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The HP Omen, a premium gaming laptop with “tempest cooling” technology, is so high-powered it needs its own designer air. And maybe consumers could use some extra nitrogen and oxygen, too.
That’s the premise, anyway, of a quirky campaign from Wieden+Kennedy Portland that gives away free cans of air and drops a short film made to look like an old-school instructional video.
“Air—one of the most important substances we need to survive whether it’s in life itself or the world of gaming.
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