Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
According to a 2021 report by ArtTactic, only 20% of NFT users and creators are women, less than 16% of all NFT artists are female and NFTs with female-presenting avatars have been valued lower than male-presenting avatars. As the Metaverse continues to blossom, brands, particularly in the fashion and beauty spaces, realize what they create today can positively impact the standards of the future.
Alo Yoga vice president and head of marketing Angélic Vendette sat down with Adweek’s Emmy Liederman during Brandweek for a conversation on how they’re addressing some of these issues and bringing greater representation of different communities to Web3 with innovative projects true to brand identity.
The foray into Web3
With the rise of athleisure, some may say the space has become saturated.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in