Why Martha Stewart Is Using Tito's to Clean Her Home This January

The brand teams up with the lifestyle guru to share the many creative ways you can use its vodka

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With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol.

As a way to provide a creative alternative for the use of Tito’s vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch “DIY January,” a campaign that demonstrates how you can still use Tito’s without drinking it and get some household tasks done in the new year.

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