Meet Synth Hamster: the Unexpected Musical Star of Pringles’ Campaign

Rodent-sized gig posters teased an unusual ad for Pringles Multigrain chips

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From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet. 

A musical hamster is the unusual star of a new campaign from Pringles, which promotes its new Multigrain range with the tagline “Wonderfully different.” Created by agency Grey London, the ad draws an unexpected parallel between the brand’s Multigrain chips and a hamster that composes songs on a tiny keyboard. 

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