Adweek
JULY 15, 2022
Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu. The restaurant chain has begun a campaign titled "Meat Option," which will see Burger King staff ask all customers whether they.
Martech Series
JULY 15, 2022
MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. MetaTope, the Web3 infrastructure company building the connection between all isolated metaverses, today announced the company’s partnership with Moxy.io, the middleware layer powering the next generation of video games, to build the infrastructure for games and content creators to
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AdExchanger
JULY 14, 2022
Just three months after Netflix surprised the world with the news that it plans to launch an ad-supported tier, the streaming leader has settled on its third-party vendor of choice: Microsoft. But why Microsoft? Netflix’s choice might seem strange because, although Microsoft Advertising (by one name or another, formerly all grouped under the Bing brand).
Martech
JULY 14, 2022
Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $6 billion the first day, and $5.9 billion the second day. This comes against the background of a three-month slowdown in online inflation, also reported by Adobe.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 15, 2022
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call.
Marketing Dive
JULY 12, 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
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VideoWeek
JULY 12, 2022
Anyone strolling through Cannes this year may have noticed a billboard for Ad Net Zero – not a movie poster left over from the Film Festival (although ‘All For None’ would make a great Suicide Squad tagline) but a statement of intent by the festival to place sustainability at the top of the agenda. It was during the Cannes Lions that Ad Net Zero announced its international roll-out, extending its reach to US and EU markets.
Adweek
JULY 14, 2022
Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different--at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members.
AdExchanger
JULY 12, 2022
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday that will allow advertisers to activate against Disney’s first-party data programmatically via its clean room data product using Unified. Continue reading » The post Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability appeared first on AdExchanger.
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Marketing Dive
JULY 13, 2022
It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.
Adweek
JULY 14, 2022
Phrases like "psychiatrip" and "supply pain" probably didn't make it into Bill Bernbach's vocabulary. But these terms--which refer to the influx of psychedelic therapy and economic frustration--are examples of the coined vernacular that lives at the core of Day One Agency's culture reports, also known as its Predictionary. "Projects like the Predictionary help us to.
Martech Series
JULY 14, 2022
More companies realizing efficiencies and cutting costs using Veryfi technology. Veryfi , using artificial intelligence (AI) technology to transform documents into structured data in just seconds, has announced continued strong business momentum and growth in the second quarter. As economic concerns increase, many companies begin to reduce their staff to control costs; 88 percent of job loss in routine occupations occurs within 12 months of a recession.
AdExchanger
JULY 15, 2022
It would be nice if we never had to hear the word “uncertainty” ever again … but too bad, because Q2 happened, and it wasn’t pretty for ad tech. The public ad tech and mar tech stocks tracked by LUMA Partners, which released its Q2 market report last week, fell more than 30% across the. Continue reading » The post LUMA: Ad Tech Had A Bad Q2, But There Were A Few Bright Spots appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 11, 2022
Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. “And if you think about why this fails, it’s because most of what we push, and when we push it, has no real relevance to the consumers.”.
Adweek
JULY 15, 2022
Several studies suggest that the biggest reason people leave jobs is not because of pay, but rather toxic work environments and lack of benefits. Expecting employees to work beyond burnout with little reward has led many to quit jobs to embrace their side hustles or find positions elsewhere. The need for a comprehensive benefits package.
Martech Series
JULY 14, 2022
Executives provide profound development and further evangelism to RightData’s high-growth business. RightData, the high-growth startup known for modern data integration and trusted data quality and observability, added two industry leaders to its executive team. These data veterans aim to provide excellence in software development and evangelize its thought-leading position for data infrastructure software.
AdExchanger
JULY 13, 2022
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Ruby Resendez, director of digital solutions at Stirista. Today’s CTV landscape offers marketers a new frontier for tapping into more personalized targeting and reach than traditional linear TV ads.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 12, 2022
Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the absolute highest priority of any business. Far too often, however, it’s disregarded and completely overlooked. When marketing fails. Given that marketing organizations have notoriously limited resources, both restrictive budgets and small teams, there is no room for failure.
Adweek
JULY 15, 2022
As the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of.
Martech Series
JULY 15, 2022
The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . StoryFile has been shortlisted in the 2022 SaaS Awards program as Best Newcomer in the Innovation class and Best Product for Non-Profits and Education in the Learning & Corporate Social Responsibility class.
AdExchanger
JULY 10, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. It’s unclear which products Google would transfer – although. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI.
Adweek
JULY 12, 2022
Like an owl hunting at night for its prey, Hootsuite is looking to pounce on an often forgotten category: social media management for businesses. To take the next step on its marketing journey, Hootsuite has rebranded with a refreshed logo and created a 30-second spot to reveal the update. "We have 200 million businesses using.
TechCrunch Ads
JULY 15, 2022
Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Perhaps it was only a matter of time, then, before entrepreneurs saw an opportunity to leverage such systems to write marketing copy.
AdExchanger
JULY 14, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Room For More? appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JULY 14, 2022
Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts.
Adweek
JULY 15, 2022
After buying Twitter for $44 billion earlier this year, world's richest man Elon Musk seems to have cold feet and is using the issue of bots on the platform as a convenient excuse to exit the deal. Musk is citing material breach as the reason he should be released from the deal. He's saying there.
Marketing Dive
JULY 14, 2022
"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.
AdExchanger
JULY 13, 2022
Unity will merge with ironSource in an all-stock transaction that values the latter at $4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the investor call announcing the merger on Wednesday morning, you’ll get 21 hits. “Synergy” is a buzzword, but it describes the rationale behind. Continue reading » The post Unity Is Set To Acquire IronSource For $4.4 Billion appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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