Adweek
OCTOBER 4, 2022
The media company Recurrent Ventures, which operates a portfolio of editorial titles ranging from Popular Science to Field & Stream, eliminated the roles of 52 employees last week in a surprise round of cuts, according to documents obtained by Adweek. The layoffs, which affected the editorial departments at The Drive and Task & Purpose, as.
Smart Insights
OCTOBER 2, 2022
Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your … The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2022 appeared first on Smart Insights.
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More About Advertising
OCTOBER 3, 2022
This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. 180 Amsterdam’s ad shows a DHL driver charging her electric truck before heading out on the road, singing along to the Coldplay track “Yellow.”. The post DHL takes Coldplay on tour in new ad by 180 Amsterdam first appeared on More About Advertising.
AdExchanger
OCTOBER 7, 2022
Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling lesbian-owned bars scattered across the country. The three-episode miniseries was co-produced by Roku’s Brand Studio and German liqueur company Mast-Jägermeister, the title sponsor of the show streaming on The Roku Channel. The post Jägermeister And The Roku Brand Studio Co-Produce “The Lesbian Bar Project” appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 7, 2022
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number.
Marketing Dive
OCTOBER 6, 2022
Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 4, 2022
Gary KibelPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the privacy/data security and advertising/marketing practice groups at Davis+Gilbert. The digital media industry has been absorbing punches to its business model under the guise.
Adweek
OCTOBER 4, 2022
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission of the London-based startup is to make "swim for all" with a focus on accessibility, particularly when it comes to Black swimmers struggling to protect their hair in the water and experiencing discomfort using swim.
Martech
OCTOBER 4, 2022
Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.
More About Advertising
OCTOBER 4, 2022
Mother has found a subtle way to advertise Ikea without overly promoting consumption in this latest ad, which shows a family settling into their new home. The house is not welcoming at first – a welcome mat shifts to read “who’s this?” – but as the family puts its personality on the place, harmony is. The post Ikea home has a mind of its own in Mother’s latest campaign first appeared on More About Advertising.
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AdExchanger
OCTOBER 1, 2022
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear and streaming video inventory, following YouTube this summer. The tool is designed to help programmers deduplicate audiences across linear and streaming by comparing reach across screens, Kim Gilberti, SVP of product management at Nielsen, told AdExchanger.
Adweek
OCTOBER 4, 2022
Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee. The Oterlu team will join the safety team at Reddit and develop native machine-learning moderation models to and accurately detect harmful content across a range of languages, as well.
Martech
OCTOBER 4, 2022
The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.
Marketing Dive
OCTOBER 3, 2022
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 3, 2022
CTV is at a crossroads, writes Mark Walker, CEO of Direct Digital Holdings. We’re already seeing streaming become the dominant way TV is delivered, which opens up CTV ads to a wealth of possibilities. With that, the industry will face an existential question: What is the role of TV advertising now that it is connected? . The post How Will CTV Ever Measure Up?
Adweek
OCTOBER 6, 2022
The ad industry is a representation of how creativity, culture and growth come together. Those who knew Dan Wieden, one half of the duo behind Wieden+Kennedy, say he was the embodiment of this representation. When news of Wieden's passing spread on Sept. 30, many in the industry immediately knew that his substantial impact in the.
Martech
OCTOBER 4, 2022
Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.
Marketing Dive
OCTOBER 6, 2022
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
OCTOBER 3, 2022
An interview withCharles ManningCEO & FounderThere are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month.
Adweek
OCTOBER 4, 2022
It's hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday's tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will.
Martech
OCTOBER 3, 2022
At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations. One of those limitations is a martech stack’s evolution.
Marketing Dive
OCTOBER 4, 2022
The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's capabilities to reach them.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 5, 2022
Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox more than three years ago. But things have been moving slowly, writes Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House. The cookieless future is virtually here, and the time to experiment with alternatives is now.
Adweek
OCTOBER 5, 2022
Nespresso is giving the adage "Put your money where your mouth is" a new twist for a worthy cause. The coffee maker partnered with social impact creative agency Accompany Creative to launch "The Things We Hold," an ongoing purpose-driven campaign spearheaded in part by the brand's employee resource groups (ERGs), which spotlight non-profits serving marginalized.
More About Advertising
OCTOBER 6, 2022
Here’s a new energy-efficient way to cook pasta and reduce emissions. Instead of cooking it in boiling water for ten minutes, you turn the heat off after two minutes and then let it stand for Barilla’s recommended “passive” cooking time. It’s an ancient Italian method, apparently, brought up to date by Le Pub, the “power.
VideoWeek
OCTOBER 3, 2022
Earlier this year Belgium’s data protection authority ruled that the Transparency and Consent Framework, a framework created by IAB Europe for passing consumer consent signals through ad tech chains, itself violates GDPR. IAB Europe disagreed, kicking off a lengthy legal debate over the role of IAB Europe and the technical mechanisms prescribed in the TCF.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 4, 2022
A podcast interview withNikhil LaiSenior Analyst, Performance MarketingForresterForrester senior analyst of performance marketing Nikhil Lai will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. With measurement and identity in flux and an economic downturn looming, marketers care more about business outcomes.
Adweek
OCTOBER 4, 2022
A post appears in your Instagram feed--seemingly an innocent screenshot of a text conversation. "Babe did you put a vodka lemonade in my purse?" one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it's clear that the text conversation is an ad for alcohol.
More About Advertising
OCTOBER 3, 2022
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening in the ad biz, but more often or not, I kick the s**t out of. The post George Parker: let’s hear it for Bob Hoffman’s Adscam first appeared on More About Advertising.
Marketing Dive
OCTOBER 4, 2022
A first for the QSR, Gamer Jack will earn a $90,000 salary to bolster the brand’s recognition and credibility with gamers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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