Adweek
JULY 18, 2022
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the.
The Ad Tech Blog
JULY 22, 2022
Your estimate is wrong. A recurrent topic in my 1x1s is how to estimate correctly. Why is this such a hard question to answer? Because it is attached to another, even more unpleasant, question: “ why is this taking so long? “ An estimate have the power to change a requirement’s scope. Once you get a number from an engineer and realize the cost is above your expectation, creativity kicks in.
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AdExchanger
JULY 20, 2022
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan.
Martech Series
JULY 22, 2022
Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol Franczek – a longtime senior marketer with executive marketing leadership roles across hospital & healthcare, beauty, food, household products, retail, and e-commerce markets — will now deliver strategies and expertise as a member of Chief Outsiders – one of America’s top fractional executive firms.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 16, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix's 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv -- Netflix (@netflix) July 13, 2022 A new 3D.
The Ad Tech Blog
JULY 19, 2022
Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?” It is unlikely that Google Analytics and Mixpanel -or any other tracking tool- will report the same values.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
JULY 18, 2022
Gaming is freedom. It lets users explore an infinite virtual world within a restrictive space, enter or exit it anytime and build global communities. That is the irresistible thrill of web 2.0 that brought gaming enthusiasts on the same platform. Now imagine the next level wherein gamers can ‘literally’ move into the virtual realm, seek immersive experience, and make money.
Adweek
JULY 22, 2022
Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast. However, this weekend marks Comic-Con's return to live.
The Ad Tech Blog
JULY 20, 2022
Why should I care about Metaverse? It was time for me to enter the Metaverse, so I recently bought an Oculus Quest 2. While it is remarkably cheap and amazing, it gets very uncomfortable to use, especially if you wear glasses. I don’t think people will get used to these “nose TVs.” I 100% believe they will not be up for surgery to implant a chip in their brains, either.
AdExchanger
JULY 21, 2022
Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also. Continue reading » The post This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes appeared first on AdExchanger.
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VideoWeek
JULY 21, 2022
Media measurement has arguably never faced more upheaval than it is facing right now. The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. And even TV measurement, which has operated for decades largely using the same basic principles, is undergoing a rework as it adapts to the streaming age.
Adweek
JULY 19, 2022
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the Reels tab and Stories, making it easier for brands to be discovered by Instagrammers. In order to be eligible for boosting, Reels must be shorter than 60 seconds and be filmed in a 9:16 aspect.
The Ad Tech Blog
JULY 17, 2022
We are small. We don’t need an SDLC. Most beginner founders I’ve met had the fantasy of a two steps SDLC process: 1) I have an idea, 2) code my idea. Then the idea becomes a moving target. The programmer either loses her mind or codes whatever she feels like. The SDLC (Software Development Life Cycle) is a process to help with this problem. .
Martech
JULY 20, 2022
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 22, 2022
Jackie GuariniCMOJackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0. Although. Continue reading » The post Getting Into The Weeds With Jackie Guarini, The New CMO Of Mike Tyson’s Cannabis Startup appeared first on AdExchanger.
Adweek
JULY 18, 2022
In a stunt that sounds like it's straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they're able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally "broken".
Martech Series
JULY 18, 2022
New publication covers modernizing the insights function with steps for better technology adoption and implementation, proving value and eliminating traditional process fragmentation. Infotools, a global leader in market research analysis solutions, has released a new paper ‘Transforming your insights function.’ The publication provides an in-depth look at the state of the industry and provides a path forward for brands and organizations looking to modernize their approach and maximi
Exchange Wire
JULY 19, 2022
Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [.]. The post DOOH: advertising’s big opportunity? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 18, 2022
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday. That’s the highest peak since the MMA, which represents more than 800 marketers, mar tech companies.
Adweek
JULY 18, 2022
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when you aren't afforded the luxury of signing off at the end of the day? It's the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game.
VideoWeek
JULY 19, 2022
YouTube has today announced a new partnership with ecommerce company Shopify to launch YouTube Shopping. YouTube Shopping will allow all merchants who are signed up with Shopify to sell their products on YouTube through live streams, videos, and a store tab. Shopify essentially allows merchants to create a storefront which can then be run as a standalone site, and can also be embedded into partnered platforms – with these integrations generally tailored to each platform in terms of how pro
Chief Martech
JULY 17, 2022
My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO (23%), email marketing (22%), and work/project management (19%) apps were the most frequently replaced.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 17, 2022
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV because it’s a less interactive, lean-back experience. But CTV is a lot more like digital than many marketers think, said Jason Fairchild, CEO of TV performance marketing platform tvScientific. “CTV is like digital in that you don’t have to guess at what works – you know.”.
Adweek
JULY 19, 2022
In its 105th year of operation, Grey Group continues the transformation of its C-Suite, naming Laura Maness the agency's global CEO. Maness joins from Havas, where she led the agency as the New York CEO, and previously held U.S. chief growth officer and managing director of Chicago roles at the agency. She becomes just the.
Marketing Dive
JULY 19, 2022
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
Martech
JULY 22, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JULY 21, 2022
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta. Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web.
Adweek
JULY 18, 2022
Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018. The announcement comes as OMD is upping its commitment to media measurement, having just.
Marketing Dive
JULY 21, 2022
Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.
Martech
JULY 22, 2022
Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 minutes and defying predictions that usage would decline as nations emerged from lockdown. These are just some reasons that it’s hardly surprising that competitor platforms are looking for ways to replicate TikTok’s success.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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