Martech
MARCH 25, 2022
The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant. I can hear you saying, “Come on, Ryan.
Chief Martech
MARCH 22, 2022
“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” In a recent interview I had with Anita Brearton, CEO of CabinetM , this was one of the points she was most animated about. “Stack utilization is a huge issue.
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AdPulp
MARCH 24, 2022
From a political point of view, Florida and Texas appear to be in a race to the bottom. The governors and state legislatures in both of these densely populated sunbelt states are working overtime to forward a reality that spookily mirrors the dystopian states that some of our best writers have depicted. The politicians are […]. The post Say “Gay” appeared first on Adpulp.
Media Math
MARCH 22, 2022
LinkedIn. Twitter. Facebook. Email. There’s a lot of cat and mouse playing out in programmatic advertising. You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MARCH 24, 2022
3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. The integration was developed with access to the alpha version of Meta’s augmented reality publishing API. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.
Frequence
MARCH 23, 2022
There’s no substitute for artistic vision when it comes to advertising design. That’s why all of our ads are crafted by our innovative design team. No robots here! Frequence delivers fast, effective digital ads that not only convert, but are also visually striking.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 21, 2022
It’s World Down Syndrome Day (it’s always one day or another but this seems more worthwhile) and charity CoorDown is marking it with a campaign from New York agency SMALL to promote the right of people with Down Syndrome to “experience romantic and sexual relationships and receive correct and accessible information to enjoy a full.
Martech
MARCH 25, 2022
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook.
AdPulp
MARCH 21, 2022
Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark’s analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike […].
Adtaxi
MARCH 22, 2022
contact us. Whether you fully realize it or not, video plays a huge role in our daily lives. Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. Video is dynamic and entertaining, which makes it more compelling to watch and share with others.
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More About Advertising
MARCH 25, 2022
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe not so potentially explosive as the Government’s first choice, former Daily Mail editor Paul Dacre, but likely to be lively all the same. Grade, a member of the famous showbiz dynasty who famously turned up. The post Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
Martech
MARCH 24, 2022
Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s Fire Phone, 3D TV, Google Plus, Second Life and many more. There are also plenty of ideas at the other end of the spectrum. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself.
Relevant-Digital
MARCH 23, 2022
Next Day Media works with a large number of Europe’s leading Publishers, primarily in the Netherlands and Belgium; reaching more than 12 million unique users in the Netherlands alone. Next Day Media is an innovative, service focused company blending state of the art technologies to deliver performance excellence.
Smaato
MARCH 21, 2022
Welcome to our Trend Alert series! We recently published our 2022 Global Advertising Trends report, and will be sharing insights, data, and trendy topics from the report in this newest blog series. This week, we’re taking a look at online and in-app grocery shopping, and how this relatively new ecomm/mcomm. The post Grocery eCommerce Really Delivers appeared first on Smaato.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 23, 2022
One of the more interesting – and surprising – creative pitches around is Burger King, reviewing out of multi-award-winning David, an Ogilvy offshoot. But clients review because they do, no matter how much awards silverware their agency has gathered. Burger King was Cannes Lions Creative advertiser of the Year in 2017 and its ‘moldy whopper’ The post Burger King creative pitch shortlist named first appeared on More About Advertising.
Martech
MARCH 25, 2022
Late last week, the European Union finalized the specifics of the Digital Markets Act. It is thought likely the Act will easily be approved by a vote of the European Parliament. The restrictions introduced by the legislation will apply to companies above a certain level of market capitalization and will include AliBaba, Alphabet, Amazon, Apple, Microsoft and Meta as well as a number of slightly smaller platforms.
AdPulp
MARCH 23, 2022
This is not your grandfather’s scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them […]. The post Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint appeared first on Adpulp.
InMobi
MARCH 25, 2022
They way consumers shop has changed. Since the onset of COVID, shoppers have increasingly turned online to discover new products and make purchases. The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 billion to over $41 billion in predicted spending for 2022. Sophisticated retailers are reframing their e-commerce operations into major media platforms, but as more retailers launch their own media network, they must co
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 25, 2022
VCCP has come out on top in the shootout for the combined Virgin Media 02 creative account, one of the UK’s biggest. VCCP, which fairly recently revealed its ‘Bubl’ robot campaign for 02 was always the favourite: it’s handled 02 for years and its work has been determinedly consistent. Bubl will, presumably, get another lease.
Martech
MARCH 23, 2022
Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and there’s a big difference between the two. It’s just a policy somebody came up with in the hope it would lure more consumers into buying by alleviating the time constraint.” Kieboom’s mission has been to find a way to make returns easier for consumers and less of a headache for brands.
Flashtalking by Mediaocean
MARCH 25, 2022
Flashtalking, the global independent platform for ad management by omnichannel ad platform Mediaocean, has announced two new appointments to boost its team in JAPAC. The new hires include Michael Serratore , the new account director for JAPAC, and Jay Smith , the new sales director for JAPAC – with both based in Melbourne, Australia. Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data ma
InMobi
MARCH 24, 2022
The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic? Retail media has always been a big part of Boots’s heritage.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 25, 2022
This week a Boeing 737 crashed over China killing 132 people, and there have been lots of news stories about airport delays due to lack of staff. It’s not an easy time for the travel industry, but the dropping of restrictions means that bookings are up, so easyJet is celebrating with a brand refresh and. The post EasyJet rebrands for the ‘nextGen’ traveller in new campaign first appeared on More About Advertising.
Martech
MARCH 24, 2022
In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. When Davis asked me, I said no. However, Corrigan stated that she feels that she is, and Hwang backed her up by further explaining that his academic background is in engineering.
Buyer Advertising
MARCH 24, 2022
Looking further into your recruitment strategy. Two years into a global pandemic, and the human resources world is facing a second battle – the Great Resignation. The COVID-19 pandemic has sparked a mass exodus of employees, particularly in the healthcare industry. Despite this, an article from Wbur notes that the number of licensed nurses in Massachusetts alone is up.
Smarty Ads
MARCH 24, 2022
Content is the air business breathes today. Hoards of banners, posts, and slogans can make your customers feel dizzy sometimes. What could keep their focus on your message is creativity. The world of advertising is evolving, with brands using more interactive campaigns to engage audiences. In this quick guide, you'll.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 25, 2022
Fed up of the lack of affordable childcare, campaigning organisation Pregnant Then Screwed has teamed up with Wonderhood Studios to vent their frustration. The result is a series of Unhappy Mother’s Day cards which subvert the usual sugar-coated Mother’s Day aesthetic. They are due to be featured on BBC Breakfast, and will be delivered to. The post Wonderhood wishes us an ‘Unhappy Mother’s Day’ for Pregnant then Screwed first appeared on More About Advertising.
Martech
MARCH 24, 2022
Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. They also announced a redesign of their popular Intercom Inbox. Intercom counts more than 25,000 organizations who use their Engagement OS platform, including Amazon, Lyft Business and Atlassian.
Automatad Inc.
MARCH 23, 2022
Share. Tweet. Share. Last Week’s Highlights. Post cookie insights for publishers. Google announces major changes to its analytics tool. Vox EU examines how GDPR has affected global businesses. Accessing paywalled content is easier than ever. The Financial Times invests heavily in brand lift measurement. AdTech Trends. Are Publishers Prepared for a Post-cookie World?
Smarty Ads
MARCH 24, 2022
We are happy to introduce to you a new feature on SmartyAds DSP - ‘Autoresize’ for advertising creatives. Today this feature is officially rolled out, and this means we can’t wait to tell you everything about it: how it works and how to fine-tune it so that your ads fit.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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