Expanding Your Community by Tapping Into Web3 to Innovate and Inspire

The future of brand building is community-led

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Today’s companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful.

Ty Haney, founder of Try Your Best, and Michael Le, Web3 educator, content creator and co-founder of Joystick, joined Adweek’s Colin Daniels at Brandweek to share their journeys in the creation of the next-gen web landscape.

Keeping community at the forefront

Both of the panelists are early Web3 adopters who saw the unique opportunities of the metaverse and jumped on board to create companies that help others see and experience the value.

“The majority of the world loves to play games,” Le said.

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