Sat.Sep 17, 2022 - Fri.Sep 23, 2022

Miami: Web3’s Home Base

Adweek

In the same way that Silicon Valley became the place to be for tech, Miami has quickly become a hub for venture capitalists and Web3. From allowing citizens to pay city taxes via cryptocurrency to proposals for paychecks to be received in Bitcoin--the city is at the cutting edge of this revolution.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be?

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Trending Sources

Fintech Is Banking On Influencers For Brand Building

AdExchanger

It makes sense that brands in sexy verticals like fashion and hair care turn to social media influencers. But banking brands hire influencers, too.

E-commerce apps lose pandemic luster

Marketing Dive

New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears

Looking for a New CMO? Look No Further Than Your Social Media Manager

Adweek

There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48

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4 Types of SEO Analysis & How to Do Them (Step-by-Step)

Single Grain

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis?

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As The Open Web Becomes More Real, Will Google Be The First To Fall?

AdExchanger

Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Créput, CEO of Equativ. Google’s latest legislative dodge has fallen flat.

More Trending

Building Community and Connection in the Metaverse

Adweek

Verizon was a player in the metaverse before it even had a name--experimenting with customer experiences before rules or measurement were formulated, or the space was even fully realized.

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How an empowered creator economy is challenging marketers

Marketing Dive

Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop

For TV, GRPs Are Out, And Impressions Are In

AdExchanger

As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV).

YouTube Opts for 45 Percent Revenue Share on Shorts Ads

VideoWeek

YouTube today announced new details around its gradual introduction of advertising on Shorts, announcing a revenue share model whereby creators will be given 45 percent of revenues generated by ads on Shorts.

The Limitless Metaverse: Not Just a Moment, but a Movement

Adweek

As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we're looking for new tools to manage our anxiety and become more resilient.

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Tripadvisor pushes beyond banner ads with data-driven content studio

Marketing Dive

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers

Banner 100

Striking The Balance Between Privacy And Performance

AdExchanger

Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance.

How Do I Fix Low-Click Search Terms on Amazon PPC?

Ad Badger

Low clicks on your search terms are the bane of your existence as an Amazon PPC advertiser. Ideally, you’d want. Read More How Do I Fix Low-Click Search Terms on Amazon PPC? The post How Do I Fix Low-Click Search Terms on Amazon PPC? appeared first on Ad Badger.

Meta Sued for Tracking Users, Flouting Apple’s Privacy Rules

Adweek

Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple's 2021 App Tracking Transparency (ATT) system, allowing it to track users' activity and collect their personal data.

Media 236

Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration

Marketing Dive

The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation

Why Meta Is Investing Big In Business Messaging

AdExchanger

An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape.

Fox Entertainment CEO Charlie Collier Exits for Roku

Adweek

Fox Entertainment CEO Charlie Collier is pivoting to streaming. On Thursday, Collier announced he's exiting Fox Corp. in favor of Roku, taking on the role of president of Roku Media, effective in late October.

Drizly offers another round of ad solutions for brands

Marketing Dive

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients

For CNET’s EVP Of Data, Protecting Privacy Is More Important Than Monetization

AdExchanger

An interview withKarthic BalaEVP of Data, Product and Technology“The Sell Sider” is a column written by the sell side of the digital media community.

Best Consent Management Platforms for 2022

Playwire

The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. In 2016, you had Europe's General Data Protection Regulation (GDPR). Two years later, you had the ?? California Consumer Privacy Act (CCPA).

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Patagonia Climbs Into Lead for Purpose-driven Companies to Follow

Adweek

Sports metaphors are often the stuff of narrative clich?s, s, but in the wake of Patagonia founder Yvon Chouinard's announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt.

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YouTube brings revenue-sharing to Shorts as battle for creator talent intensifies

Marketing Dive

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok

Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku

AdExchanger

Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive.

New Trends in Food and Beverage Advertising

Basis

Being a food and beverage brand is a bit of a blessing and a curse. The blessing? Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish. Food and beverage retail sales will reach an estimated $1.23 trillion in 2022, and that figure is expected to grow to $1.37

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HP Omen Gives Away Free Cans of Air to Tout Its New Gaming Laptop

Adweek

The HP Omen, a premium gaming laptop with "tempest cooling" technology, is so high-powered it needs its own designer air. And maybe consumers could use some extra nitrogen and oxygen, too.

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Dunkin’ promotes architect behind next-gen push to CMO

Marketing Dive

Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests &rdquo

Is CTV Ad Buying Heading To Open Exchanges?

AdExchanger

Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints on every opportunity, said Philip Inghelbrecht, CEO of Tatari.

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The beef tax

Seth Godin

We’re all paying it, every day. In the US, taxpayers subsidize the cattle industry with billions of dollars of tax money each year. Most of that goes to pay for feed crops, but there is also a huge allocation of public land for the grazing of cows. About half the land in the entire country is just for cattle. In addition, a significant portion of the climate problem is directly caused by the effects of bovine respiration as well as the clear-cutting of forests for grazing worldwide.

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Alo Yoga’s Web3 Mission: Wellness, Inclusivity and Safe Spaces

Adweek

According to a 2021 report by ArtTactic, only 20% of NFT users and creators are women, less than 16% of all NFT artists are female and NFTs with female-presenting avatars have been valued lower than male-presenting avatars.

ESPN launches creator network to attract Gen Z

Marketing Dive

While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses

Comic: The New Netflix And Chill

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The New Netflix And Chill appeared first on AdExchanger. Comic Strip CTV Advertising Netflix ads Netflix AVOD

Snapchat’s limitations are finally catching up — and marketers are noticing

Digiday

Snapchat has a lot of work to do if it wants to win back advertisers. Its top ad sales execs have left at a time when media dollars are leaking from the platform. The direction of its ad sales team is at crossroads in the wake of a company-wide restructure.

Twitter Corrects Bug That Impacted Voluntary Password Resets on Android, iOS

Adweek

Some Twitter users on Android and iOS who voluntarily reset their passwords may not have been logged out if they were logged into the social network on multiple devices.

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Retail media makes up 11% of global ad spend, GroupM says

Marketing Dive

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027