Martech
SEPTEMBER 16, 2021
The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI).
More About Advertising
SEPTEMBER 16, 2021
Closing date for the Epica Awards is drawing near (in what looks likely to be a highly crowded awards season) and Epica is plugging its point of difference, the awards are judged by (supposedly impartial) journalists (not us BTW.) Amsterdam agency Cloudfactory has produced some films highlighting the (supposed again) mendacity of other awards with. The post Epica calls out agency excuses in the awards game first appeared on More About Advertising.
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Advertising to Baby Boomers
SEPTEMBER 12, 2021
An excellent, down-to-earth interview with Dr. Ken Dychtwald from last year: 24 September 2020 Growing Bolder & Ken Dychtwald He recently penned a piece for AARP Bulletin : Ageism Is Alive and Well in Advertising Consumers 50+ perceive a marketing bias against them This is a worthy topic, as is ageism in general. Dr. Dychtwald has been someone I’ve admired for years.
AdPulp
SEPTEMBER 15, 2021
“Data is an expense – knowledge is a bargain. Collect only data that can become information, which, in turn, can become knowledge. Only knowledge can build on success and minimize failure. A company is no better than what it knows.” —Lester Wunderman, from his book Being Direct Lester Wunderman was born in Bronx, New York […]. The post Lester Wunderman, Ad Legend appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
SEPTEMBER 14, 2021
In what is believed to be the most expensive acquisition of a private boot-strapped company, Intuit has confirmed that it will acquire Mailchimp for $12 billion. It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Like those solutions, Mailchimp’s offering is primarily targeted at small and mid-sized businesses.
More About Advertising
SEPTEMBER 17, 2021
Apple is relying on the improved camera on the iPhone 13 to persuade us all to update our devices, and has brought in Kathryn Bigelow, the first woman to win a best director Oscar, to demonstrate its capabilities with a romp through lots of different film genres. Very different in style and message, but similar. The post Apple puts 'Hollywood in your pocket' for new iPhone 13 first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 16, 2021
AmericanTrucks is a premium sponsor of Adpulp.com. Pickup trucks account for 20.57 percent of all vehicles in operation, according to an analysis by Experian Automotive. Among domestic trucks brands, Ford reigns supreme. In 2020, Ford’s F-Series pickup remained America’s best-selling vehicle for the 39th straight year. It’s also been the industry’s top-selling truck for 44-consecutive […].
Martech
SEPTEMBER 14, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today’s the day. I’ll be kicking off the fall edition of MarTech today with an opening keynote on the data challenge.
More About Advertising
SEPTEMBER 13, 2021
ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent agencies, and the influencers themselves. ISBA members have driven the introduction of the code in order to prevent influencers taking payment from brands but not declaring their content as advertising. The aim is that it. The post Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance first appeared on More About
Smart-Hub
SEPTEMBER 17, 2021
We know that it can be a challenge when you have different kinds of demand and supply partners in your marketplace. Each of them may trade according to particular standards and protocols. For instance, most often partners trade within the same connection type – RTB to RTB or let’s say VAST to VAST. However, if your system also supports VAST to RTB, RTB to VAST, and VAST to all connections it gives your partners much more flexibility and media-trading convenience.
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All About Advertising Law
SEPTEMBER 17, 2021
Three weeks ago, we informed you that the Louisiana Public Service Commission (PSC) had declared a state of emergency in light of Hurricane Ida, which meant that callers could not place any “telephonic solicitations” into the state, regardless of whether the calls were with the recipients’ prior express written consent, pursuant to an established business relationship, or even simply for collection purposes.
Martech
SEPTEMBER 17, 2021
Good morning, Marketers, MarTech is still buzzing. Our conference has officially concluded, but everybody is still catching up on what they missed. For me, I still can’t wait to see what a brand like Michael Kors is doing to navigate a cookieless future. There is also Ray Valencia, Director of Digital Customer Experience at Cinemark, talking about strategies in the pandemic-present.
More About Advertising
SEPTEMBER 15, 2021
Google has teamed up with Marcus Rashford, the “voice of change,” to make the valid point that by asking questions and developing understanding, we can become closer as individuals and as a society. As well as the ad, there is plenty of social media activity based around allyship, with Radio 1 DJs Nick Grimshaw and. The post Marcus Rashford and Google join forces to demonstrate the power of questions in Uncommon’s new ad first appeared on More About Advertising.
AdPulp
SEPTEMBER 17, 2021
Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]. The post Lexus and AMC Theaters Boosted by Celebrity Endorsements appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
SEPTEMBER 16, 2021
Coming soon: A curated environment for advertisers powered by high quality, contextually relevant supply and audiences to test and scale their mobile marketing strategies. During the pandemic, people spent more time spent indoors and more time on their phones. For example, last year saw casual gaming app downloads increase by 45%. For brands and agencies looking to run more advertising on mobile apps, it can be hard to identify where they can engage their best audiences.
Martech
SEPTEMBER 13, 2021
This week’s Marketoon examines the classic metric, share of voice. Fishburne’s take: Share of voice (SOV) became a marketing staple decades ago. In theory, share of voice is a simple way to compare a brand’s media spending against the total media spending of the category. The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market.
More About Advertising
SEPTEMBER 15, 2021
Levelling up seems to be on many people’s minds as the rich get richer (and the rest of us don’t) even although the world, as some believe, is going to hell in a handcart thanks to climate change, Covid and Mark Zuckerberg (not everyone believes this.) Concern Worldwide is a long-established Irish NGO which seeks. The post Concern Worldwide harnesses fake news to curb poverty first appeared on More About Advertising.
EGC Group
SEPTEMBER 16, 2021
Imagine a world where ads seen on television (better known as commercials) were not considered a nuisance. And what about ads that are presented and in sync with products and services that a particular TV audience would be interested in? (In short, ads a customer want s to see?) Connected television (or CTV) advertising may turn these possibilities into realities.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
SEPTEMBER 14, 2021
This article first appeared on The Drum Like several other businesses, quick-service restaurants (QSRs) have been adversely affected by global lockdowns in the face of the Covid-19 pandemic. While much of the population stayed at home, once-bustling restaurants and cafés quickly emptied. A few QSR chains were able to buck this trend, however, as demand in takeout and delivery increased, forcing these brands to undergo a long-awaited digital transformation.
Martech
SEPTEMBER 13, 2021
You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. “Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years.
More About Advertising
SEPTEMBER 14, 2021
Our screens are awash with what my friend Jerry Judge terms “running footage,” usually for electric cars but here’s a new one – a classic motorbike “reborn.” It’s another debut from New Commercial Arts whose raft of new business is now seeing the light of day. This is a global campaign but focussed primarily on.
Smarty Ads
SEPTEMBER 15, 2021
The Internet is getting more and more competitive today. Every minute 500 hours of content is uploaded on YouTube, 695,000 stories are added on Instagram and 70 million messages are being received. Every business has to somehow withstand this competition to attract users to their websites. One of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
SEPTEMBER 15, 2021
This is a guest post brought to you by InMobi in collaboration with MoEngage In 2020, over 40 million people in six countries across Southeast Asia - Indonesia, Singapore, Malaysia, the Philippines, Thailand, and Vietnam, came online for the first time. This trend led to Southeast Asia becoming one of the world’s fastest-growing internet markets containing, arguably, the largest number of digitally engaged users.
Martech
SEPTEMBER 14, 2021
Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information at the right time to nurture new and growing customers. This shift in behavior requires a makeover or, at minimum, the next revolution of strategy.
More About Advertising
SEPTEMBER 16, 2021
We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to everyone’s taste it seems – YouTubers seem oddly divided – but it has everything: a. The post MAA Ad of the Week: adam&eveDDB for Playstation first appeared on More About Advertising.
Admixer
SEPTEMBER 15, 2021
Media buying seems like a term that has been around for ages. Yet, its meaning went through a significant transformation over the last decade, and its definition varies significantly across the industry. The post Media Buying: An Industry Guide appeared first on Admixer.Blog.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
SEPTEMBER 15, 2021
The Turkish gaming market – so hot right now, especially in mobile. Just consider the latest headline-grabbing deals in the mobile game industry over the past few years: Rovio acquired Ruby Games for $10 million in August 2021. Dream Games closed a $155 million Series B funding round in 2021 that valued the company at more than $1 billion. Zynga bought Rollic Games for $168 million.
Martech
SEPTEMBER 13, 2021
TransUnion has agreed to acquire identity resolution company Neustar for $3.1 billion. Neustar’s OneID resolution platform will expand the capabilities of TransUnion’s identity solutions, especially in the adtech space. Over the course of the last two to three year, TransUnion has been focused on assembling a portfolio of solutions to serve digital marketers.
More About Advertising
SEPTEMBER 16, 2021
“Because you’re worth it” has been sustaining the mighty L’Oreal empire since 1971 (and making a sizeable contribution to the bank balances of various Hollywood stars.) These days even cosmetic brands are moving away from glitz and glamour (Dove probably started it) and L’Oreal has been running ‘Lessons of Worth’ from McCann Paris with the.
Lemonads
SEPTEMBER 14, 2021
Apple has been making a huge splash in adtech in the last few months, and it’s not done yet. In addition to introducing its app transparency tracking framework back in April, the technology giant has announced even more changes in its next iOS release at its World Wide Development Conference (WWDC). And, needless to say, these updates will have a huge impact on advertisers, publishers, as well as all other stakeholders in the affiliate industry.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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