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Schweppes is usually considered a mixer for spirits. But in this whimsical naval spot, which is part of its new strategic brand platform titled “I Like It Like That,” the brand encourages consumers to drink it straight.
The beverage brand tasked TBWA\Paris with creating a campaign that would transform Schweppes into an “aperitif” consumed before dinner that people would look forward to daily and on the go.
The minutelong spot features a crew on a submarine emerging from the depths and setting up a bar on deck to enjoy a drink together and relax.
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