Sat.Dec 17, 2022 - Fri.Dec 23, 2022

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Cartoon Network Shows Off Brand Refresh for 30th Anniversary

Adweek

Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network.

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Why Video Marketing is Guaranteed to Boost Your SERP Ranking

Ad Rants

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.

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3 small business marketing trends to create lasting impact next year

Marketing Dive

Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?

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More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box

AdExchanger

Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad. The post More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Twitter Blue Enables Video Uploads of Up to 1 Hour

Adweek

Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512.

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Predictions From the C-Suite: What’s in Store for 2023?

VideoWeek

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. .

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AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech

AdExchanger

Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services. And AWS has woken up. The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger.

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The Best and Most Artificially Intelligent Agency Holiday Cards of 2022

Adweek

Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That's why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of.

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The state of intent data in 2023 and beyond

Martech

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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ESG: predictions for sustainability in 2023

Exchange Wire

While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [.]. The post ESG: predictions for sustainability in 2023 appeared first on ExchangeWire.com.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Brand Safety Is Blocking Black-Owned Media

AdExchanger

Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation and industry leaders choosing the easy route, writes Charles Cantu, The post Brand Safety Is Blocking Black-Owned Media appeared first on AdExchanger.

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How Wendy’s Is Turning an All-American Chain Into a Brand for Brits

Adweek

Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with.

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5 tips to extract true value from your data

Martech

“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.

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Definitions of Digital marketing vs Internet marketing vs Online marketing

Smart Insights

What is the difference and does it matter?! Before Digital marketing became the de-facto term, I've been asked this question a lot across the years. does the difference in scope between these terms matter? So, as we enter 2023, I … The post Definitions of Digital marketing vs Internet marketing vs Online marketing appeared first on Smart Insights.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Programmatic Transparency Will Help CTV Scale

AdExchanger

TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected. The post Programmatic Transparency Will Help CTV Scale appeared first on AdExchanger.

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Instagram Begins Rolling Out 2022 Recap Feature With a Twist

Adweek

Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users' choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers' feeds Monday enabling them to create a 2022 Recap, or the option.

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3 pointers to navigate the confusing martech marketplace

Martech

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system. It’s a.NET CMS. It’s an enterprise website and intranet portal software.

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Triscuit embraces its unapologetic side with Gordon Ramsay

Marketing Dive

The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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CTV Is Maturing, But Measurement And Big Picture Challenges Remain

AdExchanger

Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected TV (CTV) advertising opportunity. CTV ad spend is growing leaps. The post CTV Is Maturing, But Measurement And Big Picture Challenges Remain appeared first on AdExchanger.

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Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’

Adweek

Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of our best memories can come from playing video games, inspiring nostalgia when reflecting on the characters and legacy franchises that have impacted our lives. Leaning into the potential every game.

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Audio: Predictions for 2023

Exchange Wire

Audio has experienced rampant growth in recent years and shows no signs of slowing down. Over the last year, 11% of smartphone users paid for streamed music, whilst global ad spend on traditional radio advertising is set to hit a [.]. The post Audio: Predictions for 2023 appeared first on ExchangeWire.com.

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How to build a successful measurement plan for 2023

Marketing Dive

To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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DHL’s Strategy To Make Its Marketing Data Deliver

AdExchanger

“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as. The post DHL’s Strategy To Make Its Marketing Data Deliver appeared first on AdExchanger.

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57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down

Adweek

Vox Populi, Vox Dei? A drama-filled weekend at Twitter--clearly because five-day work weeks are not for the hardcore--was highlighted by a poll tweeted by Elon Musk asking if he should step down as "Chief Twit." A total of 17,502,391 accounts weighed in--no estimate was presented on how many were bots--and 57.4% (10,063,044) voted yes, versus.

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On next year’s to do list: Clean rooms and better data

Martech

Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and Google’s impending deprecation of third-party cookies , and it’s no wonder everyone’s dizzy trying to keep their data-driven campaigns from falling off a cliff.

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ZoomInfo Sets Company Record with 29 Top Product Ratings on G2 Winter Grids

Martech Series

Industry Grids Use Customer Satisfaction and Market Presence to Evaluate Software Products. ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, has earned 29 No. 1 rankings across 87 grids in the G2 Winter 2023 Grid Reports, setting a company record for top rankings and expanding its leadership in Enterprise categories.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Podcasters Deserve A More Open Ad Ecosystem

AdExchanger

Podcaster adoption of dynamic ad insertion (DAI) increased from less than 50% in 2019 to a whopping 84% in 2021. But for podcasters to get the most value out of DAI, The post Podcasters Deserve A More Open Ad Ecosystem appeared first on AdExchanger.

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Report: TikTok Tracked Journalists From FT, BuzzFeed, While Investigating Leaks

Adweek

It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation application then takes two steps back. Hannah Murphy of Financial Times reported that four employees on the ByteDance internal audit team--two in China and two in the U.S.--improperly obtained the.

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Claus and effect

Martech

Christmas used to be easy. The kid mail poured in. Santa made the call who was naughty or nice. Elves made the toys, loaded the sleigh and hitched up a team of reindeer. Then Santa took off on Dec. 24 to make the deliveries, following midnight westward from Siberia to Alaska. The entire team was focused on Christmas. You were not just making toys. You were creating delight — and delivering it, too.

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AppLovin and Daily Yoga Collaboration Exemplifies the Importance of Partnership to Drive Revenue

Ad Monsters

Whether you want to increase your subscriber rate or diversify your content, the ad tech ecosystem is hungry to drive revenue efficiency. . The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . Daily Yoga experienced a slowdown in subscriber rate and challenges evaluating performance after the IOS14 update.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.