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NOVEMBER 30, 2017
Thought they were supposed to be a dour lot in New Zealand – and no reference to Scottish origins please – but they’re turning out to be funsters. Earlier we had the NZ Police making a funny recruitment video and now it’s the turn of Air New Zealand cabin crew to take the mick out.
AdPulp
DECEMBER 1, 2017
Dana Nessel, a tenacious advocate for justice, will not sexually harass staff. This is a point she painfully makes clear in the following commercial: She asks, “Who can you trust not to show you their penis in a professional setting? Is it the candidate that doesn’t have a penis?” I had to watch the spot […]. The post Michigan Attorney, Dana Nessel, Promises To Keep Her “Non Penis” In Her Pants appeared first on Adpulp.
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All About Advertising Law
NOVEMBER 28, 2017
We are pleased to announce that Venable has been accepted as a member of GALA (Global Advertising Lawyers Alliance). GALA is an alliance of lawyers located throughout the world with particular expertise and experience in advertising, marketing and promotion law. (Click here to go to the GALA website.) Being a GALA member will help us better serve our many clients whose marketing efforts now span the globe.
Advertising to Baby Boomers
NOVEMBER 28, 2017
NostraChuckus is having a good year. The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. Over the last eleven months, he’s been featured in nearly every other post. Add this one to the list. How Often Do Consumers Intentionally Click Mobile Ads? by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likel
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 29, 2017
A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are considering their future internal and external marketing model and want to enter into a further.
AdPulp
DECEMBER 1, 2017
For kids who grow up in Minnesota and other places where hockey is more of a religion than a sport, there is Toro. With Toro, one can manage the outdoor ice with one’s personal Zamboni. This new work from Periscope includes a TV spot, and a snow-triggered experiential collaboration with The Home Depot. Periscope created […]. The post Frozen Lakes Do Hockey Memories Make #LoveCanBeCold appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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DECEMBER 1, 2017
By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society as a whole. In light of its inherently influential and persuasive nature, the advertising industry has been targeted as being one with a heightened responsibility to challenge conventions, despite historically being an industry which has.
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NOVEMBER 28, 2017
To London’s Embankment to celebrate 40 years of AMV BBDO, once (David) Abbott (Peter) Mead (Adrian) Vickers), the most successful of the tidal wave of creative agencies who hit London in the late 1970s and through the 80s and 90s. AMV is still the biggest London agency by billings (not the most accurate measure perhaps.
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NOVEMBER 29, 2017
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within the online bubble, and as such, they need to find and retain players within the virtual market. There are a number of different techniques at their disposal, which can be used to drive growth in.
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NOVEMBER 30, 2017
Streaming service Spotify produced arguably the best out of home campaign last year by highlighting some of the facts it accumulates from users and it’s taken things a step further this year with more, often bizarre information. Good to see a trendy tech company using posters in such a relevant and traditional way. It doesn’t.
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NOVEMBER 28, 2017
Accenture Interactive has taken another biggish step into adland with its appointment as Maserati’s “global experience agency of record,” handling digital brand strategy, digital advertising, digital content production, campaign management and analytics services. Which is an accurate, if wordy, way of describing the big consultancies’ pitch to clients: not just ads but the whole shooting.
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NOVEMBER 27, 2017
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next to ads, now it’s dodgy (and worse) comments on videos featuring children. Not usually adjacent to a brand. Clearly policing comments is more of a bind than the videos themselves although other sites (like MAA).
AdPulp
NOVEMBER 29, 2017
“Chatter chatter chatter. Take refuge at will. The world is full of wolves…But the kids who can shut off their ears, rise above all that noise.” Are you searching for a special gift for the music lover in the family this holiday? Here’s an idea from Beats by Dre: the new Beats Studio3 Wireless headphones […]. The post Hear the Music, Not the Noise appeared first on Adpulp.
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DECEMBER 1, 2017
Just when the Christmas ad tide seems to be going out for conventional brands – fewer online views, a certain air of “here we go again” – everybody else seems to be getting in on the act. Now it’s Celtic Football Club, complete with manager Brendan Rogers as a coach driver. There seem to be.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 1, 2017
Bits and pieces are emerging about what seems to be a somewhat fraught relationship between Ford and WPP following WPP’s statement earlier that the two were discussing marketing plans from 2018 with no decision as yet. Ford has now said in a statement that: “We value the talented and creative men and women at WPP.
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NOVEMBER 30, 2017
Car companies don’t often make Christmas ads but Venables Bell in the US has for Audi, although it’s rather short on goodwill to all men (and, indeed, any other gender – mustn’t forget). Sums up sporty Audi drivers pretty well – Jeremy Clarkson said driving an Audi meant you played squash – although not necessarily.
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NOVEMBER 30, 2017
Online verification app Yoti (‘your own trusted identity’) and agency Jungle Creations have caused a stir with this réalité ad ‘Young Casanova’ showing the perils on online dating (life online really). Clever. MAA creative scale: 7.5.
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NOVEMBER 30, 2017
Which one do you you like best? The old Formula 1 logo by Carter Wong. Or the new one, designed by Richard Turley and his team at Wieden+Kennedy? Not sure? Here’s how they got there. Some drivers, led by world champ Lewis Hamilton, have said they prefer the old one (Hamilton’s visual sense, as manifested.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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NOVEMBER 29, 2017
I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although that probably won’t last – but have its (possibly rehashed) algorithms gone mad?
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NOVEMBER 29, 2017
Jung von Matt’s Christmas outing for German supermarket Edeka is always worth a look; this year it’s dystopian tech which is cropping up with rather alarming regularity. It’s 2117 and something nasty has happened to planet earth. But our curious robot finds a welcome in the hillside. This tear-jerker from 2015 has nearly 58m YouTube.
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NOVEMBER 29, 2017
Maybe it’s not turning out to be such a happy Christmas for adam&eveDD as expected. Its ‘Moz the Monster’ for John Lewis has aroused controversy as well as admiration and now client H&M has returned home, to Forsman & Bodenfors, for this year’s Christmas epic. Promoting H&M’s “cosy knits, sparkling accessories and pretty dresses.” Starring.
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NOVEMBER 28, 2017
Household brand Vax has appointed integrated advertising and marketing agency bigdog as its lead creative agency following a two-way pitch. It is the first agency appointment made by Vax marketing director Jon Collings who joined in September after a five year stint at Gtech during which the brand grew to a £100m turnover. Bigdog’s first.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 28, 2017
Not so long ago Interpublic’s Mediabrands looked dead in the water as a media force outside the US but now its Initiative agency has won Lego globally from Publicis Groupe’s Starcom in the US and Aegis’ Carat in Europe. Lego already works with IPG’s R/GA on what it calls “cross-agency” projects. Such media reviews often.
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NOVEMBER 27, 2017
We’ve been waiting to see something for Samsung from adam&eveDDB which won a big slice of the Korean giant’s North America business late last year. Here it is, a touching tale of a concierge being rewarded at Christmas by the people he helps throughout the year, running globally. Nice retro feel, not at all what.
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NOVEMBER 27, 2017
Volkswagen says its “making the future real” (whatever that means) with its new T-Roc SUV, what we used to call a crossover but with SUV driving attributes. So there’s a new global campaign, ‘Born Confident,’ from adam&eveDDB and DDB Berlin/Hamburg telling the story of a young ram who’s born with thick black fur and the.
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NOVEMBER 27, 2017
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests that we are now becoming more intolerant towards advertising. On digital, ad blocker usage surged.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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NOVEMBER 27, 2017
Wieden+Kennedy London is in the driving seat to handle new-style Formula 1, now owned by Liberty Media which also owns the UK’s Virgin Media. First up is a new logo (below), designed by W+K’s Richard Turley, part of a big effort to reconnect Formula 1 – for years the Ecclestone and Mosley show – with.
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NOVEMBER 27, 2017
It’s hard to stand out with anything football related but Iris has pulled it off with this Paul Pogba film for the new version of Adidas’ Predator boots, featuring that old “blues shouter” Screamin Jay Hawkins. Plus a guest appearance from one of Arsenal’s more enigmatic stars. They even managed to persuade Pogba to dispense.
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NOVEMBER 27, 2017
New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their boys and girls in blue have teamed to create what agency Ogilvy calls the “most entertaining recruitment ad” in the world. They may be right. Can’t see the Met doing this somehow. Maybe they should.
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