Adweek
NOVEMBER 27, 2022
The waste created by fast fashion is so staggering in scope that it's nearly impossible to visualize. That's prompting innovative brands to chart a new path forward--one that diverts fashion waste from landfill, instead using it to create a more circular, sustainable system. Brands such as SuperCircle, For Days and Evrnu are developing new models.
Ad Rants
DECEMBER 1, 2022
This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems. AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others.
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AdExchanger
NOVEMBER 28, 2022
An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games. Continue reading » The post Inside Bidstack’s Plan To Build An SSP For In-Game Ads appeared first on AdExchanger.
Martech Series
NOVEMBER 28, 2022
The partnership will enable Zenlayer to tokenize excess bandwidth and offer it on demand through Syntropy’s blockchain-based Open Bandwidth Exchange (OBX). Syntropy, a Web3 network software company, partners with Zenlayer, a massively distributed edge cloud service provider, aiming to provide enhanced network capacity to global Web3 network users. Under the agreement, Zenlayer will bring its edge infrastructure to the Syntropy network through the Open Bandwidth Exchange (OBX), giving Syntropy’s
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 1, 2022
Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit's Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m.
Ad Rants
DECEMBER 1, 2022
YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels. Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech Series
DECEMBER 2, 2022
Since the pandemic, we have seen significant growth in artificial intelligence (AI) and machine learning (ML) and they will continue to stride along the path of disruption. AI and ML will be as significant as fire or electricity; in fact, maybe even more. We are already observing the potential of AI from the way it has been used to explore space, support cancer treatments, and tackle climate change.
Adweek
DECEMBER 1, 2022
Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Apple's campaign, titled "The Greatest," launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3.
Smart Insights
NOVEMBER 29, 2022
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to … The post How to define SMART marketing objectives appeared first on Smart Insights.
AdExchanger
DECEMBER 2, 2022
As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows. What is. Continue reading » The post Meet The MSPA, The IAB’S Answer To State Privacy Laws appeared first on AdExchanger.
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Martech
DECEMBER 1, 2022
Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.
Adweek
NOVEMBER 29, 2022
The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together. Le is known for making dance videos and trend-centric content with his family on platforms like TikTok. Now he's ready.
Marketing Dive
DECEMBER 1, 2022
The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.
AdExchanger
NOVEMBER 27, 2022
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys. The post AdExplainer: Data-Driven Linear Vs.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 2, 2022
When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. Think long and hard about what you’re getting into.
Adweek
NOVEMBER 27, 2022
Duck season? Rabbit season? For Warner Bros. Discovery's Looney Tunes, 2022 has been TikTok season. Looney Tunes set up shop on TikTok March 1, and the account soared past 1 million followers by July 28. The momentum continued through the third quarter, as the account @looneytunes picked up more than 868,000 new followers during the.
VideoWeek
NOVEMBER 30, 2022
Amazon’s cloud computing division Amazon Web Services (AWS) has unveiled an overhauled ad offering, AWS for Advertising and Marketing, which brings together new and existing features geared towards advertising from AWS and a number of major partners. One of the stars of this new initiative is AWS Clean Rooms which, as the name suggests, is a new clean room solution designed to allow multiple different companies in the digital advertiser space match up their datasets in a privacy-safe manne
AdExchanger
DECEMBER 1, 2022
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out its clean room for roughly a year, and just announced an integration with VideoAmp, which will bolster clean room measurement with VideoAmp’s TV viewership data.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
DECEMBER 1, 2022
After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.
Adweek
NOVEMBER 29, 2022
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to.
Martech
NOVEMBER 28, 2022
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.
AdExchanger
NOVEMBER 29, 2022
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. Signal loss and all that. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and. Continue reading » The post Why The Next Big Bet On Attribution May Be To … Spend Less On Attribution appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
NOVEMBER 29, 2022
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.
Adweek
DECEMBER 1, 2022
Social audio application Clubhouse has been beta-testing Houses--which it calls "a new way to host meaningful conversations"--and the beta will gradually begin rolling out to more users starting Thursday. Clubhouse said in a blog post Thursday that Houses let users create a group of community members, fans or friends through invites, and members of Houses.
Martech
NOVEMBER 28, 2022
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.
AdExchanger
NOVEMBER 29, 2022
Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an. Continue reading » The post With Geospatial Tech, Location Needs To Be A Moving Target appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
NOVEMBER 29, 2022
Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. However, haven’t you yet upgraded your GTM team with WebOps? If your answer is no, then you are missing out on a lot.
Adweek
DECEMBER 1, 2022
Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an.
Martech
NOVEMBER 29, 2022
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it. The metaverse was defined in the survey of 223 marketers as “virtual, internet-based experiences that bridge offline and online worlds, where people can cu
AdExchanger
DECEMBER 1, 2022
Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue suffer. But the problem is more pronounced among local news. Continue reading » The post The LMC Wants To Ensure Local News Publishers Actually Have A Post-Cookie Future appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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