Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1

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NOVEMBER 19, 2021

More anthropomorphic creatures (albeit at a distance): a friendly Christmas hyena from Amazon’s Prime Video and agency CYW (a new one on us but they clearly know what they’re doing.) Well quite friendly, anyway. It’s Amazon’s first pan-European Christmas ad, more evidence that the warehouse and delivery gang can turn their hand to pretty much.

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AdPulp

NOVEMBER 15, 2021

Ad makers are mirror makers but our mirrors are made to reflect the dreamy you. And the dreamy you looks great in jeans. Here, do you see yourself in this new ‘American portrait’ from Wrangler? Do you see yourself looking good and living free in the brand’s denim? Wrangler is counting on it. “We continue […]. The post See Yourself In A Pair of Wranglers appeared first on Adpulp.

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EGC Group

NOVEMBER 19, 2021

If you own a store, shop, restaurant, or any other enterprise, you’ve likely used—and benefited—from Google My Business to make your presence known to anyone searching for what you have to offer. Well, prepare for a change. Google My Business is going away, to be replaced by Google Business Profile. What is this all about, and what does it mean to you and all other business owners?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 19, 2021

One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.

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NOVEMBER 15, 2021

Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued property assets are one aspect of course but growth has to come from somewhere else too. According to reports in Business Insider and London’s City AM, internal documents show that Amazon is planning to open.

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EGC Group

NOVEMBER 19, 2021

Small Business Saturday—taking place this year on November 27 th —champions local stores, shops, and merchants. As many small businesses are still coming back in the wake of the COVID-19 pandemic, they should make the most of showcasing what they have to offer to their neighboring customers. If you own a small business—and you accept American Express®—discover the resources you can use to stand out—so that your neighbors will walk in.

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Martech

NOVEMBER 17, 2021

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience.

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More About Advertising

NOVEMBER 18, 2021

First we had paper and paste billboards (remember Bill Stickers) then digital Out of Home (DOOH) now it’s anamorphic billboards, essentially 3-D illusions. Amazon’s answer to Game of Thrones, Wheel of Time starring Rosamund Pike, is debuting on Ocean Outdoor’s flagship Piccadilly Lights site in London’s West End in a campaign by brand experience agency.

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Admixer

NOVEMBER 19, 2021

With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […].

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Advertising

InMobi

NOVEMBER 18, 2021

According to eMarketer, U.K. e-commerce grocery sales are set to increase by around 50% – from $43 billion to $63 billion between 2021 and 2025; it is a challenge to find analysts so bullish about other areas of the economy. And it also puts into context the reason for so much investment and innovation, not to mention competition, in the grocery shopping sector.

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Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech

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More About Advertising

NOVEMBER 17, 2021

McCann Manchester seems to have the knack of this Christmas advertising lark. The engine room in McCann UK’s ever-popular Kevin the Carrot, it’s racked up nearly nine million views on YouTube for toy retailer Smyths. Must be a lot of cursing parents. These things can be treacly for us non-children but this is perfectly pitched. The post McCann produces another Christmas winner - for Smyths first appeared on More About Advertising.

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Oko

NOVEMBER 18, 2021

Ad serving limits are a common pain point amongst AdSense publishers. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Note: This article was originally […]. The post AdSense Ad Serving Has Been Limited: What You Can Do appeared first on OKO Digital.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Frequence

NOVEMBER 18, 2021

The best place for small businesses to capture consumer attention is in their own homes. At-home entertainment is on the rise, and how people engage with TV and content at home is shifting. In 2018, The IAB Video Landscape Report found that around 13.5 million households have abandoned traditional TV consumption for television streaming services on Smart TVs.

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Martech

NOVEMBER 19, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). A big challenge that agile marketers face is trying to balance being agile with planned work. You need to figure out how your team can stay focused and uninterrupted, while still allowing for important changes to happen.

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More About Advertising

NOVEMBER 13, 2021

Here we go again. It’s Christmas 2021 and with Covid still rife, who knows how it’s all going to turn out? Tesco has tapped into that defiant feeling in many of us — that we are going to have a good time come what may — with a festive spot set to the stirring soundtrack. The post Nothing's going to stop Tesco in BBH's defiant Christmas ad first appeared on More About Advertising.

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InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. InMobi and RCTI+ successfully delivered a seamless user interface with innovative in-stream pre-roll and mid-roll, skippable, and Unskippable ad formats across live stream videos and Video on Demand (VOD).

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Paleo AdTech

NOVEMBER 17, 2021

Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. He’s the man who sold the mighty AdExchanger to Access Intelligence in 2017, almost 10 years after its founding, and he’s been an observer-participant in the #PaleoAdTech universe for more than twenty years. As he tells Marty [Jill is off this week] in this wide-ranging and perceptive chat, Tolman has been around long enough to see a number of market cycles, and &

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Martech

NOVEMBER 18, 2021

Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. This funding will support efforts in prioritizing customers’ and Conductor’s people’s needs. Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T.

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NOVEMBER 16, 2021

Christmas ads are a marathon not a sprint this year (everyone seems to be in the action) but the finishing line may be in sight. Hoving into view is Waitrose, this year detached from its recent supporting role in parent john Lewis’ Big One – a separation that suits both. Also from adam&eveDDB, with something. The post Waitrose gets back to Xmas basics with comedy food focus first appeared on More About Advertising.

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InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video is perfectly poised to fill the gap in the current retail media landscape.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Smarty Ads

NOVEMBER 16, 2021

Native advertising is using paid ads that look, feel, and function as effectively as best mobile ad sizes on the website. You will most likely find native ads on social media or the web as recommended content that you might enjoy.

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Native Advertising Advertising Mobile Ads Media 52

Martech

NOVEMBER 19, 2021

NBC Universal has partnered with Yahoo to give marketers direct access to Peacock streaming and live content inventory through the Yahoo DSP. The inventory is programmatic guaranteed, which helps in the upfront and scatter-buying processes. Peacock’s complete premium content library includes NBC Sports, NBCU Next-Day Prime, Sky News and the Universal Pictures film library, among other streaming content.

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More About Advertising

NOVEMBER 16, 2021

The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; and by seeking a settled position, aims to reduce (typically un-budgeted!) time and costs on.

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InMobi

NOVEMBER 17, 2021

The analysts at eMarketer recently released a new report on the growing retail media space, which you can access here. Here’s a sneak preview of what eMarketer covered. 1) How Big is Retail Media in the United States? Over the past year advertisers have increased their spending on retail media by nearly 50% year over year. eMarketer predicts that in 2021 e-commerce channel advertising spending, also known as retail media, will reach around $24 billion.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data. Mediaocean, the mission-critical platform for omnichannel advertising, has announced that I-COM Global has recognized it as a winner in the Identity Solution Category for the global data community's Data Creativity Awards.

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Martech

NOVEMBER 18, 2021

MarTech returns virtually on March 29-30 focusing on the customer journey of a lifetime. As you know, customers continue to change. B2B buyers are reluctant to fill out forms and spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need. Customers who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than people you want to have an ongoing relationship with.

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NOVEMBER 15, 2021

VCCP’s “Domin-oh-hoo-hoo” campaign for Dominos Pizza takes a festive turn with a full choir to launch its Christmas menu. Apparently the original campaign reached 95 per cent of the UK population, and there’s clearly plenty more mileage to be had out of the idea if this ad is anything to go by. This time, there’s. The post Dominos goes full festive yodel for Christmas pizza launch first appeared on More About Advertising.

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InMobi

NOVEMBER 17, 2021

With nearly 50 million downloads on the Google Play Store and upwards of 500,000 downloads on the Apple Store as of September 2021, High Heels! remains a noticeable success for Zynga, who acquired the hypercasual game developer and publisher originally behind the free-to-play mobile app back in 2020. With more people spending more time on their phone in the past two years, many apps, in general, have seen an increase in usage.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.