Adweek
DECEMBER 14, 2022
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities," a Verizon spokesperson.
AdExchanger
DECEMBER 13, 2022
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to. The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.
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Marketing Dive
DECEMBER 12, 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
Digital Turbine
DECEMBER 15, 2022
Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Over the next few weeks, we’ll dig deeper into some of these habits. We’ve all gotten picky about the apps we install. With already crowded home screens, people aren’t as keen to try new apps the way they used to.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 13, 2022
Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Snap Inc. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. Snap Inc. said it determined its year-end trends.
AdExchanger
DECEMBER 11, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their. The post Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
DECEMBER 12, 2022
The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s shopping mall in Copenhagen. Created by Armstrong Film and the TV2 creative department with media.
Adweek
DECEMBER 11, 2022
Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories. To make the.
AdExchanger
DECEMBER 16, 2022
The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and. The post LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman appeared first on AdExchanger.
Marketing Dive
DECEMBER 13, 2022
A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
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VideoWeek
DECEMBER 12, 2022
Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis.
Adweek
DECEMBER 14, 2022
NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation.
AdExchanger
DECEMBER 14, 2022
UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be. The post LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’ appeared first on AdExchanger.
Marketing Dive
DECEMBER 15, 2022
Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Rob Campbell
DECEMBER 15, 2022
So this is it, the last post of 2022. Again, I want to say a big thank you to everyone and anyone who has read or commented on my ranting rubbish. I have to say, I miss the comments. I know it was my choice to stop them, but I do miss them – so maybe I’ll have to bring them back, even though I’ve become waaaaaaay more productive since they’ve been turned off as I don’t have to spend vast amounts of my time checking what insults have been written to me and about me, hahaha.
Adweek
DECEMBER 11, 2022
In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. "It's just about survival, right?" Franke Rodriguez, Anomaly's New York CEO, posited. But Anomaly's leaders aren't worried about that. Last year, the creative agency declined 60% of new business opportunities. It's.
AdExchanger
DECEMBER 12, 2022
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which. The post In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented appeared first on AdExchanger.
Martech
DECEMBER 13, 2022
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid. But first, what does a bad stack look like? “Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. ”You don’t h
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
DECEMBER 12, 2022
Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.
Adweek
DECEMBER 15, 2022
Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose.
AdExchanger
DECEMBER 13, 2022
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy predicted to grow to $156 billion by 2023, why the. The post Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back? appeared first on AdExchanger.
Martech
DECEMBER 12, 2022
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
MNTN
DECEMBER 16, 2022
We are only two weeks away from the new year, making this the perfect time for agencies to nail down their future campaign strategies. And one channel in particular is getting a lot of buzz: Connected TV. In a survey of media agency professionals to learn more about how their strategies and perceptions of CTV are evolving in 2023, Pixability found that agencies overwhelmingly are looking to invest more heavily in CTV platforms.
Adweek
DECEMBER 11, 2022
This week's edition of Marketing Morsels is stuffed with delightful--and holiday-themes--samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment! Morsel #1: BMO's shoppable ornament supports women-owned businesses As an extension of its 2021 #WrapTheGood campaign, which featured shoppable wrapping paper, banker BMO and FCB Canada have developed a holiday.
AdExchanger
DECEMBER 16, 2022
In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.
Martech
DECEMBER 12, 2022
Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., automation) and the workforce (e.g., training opportunities and other ways to retain talent).
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
DECEMBER 15, 2022
In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [.]. The post Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals appeared first on ExchangeWire.com.
Adweek
DECEMBER 14, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was.
AdExchanger
DECEMBER 15, 2022
Right now, I’m shopping online for a very important purchase: I’m trying to find the right remedy for my allergies. Your best chance of getting my click isn’t serving me. The post For Better Results, Target What I Care About — Not Who I Am appeared first on AdExchanger.
Digital Turbine
DECEMBER 14, 2022
Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. Taking regionality into consideration can allow publishers to maximize in-app revenue, as each region has different nuances.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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