Adweek
JUNE 27, 2022
Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.
Ad Rants
JUNE 29, 2022
SEO is increasingly central to the success of any business in the digital age. And sure, a local SEO strategy is important if your business is trading domestically, but if you're looking to venture into the global market, you'll need an international SEO strategy to ensure you're reaching and connecting with overseas audiences. So, what is international SEO?
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AdExchanger
JUNE 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 28, 2022
Winter is coming. in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The.
VideoWeek
JUNE 29, 2022
Since its acquisition by Apollo last year, Yahoo has expanded its ad offering via a string of partnerships with CTV companies, publishers and even hotels. This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. “The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.
Adweek
JUNE 28, 2022
Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football. "For nearly two years, Ukonwa.
Rob Campbell
JUNE 28, 2022
Recently I saw an interview with a photographer, I sort-of know. His name is Gavin Watson and he’s been taking photos since his early teens. He’s almost 58 now and over that time, he’s built an enviable reputation for capturing the raw beauty of subcultures people either don’t understand or fear. The photo he is proudest of is this one …. He took it while on a tube in London.
AdExchanger
JUNE 27, 2022
Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix, Continue reading » The post Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn appeared first on AdExchanger.
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Martech
JUNE 29, 2022
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be
Adweek
JUNE 28, 2022
Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much.
Exchange Wire
JUNE 29, 2022
MINT, one of the leading companies in the mad tech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings. MINT has recently inaugurated its new offices in Paris [.]. The post MINT Sustains its Strong Growth with Key Hirings appeared first on ExchangeWire.com.
AdExchanger
JULY 1, 2022
The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In the past month alone, Walmart-owned Sam’s Club, the hotel chain Marriott and Volta, which manufactures charging stations for electric cars, have all launched or rebranded their advertising and programmatic revenue groups.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 28, 2022
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.
Adweek
JUNE 30, 2022
Prudential worked with StrawberryFrog on last year's "Who's Your Rock?" campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You're All I Need to Get By. But after an.
Martech Series
JULY 1, 2022
If a competing brand took over all your shelf space in stores, you’d do whatever it took to regain control. Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search is, in many ways, today’s top-shelf retail placement. Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store hav
AdExchanger
JUNE 27, 2022
Ad agencies are understaffed and their clients – small businesses in particular – often don’t have the time or the technical background to sift through reams of campaign data. And so, increasingly, they’re turning to automation to cut down on the more tedious and time-consuming aspects of account management. Tag, an independent agency based in. Continue reading » The post How One Indie Agency Is Using Automation To Avoid The Pain Of Manual Reporting appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 29, 2022
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).
Adweek
JUNE 29, 2022
After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals--which spans music, tech, film and gaming--is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023.
Martech Series
JUNE 28, 2022
CDP for Service, a Customer Data Platform, Garners Premium App Status on Genesys AppFoundry and Delivers Real-Time Customer Profile Data to Support Agents. Treasure Data, the leading enterprise customer data platform (CDP), announced its CDP for Service offering is now available as a premium app on the Genesys AppFoundry ® , the industry’s largest dedicated marketplace focused on customer experience (CX) solutions.
AdExchanger
JUNE 27, 2022
St. Clair McLeanVP of Infrastructure and Security“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by St. Clair McLean, VP of infrastructure and security at Alliant. With more eyes on consumer privacy than ever before, data clean rooms have become.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Espresso
JUNE 30, 2022
With so many Instagram metrics available, it can be hard to know which metrics really matter for your business. Below, we list which Instagram metrics you should track to achieve your social media goals. Free download: Professionally designed, fully customizable Instagram ad templates. Click and get them now! Account metrics Engagement rate Here’s the formula Read More.
Adweek
JUNE 28, 2022
For many Black Americans, Juneteenth is a sacred day to commemorate the emancipation of enslaved people in the U.S. While the government only recently cemented the day as a federal holiday, Black communities around the nation have long regarded Juneteenth as a time for celebration with parties, pageants, picnics, festivals and countless other gatherings with.
Martech Series
JUNE 29, 2022
First Databricks Security Partner to integrate policy engine with Databricks’ Unity Catalog data governance solution. Immuta, the leader in data access and data security, announced that it has strengthened its partnership with Databricks by integrating its market-leading policy enforcement engine into Databricks Unity Catalog. Now, Databricks customers can easily and consistently enforce data access policy across workspaces without allowing Databricks workspace admins to bypass or change permiss
Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JUNE 30, 2022
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
Adweek
JUNE 29, 2022
Facebook introduced a new feature enabling creators to collaborate with other creators in order to expand their reach by co-authoring posts. Creator Collaborations ensures that creators are properly credited for collaborative content. The feature debuted for video posts, and it will be extended to other formats. Here's how it works: A creator can invite a.
AdExchanger
JUNE 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock.
Digital Remedy
JUNE 27, 2022
Recap. In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about our two groups, test (or exposed) and control (or holdout), and how this type of analysis measures the lift caused by a specific variable of one over the other, thereby attaining a true measure of that variable’s impact. In Part 2 , we homed in on that control (or holdout) group and explained exactly how to go about creating that group through ghost bidding in a way that
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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