Fuel Lines
MAY 19, 2016
Inspire your clients to abandon the RFP. The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals , states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science.
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MAY 18, 2016
Whatever you think about the Cannes Lions – and awards as a whole – it does seem to concentrate minds when you try to come up with the best ads and likely award winners (let’s call them ads for now, for simplicity if no other reason). Illuminating too, Wieden+Kennedy’s Neil Christie unearthed a brilliant mobile.
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All About Advertising Law
MAY 20, 2016
By Miansari66 (Own work) [Public domain], via Wikimedia Commons The U.S. Food and Drug Administration announced this week that Kind LLC may label its snack bars as “healthy,” sort of. In 2015, the FDA warned Kind that several of its products were misbranded as “healthy,” and that such labeling falsely claimed that the snacks were low-fat or rich in anti-oxidants, among other things.
InMobi
MAY 15, 2016
More insights on Mobile Media Consumption in Vietnam is available in this report
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Fuel Lines
MAY 14, 2016
Facebook has become an important element in our daily lives it is also important for new business. If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? “Facebook has over a billion users , and according to a Pew study , 72% of American adults use it.” Of the approximate 1.6 billion users, 30% get news from their Facebook site.
More About Advertising
MAY 16, 2016
Over the next few weeks we’ll be featuring various Top Tips for Cannes from various advertising luminaries. Ogilvy China CCO Graham Fink (below), decisive as ever, has no doubts which ad he would choose. The best thing I’ve seen all year is the Shiseido film, ‘High School Girl?’ I’d give it the Grand Prix. It’s.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 17, 2016
In his infinite wisdom, Stephen has asked me to forecast this year’s Cannes winners. Not all of them, I hasten to add, as there are now more categories than there are fleas on my dog. So I shall concentrate on the Kryptonite, Dilithium and Tripe & Onion Lions. However, as the entry fees are equal.
More About Advertising
MAY 20, 2016
On this week’s #mediasnack, Tom and David review some fascinating data published by AdAge, Agency Report 2016, which brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, Accenture Interactive is now the sixth largest global agency by revenue having achieved $2.9bn in revenue for 2015, edging.
More About Advertising
MAY 19, 2016
WPP-backed The&Partnership is headlining a new in-house agency (or ‘on-site’ as they say these days), Pulse Creative, for News UK, owner of The Times, Sunday Times and various betting and gaming businesses. Pulse Creative effectively takes over from WPP’s Team News, which was headlined by Grey. T&P’s CHI won back News UK’s creative business following.
More About Advertising
MAY 18, 2016
In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity and instantaneity. So it’s only to be expected that rumours around new options that might tamper with this distinctive feature generate buzz and reactions from users as well as the marketing industry. When Re/Code reported.
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More About Advertising
MAY 17, 2016
Bill Backer, one-time creative director of McCann-Erickson and a founder of Backer & Spielvogel, has died aged 89. Backer, who should have been a Mad Man but probably wasn’t, penned Coca-Cola’s famous ‘Hilltop’ commercial. This was recently remastered (below). Backer was also known for his work on Miller and Wendy’s among many others.
More About Advertising
MAY 18, 2016
Thhe post-merger brain drain from BBH continues. Since Publicis bought the agency four years ago a host of senior figures have departed – messrs Bogle and Hegarty are still around some of the time – and now managing director Mel Exon (below) is leaving. Both the agency’s CSOs, Jonathan Bottomley and Jason Gonsalves, departed recently.
More About Advertising
MAY 17, 2016
Is there no stopping Oliver, the agency that sets up in clients’ offices? It’s just opened its latest outpost in Istanbul and now it’s poached Havas UK’s head of innovation Michael Olaye (below) as its new group chief technology officer. The Oliver model certainly seems to be rattling some big agency cages in London. I.
More About Advertising
MAY 17, 2016
To be honest, not many things immediately spring to mind as highlights from the last 12 months. And who knows what will appeal to the juries – hopefully not a load of scam case histories that have never been seen in the real world and never made any difference to a client’s business. Anyway, here.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 17, 2016
Lucky Generals has launched a new radio campaign, aimed directly at individual marketers, in a bid to persuade them to make more use of the medium. The first spot, which aired this morning during breakfast shows across a number of stations, is directed at Unilever CMO Keith Weed (below). A hip hop artist raps “you.
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MAY 17, 2016
We mentioned long-running campaigns when lauding the One Show’s new Penta Pencil for campaigns of five years or more. Carlsberg’s ‘Probably the best’ campaign has been running for, oh, 30 years? Although it’s morphed from lager to beer. Invented by KMP in the UK I think. It’s had its ups and down in the intervening.
More About Advertising
MAY 16, 2016
Michael Lee (left) runs top rated US agency search company Madam. Before that he was a partner at what’s now Havas NYC and a member of the Euro RSCG creative board.He has judged numerous awards show including the Cannes Film jury in 2011. He is a regular columnist for Forbes in the US and MAA.
More About Advertising
MAY 16, 2016
McDonald’s is currently reviewing its US creative although not too many agencies seem keen to pitch for it as McDonald’s dickers around with its terms of trade. Back in blighty however Leo Burnett (pitching against DDB in the US) presses on with its ‘good times’ campaign, showing some McD moments interspersed, interestingly, with some none.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 16, 2016
Dentsu, the owner of Aegis and Mcgarrybowen as well as its operations in Japan) has reported gross profit growth of 7.2 per cent in the first quarter of 2016, 5.4 per cent at its operations in Japan and 9.2 per cent at international business Dentsu Aegis network. Claimed organic growth is 5.1 per cent, good.
More About Advertising
MAY 16, 2016
There are so many different awards at so many awards fests these days that Agency of the Year gongs are taking on more importance. Once upon a time winning the top film category award was enough, now it ain’t. Winner of the Agency of the Year award last year at the Cannes Lions was R/GA.
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