY 17, 2018
At MAA we’ve always been a touch sceptical about data, not least because it’s attached to everything like a mantra. Now that every mobile ad and promotion features the wretched stuff – it means memory – it’s become a word to flee from. But it can work, at least according to this video courtesy of.
More About Advertising
JULY 17, 2018
Lenovo, now the world’s number one PC company with a booming PC gaming business and also Motorola, has appointed Publicis Media to handle its global account. Publicis is setting up bespoke unit Lenovo One Media formed from its Spark Foundry and Performics operations. Lenovo VP of marketing Matt Bereda says; “We are excited to work.
More About Advertising
JULY 17, 2018
Cadbury’s Twirl chocolate bars are trying to involve the nation in the fortunes/relationship of Sarah and Myles, the two protagonists in its new campaign from VCCP. It may even succeed as they’re engagingly real (based on the evidence of this thirty seconds), in keeping with the tone of voice VCCP has created for Cadbury since.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 17, 2018
We don’t usually do TV idents, especially when they’re yet another gambling brand sponsoring the frightful daytime Jeremy Kyle Show. But this one from The&Partnership’s media agency m/SIX Global is quite funny. Is dog poo an in-joke? MAA creative scale: 7.
More About Advertising
JULY 17, 2018
Everybody’s having a pop at the Germans these days – latterly over the World Cup – and Nissan’s Infiniti is joining the pursuit, with a new US campaign for its luxury SUV’s from CP+B. SUV’s don’t traverse fields any more they go like rockets and the market has been transformed by sporty luxury entries from.
More About Advertising
JULY 16, 2018
Another week another salvo in Sir Martin Sorrell’s PR fightback. This time he’s talking to the UK’s Press Association news agency saying of his unceremonious exit from WPP, the company he founded and built up over 33 years: “It’s been a very difficult three months since April 14th and it hasn’t been an easy time.
More About Advertising
JULY 16, 2018
London agency WCRS has had a strong first half of 2018 and it’s back with another confident effort, this time for motor insurer Green Flag telling us why it “loves” its bigger rival the AA.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 16, 2018
A razorfish is a tasty long-shaped clam but Publicis Groupe seems to have lost its appetite for the agency of the same name it bought from Microsoft for $530m in 2009. In its latest manifestation Razorfish, once reckoned to be one of the pioneers of digital advertising, is joined with Publicis’ big consultancy Sapient in.
Expert insights. Personalized for you.
75 
Let's personalize your content