Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
LinkedIn kicked off a third-party certification initiative last week with partners IBM, Meta, Microsoft and Oracle to enable its members to build their skills from those credible companies and showcase their accomplishments on their profiles. In turn, these partners can tap the professional network’s 850 million-plus members and extend the audience for their offerings.
The initiatives build on LinkedIn’s acquisition in June of EduBrite, a platform that helps companies create and host professional certifications and assessments, as well as its move in May to enable members to associate the skills listed on their profile to their education, jobs or certifications they’ve earned.
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