All About Advertising Law
DECEMBER 28, 2015
Last week, in settlements with two app developers, the Federal Trade Commission (“FTC”) announced its first enforcement actions under the Children’s Online Privacy Protection Rule (“ COPPA Rule ”) amendments on persistent identifiers. Persistent identifiers are data that can be used to recognize a user over time and across different websites or online services.
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DECEMBER 31, 2015
2016 is almost upon us but there’s just time to squeeze in another best ad of 2015, this one from Buzzman in Paris for IKEA’s tables. Tables are pretty boring so the theme ‘Naturiste’ is allowable, if a tad contrived. French agencies have contributed more than their fair share of our best ads, so well.
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Advertising to Baby Boomers
DECEMBER 29, 2015
We began the year with Yours Truly apologizing for my myopic take on Facebook, followed by much crowing about my prescient take on Facebook: What I didn’t foresee is Facebook becoming the generic virtual space for keeping up with friends from high school, college, work through the decades, etc. These aren’t friends you necessarily hang out with now – and Facebook was originally a ‘here and now’ place for college kids.
Gods of Advertising
JANUARY 1, 2016
Making of a Murderer will stun you… What kind of blogger would I be if I didn’t post a list for 2015? Things I liked. Things I didn’t. You know the drill. First the good stuff… I adored this spec commercial for Johnnie Walker. It wasn’t “real” but it’s really good. That it was made by aspiring film students make it even more remarkable. My favorite thing on “TV” was a jaw dropping documentary from Netflix.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 30, 2015
Every year Wieden+Kennedy produces a new epic for Three. Following in the footsteps of cutesy ponies and kittens we have muppet-like Jackson, seen here in the anything-but-cosy environs of a Blair Witch Project-type wood. This one’s specifically for a new LG phone, which may be why it hasn’t racked up the vast number of YouTube.
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DECEMBER 30, 2015
Last year Aviva launched its Drive app which tests your driving so that, maybe, you can get a discount on your car insurance if you’re not a danger to other road users – or a likely cost to Aviva. As we all know, the secret of making money in the insurance business is only insuring.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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DECEMBER 28, 2015
Over at AdScam, because of my huge global audience (It’s my blog, so I can make s**t up, OK?) I get many inquiries from wankers who want me to run ads, or host sponsored posts. I turn most of them down because most are for shitty products or services, and amazingly many of them expect.
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DECEMBER 28, 2015
Center Parcs is going in for a dash of repositioning, pitching itself as the place where families can come together instead of living in side-by-side isolation, plugged in to their various devices (they don’t work in Center Parcs). So agency Brothers and Sisters has imagined a family of bears bonding on vacation, with the help.
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DECEMBER 28, 2015
It’s seems a long time ago already but McDonald’s’ crowd-sourced Christmas campaign from Leo Burnett culminated in a one-off Christmas Day ad featuring James Corden, of ‘Carpool Karaoke’ fame (among many other things) and a cast of thousands singing a certain tune by Wizzard. It’s all a bit of a mess but it was probably.
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