Adweek
AUGUST 8, 2022
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI's services, there's a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places.
The Ad Tech Blog
AUGUST 6, 2022
How many new lines of code were delivered yesterday? The craziest startup founder I’ve ever met was the CTO of the company. He was the kind of guy who wanted to measure progress by the hour. By lacking a better way, we counted lines of code to show progress. You can do the same with CLOC. How to install it. Not straightforward. The GitHub README.md is long and tedious.
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AdExchanger
AUGUST 9, 2022
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource. The news comes just three weeks after Unity announced its plan to acquire ironSource for. Continue reading » The post AppLovin Offers To Buy Unity (But Doesn’t Want IronSource) appeared first on AdExchanger.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 10, 2022
Grant Holloway is a world champion and Olympic silver medalist in the 110-meter hurdles. He's also had a doughnut named after him at a shop near his training grounds in Gainesville, Fla. Elle St. Pierre is a U.S. indoor champion in the 3,000 meters. She also works a dairy farm in a corner of Vermont.
Smart Insights
AUGUST 8, 2022
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track. The post 10 reasons you need a digital marketing strategy in 2022-23 appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
AUGUST 11, 2022
Disney’s earnings last night revealed a landmark moment in the streaming wars: Disney’s total subscription count has edged ahead of Netflix’s. It can be tempting to conclude from the news, which comes after a couple of disappointing quarters for Netflix, that Disney has knocked Netflix off its perch, and now sits at the top of the streaming pile.
Adweek
AUGUST 10, 2022
Fox has some Super news for investors. During its quarterly earnings call on Wednesday, Fox CEO Lachlan Murdoch gave a more detailed look at the company's upfront deals, noting volume commitments were up "approximately 15% above last year's upfront," with nearly 25% of the current year commitments coming across the company's digital properties. Murdoch said.
Martech Series
AUGUST 9, 2022
A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually achieve more while also ensuring they stand out from the competition. Reports suggest that most consumers who watch a video about a product or brand end up purchasing it.
AdExchanger
AUGUST 7, 2022
Graham WilkinsonChief Innovation Officer Kinesso and Matterkind Global“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global. The release of Google’s Imagen tool has certainly made my news feed more.
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VideoWeek
AUGUST 8, 2022
A common complaint against programatic advertising is that marketers do not necessarily know where their ad spend is going. This not only means brands and agencies could be accidentally funding harmful content, but also defunding valuable journalism – all in the name of brand safety. A CHEQ report in 2019 found that more than half the daily output of news reports were incorrectly blocked by keyword blacklists – attempts by advertisers to avoid having their brands appear alongside neg
Adweek
AUGUST 7, 2022
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its.
Rob Campbell
AUGUST 10, 2022
Rishi Sunak, the potential Tory leader, has laid out a three-point plan to transform education in the UK – including that statement in the photo above. Yep, he wants to ‘phase out university degrees that do not improve students’ earning potential’ What the absolute f**k? Apart from the fact the easiest way to transform education is to actually invest in schools and teachers across the country rather than continue to see anything other than private education as a wasted ex
AdExchanger
AUGUST 7, 2022
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. “Cookie blocking is completely understandable, and I support everybody’s right to make those choices,” said Richard Brandolino, IBM’s global media channels and ad tech lead.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 8, 2022
Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events began to grow once vaccines and boosters made the virus seem less threatening.
Adweek
AUGUST 11, 2022
By default, WhatsApp allows all users to add other users to groups in the messaging application. However, users have the ability to prevent other users from being able to add them to groups if they'd like. Our guide will show you how to change who can add you to groups on WhatsApp. Note: These screenshots.
Marketing Dive
AUGUST 9, 2022
The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.
AdExchanger
AUGUST 10, 2022
Sponsored post bySean GalliganCROPublicaSPONSORED BY:With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies. Connected TV (CTV) will account for more than one-fifth of total programmatic video ad spending for the first time by.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
AUGUST 9, 2022
If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.
Adweek
AUGUST 7, 2022
Jared Gutstadt was stressed. He had booked a retreat in Tennessee's Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base.
Marketing Dive
AUGUST 10, 2022
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
AdExchanger
AUGUST 8, 2022
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss. The post AdExplainer: Can Contextual Targeting Work On Streaming TV?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
AUGUST 9, 2022
Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.
Adweek
AUGUST 9, 2022
After 27 years as one of the world's most recognized and iconic athletes, Serena Williams is winding down her professional career in tennis following her participation in the U.S. Open at the end of August.
Marketing Dive
AUGUST 11, 2022
The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.
AdExchanger
AUGUST 10, 2022
Disney+ continues to lose money but gain subscribers. The service is adding an ad-supported tier in just four months, with a US launch date of December 8. Disney+ AVOD will be available for $7.99 a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
AUGUST 10, 2022
Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” . Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off guard.
Adweek
AUGUST 11, 2022
When Leighann Farrelly and other team members at experiential agency Superfly visited a storage unit in Los Angeles containing everything related to South Park, they were dusting off old scripts and rare T-shirts--literally. It had been a while since anyone had gone through everything in the unit, and it was full of what are now.
Smart Insights
AUGUST 9, 2022
What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an … The post Campaign planning tools and templates to win more customers appeared first on Smart Insights.
AdExchanger
AUGUST 11, 2022
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like Apple and Google, are tightening their data privacy rules. But one person’s trash is another person’s treasure. And that’s certainly the case with analytics. Since major ad platform attribution reports can no longer be trusted.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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