More About Advertising
JANUARY 11, 2018
It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting for the panzers to arrive as they wait out a phoney war, sharpening their pitchforks and sticks. But it is a bit like that in adland. The main polishing activity just now will be their.
InMobi
JANUARY 8, 2018
As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign. In this 3 part blog series, we discuss how marketers can make the most of this pervasive medium in the new year.
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AdPulp
JANUARY 7, 2018
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]. The post The Quants Runneth Over appeared first on Adpulp.
Gods of Advertising
JANUARY 9, 2018
Gods of Advertising. Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JANUARY 10, 2018
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its work on hit TV epic Game of Thrones. Mackevision’s revenue in 2015/16 was €48m, double.
Advertising to Baby Boomers
JANUARY 9, 2018
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years: 18 April 2011 The Flat-Screen Rectangle of Common Sense Good piece by Steve Weaver of ThinkTV Australia : Size does matter: how ad size and screen coverage affect audience attention … In real life, TV commands 58% active viewing, compared to only 31% for YouTube and just 4% for Facebook … TV’s relaxed, ‘lean-back’ viewing environment is not to be confused with passive ad
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JANUARY 11, 2018
The FTC’s Northwest Regional Office has, for decades, led federal law enforcement efforts to investigate and shut down alleged fraud in the charity fundraising industry (state attorneys general are even more active in this space, as we’ve noted in previous writings ). While the Northwest Region was somewhat active in the 1990s and early 2000s, its appetite for policing fundraising telemarketers clearly received a boost from its collaboration with state regulators against several alle
More About Advertising
JANUARY 11, 2018
Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love this campaign – it’s colourful, vibrant and the expressive nature of each of the four.
InMobi
JANUARY 10, 2018
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent participation in Harbolnas, a series of events organized by top e-commerce players in Indonesia. Hari Belanja Online Nasional, commonly known as Harbolnas, is the largest online shopping festival held in Indonesia.
AdPulp
JANUARY 12, 2018
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]. The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.
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More About Advertising
JANUARY 9, 2018
Suzukis are aimed fairly and squarely at the cheap and cheerful end of the UK market, instanced by the TV idents with Ant & Dec from the7stars. Now creative agency Red Brick Road is back in the driving seat, showing various Suzuki models as dodgems in a lively new effort. Audi’s ‘clowns’ from BBH it.
More About Advertising
JANUARY 10, 2018
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response is “boo, hiss,” censorship rearing its (mercifully rare) ugly head. Such has been the response by many to Virgin Trains’ decision to drop the Daily Mail from its West Coast service, the expensive one to.
More About Advertising
JANUARY 8, 2018
WPP has finally decided on its first country manager for the UK and it’s to be Karen Blackett, chairwoman of its biggest media agency Mediacom. The previous leading candidate, GroupM UK boss Nick Theakstone, is moving up at the WPP buying operation instead, becoming global chief investment officer, based in London and New York. Tom.
AdPulp
JANUARY 11, 2018
I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
JANUARY 8, 2018
PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn’t be this way if moms ran the world. Moms have too much to lose. This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har’el to direct the ad. Har’el is […].
More About Advertising
JANUARY 11, 2018
Trainline is trumpeting a new “brand platform” – ‘Wonderfully predictable,’ in essence taking the angst out of train travel, in a new international campaign from BBH. So we have an angsty chase scene, set in Kiev’s central station (which has no doubt seen a few of them), resolved by a sensible Trainline-savvy lady.
More About Advertising
JANUARY 12, 2018
Super Bowl ads are much hyped but it’s one of the few occasions in the calendar when some advertisers and agencies forget all about that data/touch points nonsense and just have fun. This one for Pepsi with Cindy Crawford from all of 26 years ago is advertising at its most superficial and meretricious – not.
More About Advertising
JANUARY 12, 2018
Agencies, or what we used to call agencies, do lots of new things these days to try to secure a chair at a client’s top table. Mostly to little effect, it must be said. Too many consultants blocking the room. Rei Inamoto’s Inamoto & Co, described as a business invention studio, seems to have found.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 12, 2018
Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash Strategy, a small London-based brand strategy and growth consultancy. Mash was founded in 2010 and employs 25 people in London and New York. Clients include Johnson & Johnson, Samsung, Unilever and PepsiCo. Kantar, which WPP.
More About Advertising
JANUARY 10, 2018
DIY tax software Turbo Tax is returning to the Super Bowl this year with another campaign from Wieden+Kennedy, which seems to have raided an old-style theatrical costumier recently. There are more men in tights in Portland than the average panto it seems. Punchy and to the point. MAA creative scale: 7.
More About Advertising
JANUARY 10, 2018
2018 has started in ominous style, your correspondent is surrounded by people wearing a fit-something-or-other on their wrists, bemoaning the fact that they’re still a few thousand steps short of whatever the improbable target is. Thought New Year resolutions were done and dusted by now. Rather unkindly Mother is joining the fray with this debut.
More About Advertising
JANUARY 9, 2018
Back in 1963 David Ogilvy wrote his first book, Confessions of an Advertising Man. He begins the final chapter by telling us that his elder sister, Lady Henry, a socialist (Shock, horror) invited him to agree with her that advertising should be abolished, to which he replied… “No, my darling, advertising should not be abolished.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 9, 2018
Here’s a turn-up: a cruise ship ad that doesn’t feature endless meals, cocktails and Rob Brydon’s leisurewear collection. There’s even the germ of an idea: “come back new” in LA agency Omelet’s debut for Carnival-owned Princess Cruises. Keeping the floating condominium out of it is a good idea too. MAA creative scale: 7.
More About Advertising
JANUARY 9, 2018
Much hot air around diversity and its sister equality – wot, you hadn’t noticed? – so it’s good to get some stats about people from BAME backgrounds (British, Black, Asian and minority ethnic – i.e. non-white) in IPA agencies, representing most in the UK. The trade body’s latest annual Diversity Study show things are getting.
More About Advertising
JANUARY 9, 2018
Online casino Sky Vegas, part of Sky Betting and Gaming, has moved its ad account from Mcgarrybowen to Krow following a pitch against BJL, Fallon and Iris. The agency’s first task is to create a February multi-media campaign emphasising its “experts in the unexpected” position. Krow founder Barry Cook says: “This is a crowded market.
More About Advertising
JANUARY 8, 2018
I was talking to a friend recently who told me he had met Sir Martin Sorrell at a gathering and told him that WPP was selling stuff that nobody liked – ads. I’ve been looking for clear data on this but have only found general comments. Yes, last year TV advertising was static and isn’t.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 8, 2018
We often bemoan the absence of proper campaigns these days but Premier Inn, and agency Lucky Generals, can’t be accused of same. Premier Inn in their eyes is not a utility but a “great place to start,” in this instance for cycling combo the ‘pedal squad.’ There’ve been lots in the series. But why are.
More About Advertising
JANUARY 10, 2018
Michael Wolff, author of the new Fire and Fury dissection of Donald Trump, had a one-year stint as editor of Adweek in the US in 2010. Unsurprisingly he proved too much of a rich mixture for the trade title’s owners. Seems to have done OK since though. Here he is discussing Fire and Fury with.
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