Martech
JANUARY 28, 2022
According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.
AdPulp
JANUARY 22, 2022
Edelman PR has studied trust for more than 20 years and believes that it is the ultimate currency in the relationship that all institutions—companies and brands, governments, NGOs, and media—build with their stakeholders. The firm speaks highly of trust and places its importance at the center of everything. Trust defines an organization’s license to operate, […].
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More About Advertising
JANUARY 27, 2022
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in.
illumin
JANUARY 28, 2022
How to make transactions more convenient and entertaining for consumers—and simpler for brands By Seraj Bharwani, CSO, AcuityAds This post originally appeared on AdAge January 4, 2022. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.
AdPulp
JANUARY 23, 2022
Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Aronson Ads
JANUARY 28, 2022
The holiday season looked much different for everyone over the past couple of years. For health and safety reasons, we’ve had to come up with creative ways to see our friends and family during one of the most anticipated times of the year. Luckily, there was some relief in 2021! Although Aronson Advertising has always focused on keeping spirits high during the holidays, 2021 offered a welcome return to some in-person celebrations and volunteering opportunities, as well as many fun activities we
Martech
JANUARY 24, 2022
Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Canada, U.K. and EU. Using a patented Cognition AI machine learning engine, this new offering aims at providing independent, video-level verification of the content on TikTok that appears side-by-side with ads, giving marketers a better handle on the
AdPulp
JANUARY 25, 2022
People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]. The post Before You Drive the New Lexus NX, “Hustle for What Matters” appeared first on Adpulp.
More About Advertising
JANUARY 28, 2022
Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA in this) is banging the drum about how it is the next big thing. As I write this, I just received notice that fake beer company, Miller Lite, is partnering with metaverse company, Decentraland, to. The post George Parker: welcome to the metaverse… now, go home first appeared on More About Advertising.
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Digital Remedy
JANUARY 28, 2022
Digital Remedy recently partnered with SUBTA and Blue Apron to host a virtual webinar discussing the advantages of leveraging OTT advertising to reach and resonate with key consumers. . Our own Ben Brenner, VP of Business Development & Strategy , and TJ Sullivan, EVP of Sales , were joined by Blue Apron’s VP of Growth , Kar Paramasivam to discuss how direct-to-consumer (DTC) and subscription-based marketers can utilize Flip , our CTV/OTT performance platform to measure the true impact of the
Martech
JANUARY 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today we take a closer look at the CTV landscape. CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes.
AdPulp
JANUARY 27, 2022
When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their […]. The post Tap Into Greatness: Introducing the Hormel Chili Cheese Keg appeared first on Adpulp.
More About Advertising
JANUARY 28, 2022
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the festival bringing families together. Coca-Cola is giving it all barrels in this cross-platform effort across ten markets from Ogilvy Shanghai: from cans to a rather winning film (with artful product placement), games and even a. The post Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
EGC Group
JANUARY 28, 2022
If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns….
Martech
JANUARY 27, 2022
Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. “The difference is in how marketers have to think about those apps,” said Katelyn Sorensen, CEO of social media marketing platform Loomly.
Aronson Ads
JANUARY 27, 2022
If you’re like many car buyers today, you appreciate the added convenience, peace of mind, and value a good warranty, service contract, or maintenance plan can offer. Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. The added protection or coverage auto warranties or service plans can offer might be an investment worth exploring.
More About Advertising
JANUARY 28, 2022
There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s no particular evidence of a grand strqtegy (it is fashin after all), let alone “data-driven. The post MAA Ad of the Week: Gucci/North Face’s winning TikTok first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
EGC Group
JANUARY 28, 2022
The changes and reforms going on at Google continue. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers. Google’s latest solution: Topics API.
Martech
JANUARY 24, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and this is getting absurd. The Banning Surveillance Advertising bill introduced to the House of Representatives this week is worth reading.
Flashtalking by Mediaocean
JANUARY 27, 2022
Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act , a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting (e.g., targeting specific zip codes or municipalities.
More About Advertising
JANUARY 27, 2022
International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more unpopular as far as the rest of the world is concerned – and there isn’t. The post Uncommon gears up for Winter Olympics – now where are they again?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
RevX
JANUARY 27, 2022
A common misconception is that re-engagement during sales doesn't make sense because people are already buying. In reality, this is when app marketers should invest in it. Festive days and seasonal sales are an opportunity for eCommerce and food delivery apps particularly. Organic engagement rises to all-time highs, and app marketers assume that they don't need to invest in paid advertising.
Martech
JANUARY 25, 2022
“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce.
Kritter
JANUARY 26, 2022
We talked about Walmart, Home Depot, Instacart, Ulta Beauty, & Gopuff launching their commerce advertising ecosystems in our […]. The post Retail Media Networks - Top picks of the Month - January 2022 appeared first on Kritter.
More About Advertising
JANUARY 27, 2022
Naked Wines, one of the UK’s leading online wine retailers has appointed Joint as its UK creative agency and Goodstuff as its UK media planning and buying agency to work on a brief to both deliver a reappraisal of the brand and ensure long-term growth. Naked Wines also operates in the US and Australia. Joint. The post Joint and Goodstuff win UK wine retailer Naked Wines first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
NewProgrammatic
JANUARY 26, 2022
While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems to be making a long-awaited comeback in 2022. Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. While there are plenty of benefits to digital meetups, there is no denying that live events provide unmatched networking opportunities.
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer.
All About Advertising Law
JANUARY 26, 2022
If you had asked us last week, we would have predicted that the Supreme Court’s momentous AMG Capital Management, LLC v. FTC decision last year, in which the Court struck down the Federal Trade Commission’s nearly 50-year practice of seeking equitable monetary relief under Section 13b of the FTC Act, would be the most significant decision about FTC jurisprudence we would see from the Supreme Court for a while.
More About Advertising
JANUARY 26, 2022
Munich-based Siemens has appointed Saatchi & Saatchi to create its first international creative work since an Ogilvy campaign in 2016, after a pitch that was handled by The Observatory. More recently, the “Transform the Everyday” was created in-house to promote the company’s range of services. Saatchi & Saatchi’s German and London agencies worked together on.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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