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As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we’re looking for new tools to manage our anxiety and become more resilient. The metaverse is emerging as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political unrest and environmental decline. As future generations become more immersed in this world, the lines between IRL and virtual will become increasingly blurred.
Faith Popcorn, the “Original Futurist,” and Cathy Hackl, the host of Adweek’s Metaverse Marketing podcast, took the stage on day five of Brandweek with host Tiana Holt to discuss the magic of the Metaverse and their expertise in this evolving space that can no longer be ignored.
The future is now
The metaverse paves new pathways for how people will engage with one another.
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