Adweek
MARCH 3, 2023
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism. While protesters across the globe demanded equal and just.
The Ad Tech Blog
MARCH 1, 2023
Most of the founders, C-level or VP-level, won’t have any objection to hiring a tech lead. For them, it is someone who will take care of things they don’t want to do: Interview engineers. Decide which technologies to use. Organize the work. Make sure the team is productive. Fire the underperformers. Thus, the tech lead becomes some sort of wildcard, a jack of all trades with enough technical knowledge and management skills to shield the company executives from the day-to-day developm
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AdExchanger
FEBRUARY 28, 2023
Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E The post The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies appeared first on AdExchanger.
Smart Insights
FEBRUARY 28, 2023
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart … The post What is your digital marketing maturity? appeared first on Smart Insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 1, 2023
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat the rich" storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, "De-influencing".
Paleo AdTech
FEBRUARY 27, 2023
Lee was the first head of marketing at DoubleClick, hired by co-founder Kevin O’Connor in 1996 as employee #16 with a mandate to help the other 15 people meet Kevin’s visionquest to “dominate internet advertising.” The startup had been clicked-off barely two years earlier in the basement of O’Connor’s home in suburban Alpharetta, Georgia.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 28, 2023
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
Adweek
MARCH 3, 2023
With the click of a button, you can buy almost anything under the sun from millions of sellers and have it on your doorstep in two days. Going to the airport? Download an app and skip to the front of the line. Need to send money to friends and family? A growing list of companies.
Monetize More
MARCH 1, 2023
Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple platforms and devices and includes optimization tools.
AdExchanger
MARCH 1, 2023
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory. The post How The Arena Group Lowered Its Brand Safety Block Rate For Direct Sales appeared first on AdExchanger.
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Martech
MARCH 1, 2023
Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences.
Adweek
FEBRUARY 27, 2023
We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly.
Ad Monsters
FEBRUARY 25, 2023
It takes one second to press the “launch” button. Millions more go into fine-tuning all the tumblers before and after. This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions.
AdExchanger
FEBRUARY 27, 2023
The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent operators, such as Habu, InfoSum and Optable. But that simple The post A Clean Room That Works With And Across Clouds? Call It Snowflake’s Chance In Hell appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
MARCH 2, 2023
This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.
Adweek
MARCH 1, 2023
WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. He will be responsible for shaping and developing GroupM's internal and external narrative along.
VideoWeek
MARCH 2, 2023
Twitter has flown into trouble since Elon Musk’s takeover in October, losing up to 80 percent of staff, decimating its content moderation team and reinstating enough banned accounts to fill a dystopian music festival. Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform.
Exchange Wire
FEBRUARY 27, 2023
RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. The research found [.] The post <strong>RTB House Releases Results From FLEDGE API Testing</strong> appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MARCH 1, 2023
American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in technology that can streamline its direct business as much as The post American City Business Journals Scales Up Its Direct Sales Business With A Self-Serve Platform appeared first on AdExchanger.
Adweek
MARCH 1, 2023
LeBron James fans will know that, off the court, the basketball icon is an avid gamer. King James regularly interacts with his 52.8 million Twitter followers about his passion for gaming. And his fandom for Sony's PlayStation console is legendary, as evidenced by an earnest image circling online from 2003 that shows him (on the.
Martech Series
MARCH 3, 2023
Every marketer must evolve with the evolving SEO landscape. That said, It isn’t an easy feat!! Before we tell you how you can SEO-optimize your content, here are some challenges to anticipate while implementing your SEO game plan. 1. Dealing with the algorithm changes and staying on top of them When dealing with SEO, one thing is sure, there will be thousands of unanticipated twists and turns your way.
Martech
MARCH 2, 2023
OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. “ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) and speech-to-text capabilities,” the company said in a blog post.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smart Insights
FEBRUARY 27, 2023
Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction … The post Mobile marketing statistics compilation 2023 appeared first on Smart Insights.
Adweek
MARCH 1, 2023
Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.
Martech Series
MARCH 2, 2023
There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. OOH campaigns have stayed in constant demand over the past few years. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. Before delineating the trends, evolutions, worthwhile tools, etc., in the OOH advertising domain, let’s first walk you through its basics.
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPushup
MARCH 3, 2023
In this blog, we introduce you to one of the multiple aspects of header bidding which is video header bidding. Get into the nitty-gritty details of the header, understand what it is, how it works, benefits, downsides, and more. Header bidding is the most efficient way of selling inventory for publishers. After its release, it [.
Adweek
MARCH 1, 2023
Marketing leaders are experts at juggling competing priorities. At any given time, there are dozens of big ideas and business demands vying for space on our to-do lists. But when done right, working toward multiple goals shouldn't scatter your focus. This year will be about understanding your customers on a granular level you may not.
MNTN
MARCH 3, 2023
Artificial intelligence; it’s so hot right now. While science fiction threatened (promised?) us that machine overlords would control our every move, so far the real-world application has been significantly less theatrical. From text generators to image creation , search engines to a personal DJ , it seems like you can’t turn around without encountering another AI tool designed to make life easier.
Martech
MARCH 2, 2023
Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad idea for more important reasons as well. These reasons underscore the missing elements in discussions claiming ChatGPT will either solve all our problems or bring on the zombie apocalypse. 1. Authenticity Authenticity and its connection to the consumer — to our customers — has always been critical to messaging success, especially during and a
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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