Sat.Sep 17, 2022 - Fri.Sep 23, 2022

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Looking for a New CMO? Look No Further Than Your Social Media Manager

Adweek

There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48 billion people use it--that's more than half.

Media 294
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Fintech Is Banking On Influencers For Brand Building

AdExchanger

It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too. One recent example is Kasasa, a fintech company that launched in 2003 and partners with local credit unions and community banks to offer discounts and attract people looking to open or. Continue reading » The post Fintech Is Banking On Influencers For Brand Building appeared first on AdExchanger.

Fashion 142
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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

Marketing 143
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Be Metallica, Not The Eagles …

Rob Campbell

I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone. Now there’s two ways you can do that … Literally offer something for everyone or be so bland that you don’t alienate anyone.

Audience 126
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Meta Sued for Tracking Users, Flouting Apple’s Privacy Rules

Adweek

Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple's 2021 App Tracking Transparency (ATT) system, allowing it to track users' activity and collect their personal data. Top line Two Facebook account holders have accused the company of skirting Apple's privacy rules and snooping on users, according.

Media 273
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As The Open Web Becomes More Real, Will Google Be The First To Fall?

AdExchanger

Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat. Following an alleged proposal to section off its ad tech business (Google Ad Manager, DV360, AdSense and.

Ad Tech 139

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Samsung bridges metaverse and real life experiences for Climate Week NYC

Martech

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.

Fashion 117
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Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October. The former broadcast chief will oversee advertising sales, the company's ad platform business and content for Roku's owned-and-operated channels, including The.

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For TV, GRPs Are Out, And Impressions Are In

AdExchanger

As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV). Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. And this trend will only continue.

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How an empowered creator economy is challenging marketers

Marketing Dive

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

Marketing 107
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The secret to building a useful martech stack

Martech

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital.

MarTech 116
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Powerful PSA Urges Americans to March on the Capitol to Ban Assault Weapons

Adweek

[Sensitive content: This article discusses gun violence] There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you're satisfied with that state of affairs, a new public service announcement has a message for you. By all means, stay silent. The 90-second ad--which.

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Why Meta Is Investing Big In Business Messaging

AdExchanger

An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg highlighted as a priority during Meta’s Q2 earnings call in.

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YouTube Opts for 45 Percent Revenue Share on Shorts Ads

VideoWeek

YouTube today announced new details around its gradual introduction of advertising on Shorts, announcing a revenue share model whereby creators will be given 45 percent of revenues generated by ads on Shorts. YouTube will hope that ramping up creators’ ability to monetise their content on Shorts will help draw talent onto its own short-form video platform, and prevent migration away to TikTok and other rival products.

Video Ads 105
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Funnels SEO to Launch Search Engine Optimization Course on Optimizing ClickFunnels 2.0

Martech Series

Sister company to national search engine optimization agency eager to optimize ClickFunnels 2.0 for new funnel SEO abilities. What used to take weeks or even months to build a strong sales pages now takes just hours using ClickFunnels. Using a technique known as funnel hacking, ClickFunnels software help entrepreneurs often create, launch, and profit from high-converting sales funnels in less than a day.

SEO 105
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Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare

Adweek

Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman? For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who's also a doctor. ThermaCare, working with creative agency TRG, has.

Agency 256
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Striking The Balance Between Privacy And Performance

AdExchanger

Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can say the same about the cookieless and future-proofing discussions currently taking place. Marketers have relied on cookies.

Cookies 121
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How to make the time to solve marketing problems

Martech

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.

Marketing 106
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Little Caesars opens Instagram gallery selling pepperoni-themed art

Marketing Dive

A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.

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Building Community and Connection in the Metaverse

Adweek

Verizon was a player in the metaverse before it even had a name--experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized. Why? Because it's a boundary-busting, inclusive-first space to bring people together, enable community, and allow for creativity and exploration. Verizon's chief creative officer Andrew McKechnie joined.

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Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku

AdExchanger

Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive. The Walmart ad business has had bursts of new partners since it settled on The Trade Desk. Continue reading » The post Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku appeared first on AdExchanger.

Retail 118
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Preparing people for Customer Journey Orchestration: Getting started on CJO

Martech

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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DMEXCO is Back: Here’s Everything You Need to Know

Exchange Wire

DMEXCO is back. After a three-year hiatus, one of the most anticipated events in the European ad tech calendar is returning. How will DMEXCO have changed and adapted after the Covid-enforced break? And what do you need to know before [.]. The post DMEXCO is Back: Here’s Everything You Need to Know appeared first on ExchangeWire.com.

Ad Tech 98
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Patagonia Climbs Into Lead for Purpose-driven Companies to Follow

Adweek

Sports metaphors are often the stuff of narrative clich?s, but in the wake of Patagonia founder Yvon Chouinard's announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt. Patagonia is most definitely climbing into the lead, not just for other purpose-driven companies but also for.

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What Does “Premium” Mean, Anyway?

AdExchanger

The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the. Continue reading » The post What Does “Premium” Mean, Anyway?

Audience 114
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Webinar: If the customer is always right, your tech should be too

Martech

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.

MarTech 115
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Best Ad Exchanges for Publishers (Top 10)

AdPushup

Wondering what is an ad exchange? Or confused which ad exchange to try? We got you covered! Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are. In this [.].

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The Classic Cool Water Ads Are Reborn in a New Campaign by Original Agency, Select World

Adweek

Davidoff's 1988 Cool Water fragrance for men first became ubiquitous thanks in part to its sensual advertising. Through later celebrity cameos like Josh Holloway and the late Paul Walker, the Cool Water name also became engrained with pop culture and modern masculinity. Select World, the same agency responsible for the brand's original launch campaign, is.

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For CNET’s EVP Of Data, Protecting Privacy Is More Important Than Monetization

AdExchanger

An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. First-party data will be indispensable in a world without third-party-cookies.

Cookies 119
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At Dreamforce, a new data platform and enhancements to Slack

Martech

After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.

MarTech 105
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.