How Hershey found success with in-game advertising
Marketing Dive
NOVEMBER 15, 2022
The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average
Marketing Dive
NOVEMBER 15, 2022
The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average
Adweek
NOVEMBER 13, 2022
Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP.
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Ad Rants
NOVEMBER 14, 2022
No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business.
The Ad Tech Blog
NOVEMBER 17, 2022
In the late 80s, my grandfather bought a Commodore C64. He used to spend nights coding in BASIC. I was around eight years old, and all I understood back then was to copy code from the user’s guide and play with it. In the late 90s, I was a teenager. I was not patient enough to go deep into a programming language; I wanted to get something done quickly. I used to go to the forums to post my questions, and thanks to many kind people, I was able to move forward.
Seth Godin
NOVEMBER 18, 2022
If you often find yourself saying “sorry” in a way that doesn’t advance the conversation, it might be interesting to substitute “thank you” instead.
Adweek
NOVEMBER 18, 2022
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter.
Marketing Dive
NOVEMBER 18, 2022
Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
NOVEMBER 18, 2022
It is, by far, the fastest-growing social network in history, growing more than 20% in about a week. And yet it didn’t stutter much. How can this be? It’s a network in the real internet sense of the word. It’s not just a network of users, it’s a network of servers as well.
Adweek
NOVEMBER 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet?
Bhatnaturally
NOVEMBER 12, 2022
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations.
The Ad Tech Blog
NOVEMBER 14, 2022
The construction industry has a division named “ pre-construction.” ” There are teams dedicated to studying the cost of making changes by the architects or owners before the construction starts. We don’t have something like this in software. The CTOs won’t analyze costs beyond hours estimates. The CFOs don’t have the technical knowledge to challenge estimates. The link between architecture/technology and the development cost is non-existing.
Seth Godin
NOVEMBER 17, 2022
It’s tempting to imagine that mixing half a glass of milk and half a glass of orange juice might get you a hybrid that’s better than either. Alas, not so much. The goal is to find something that is in and of itself.
Adweek
NOVEMBER 16, 2022
As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend.
Marketing Dive
NOVEMBER 16, 2022
Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40
The Ad Tech Blog
NOVEMBER 18, 2022
I often hear the phrase, “ If I have more information, I can make better decisions. “ Technology has reached a point where getting “more information” is cheap. What you do with that information to “make better decisions” is a different subject. You can go to Kaggle.com, search for “Wines,” and download the Wine Reviews dataset in CSV format.
AdExchanger
NOVEMBER 15, 2022
People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.
Adweek
NOVEMBER 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament.
Marketing Dive
NOVEMBER 16, 2022
Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays
The Ad Tech Blog
NOVEMBER 13, 2022
Coding is not for perfectionists. If your goal is to develop the most elegant, legible, fastest, optimized line of code, you will never get something done. Everyone loves pragmatic developers. So what’s the difference between a developer who seems to be moving fast and someone who spent an entire day optimizing a function? In the eyes of non-technical founders and product managers, the former is preferable.
AdExchanger
NOVEMBER 17, 2022
To help solve TV measurement, NBCUniversal launched a "Currency Council," a list of marketers who have committed to using alternate measurement currencies for at least a portion of their ad spend with NBCU.
Adweek
NOVEMBER 18, 2022
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online.
More About Advertising
NOVEMBER 16, 2022
This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense.
The Ad Tech Blog
NOVEMBER 15, 2022
Why do you need a tech spec ? If founders need to choose between drawing boxes and writing code, the latter always wins. If you see your team discussing a lot about potential solutions instead of coding. If you don’t see any real progress, chances are they need to write a tech spec. One thing is to have detailed requirements, mockups, and acceptance tests; a completely different thing is to know “how” to implement them.
AdExchanger
NOVEMBER 15, 2022
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with.
Adweek
NOVEMBER 16, 2022
The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead.
Marketing Dive
NOVEMBER 17, 2022
The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit
The Ad Tech Blog
NOVEMBER 12, 2022
I recently read Tim Ferriss’ The 4-hour Workweek for the second time. It still seems so surreal for developers. We, developers, like to pull all-nighters, work non-stop until we solve a problem, and we leave the bulk of the work close to the deadlines. How can we accomplish anything by spending only two hours a day and taking Fridays off ? Tim’s book doesn’t seem like written for engineers. I found two main takeaways really useful: 1) What can I get done today?
AdExchanger
NOVEMBER 16, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios.
Adweek
NOVEMBER 13, 2022
After two years of pandemic delays, cancellations and general upheaval, sports--and its rabid fan bases--are finally seeing a return to normal as we close out 2022.
Marketing Dive
NOVEMBER 17, 2022
Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store
More About Advertising
NOVEMBER 14, 2022
Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good.
AdExchanger
NOVEMBER 15, 2022
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at.
Adweek
NOVEMBER 18, 2022
This week's edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call?
Marketing Dive
NOVEMBER 16, 2022
“Tip for Heinz” encourages consumers to leave an extra dollar at restaurants that don't carry the brand and have their gratuity reimbursed
MNTN
NOVEMBER 18, 2022
The Roku Channel, Tubi, Pluto, Amazon FreeVee, WatchFree+ – maybe these aren’t the top-billed channels on your streaming device, but their popularity is growing and they are quietly making media companies lots of money.
AdExchanger
NOVEMBER 17, 2022
A podcast interview withToby EspinosaVP, AdsWhen Toby Espinosa, the VP of ads at DoorDash, was in middle school, he and his friends started a car-washing business in their neighborhood –.
Adweek
NOVEMBER 16, 2022
NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council.
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