Marketing Dive

NOVEMBER 15, 2022

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

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Adweek

NOVEMBER 18, 2022

The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.

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Martech Series

NOVEMBER 15, 2022

The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in consumer buying power. Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand.

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Bhatnaturally

NOVEMBER 12, 2022

It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and [.].

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Retail

Martech

NOVEMBER 17, 2022

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. MarTech: What is the most important thing to know about migrating from UA to GA4? Russ Ketchum: GA4 is truly different from Universal Analytics at its core — and that’s intentional.

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Adweek

NOVEMBER 18, 2022

Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn.

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Smart Insights

NOVEMBER 17, 2022

Sustainable marketing is a great way to promote eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its … The post What is sustainable marketing and how should you use it? appeared first on Smart Insights.

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More About Advertising

NOVEMBER 16, 2022

This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense. Anyway, they sell dreams and lifestyles, rather than.

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Adweek

NOVEMBER 13, 2022

Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at.

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Marketing Dive

NOVEMBER 18, 2022

Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.

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AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.

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More About Advertising

NOVEMBER 14, 2022

Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good. Reminds you a bit of that wonderful Spike Jonze ad with FKA Twigs. MAA creative scale: 8. The post Dad-dancing Daniel stars for Belvedere Vodka first appeared on More About Advertising.

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Adweek

NOVEMBER 16, 2022

As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. "Brand owners are under pressure to find cost savings," said Tom.

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Marketing Dive

NOVEMBER 16, 2022

Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.

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Martech Series

NOVEMBER 16, 2022

Tweet. Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch! )—since graduating from Penn State with a degree in global marketing.

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AdExchanger

NOVEMBER 17, 2022

To help solve TV measurement, NBCUniversal launched a "Currency Council," a list of marketers who have committed to using alternate measurement currencies for at least a portion of their ad spend with NBCU. The program currently has about a dozen buy-side partners, including State Farm, Wayfair and T-Mobile. The post NBCU Creates A Currency Council To Bridge New TV Measurement Models appeared first on AdExchanger.

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Adweek

NOVEMBER 18, 2022

Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup.

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Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha

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Martech Series

NOVEMBER 15, 2022

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year. Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023.

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AdExchanger

NOVEMBER 15, 2022

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with. Continue reading » The post Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth appeared first on AdExchanger.

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Advertising 104

Adweek

NOVEMBER 18, 2022

For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet's.

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Media Marketing 300

MNTN

NOVEMBER 18, 2022

The Roku Channel, Tubi, Pluto, Amazon FreeVee, WatchFree+ – maybe these aren’t the top-billed channels on your streaming device, but their popularity is growing and they are quietly making media companies lots of money. Q3 earnings have highlighted the importance of free content to consumers and advertisers alike. Free Ad-Supported Television Is FAST Becoming an Essential Format for Media Companies.

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Martech Series

NOVEMBER 18, 2022

Annual list of technology breakthroughs recognizes eA’s role in transforming the future. eSSENTIAL Accessibility (eA), the leading digital Accessibility-as-a-Service platform, is proud to announce it has won the Enterprise category of Fast Company’s 2022 Next Big Things in Tech. This annual recognition honors technology breakthroughs that positively shape the future for the industries they serve. eA’s digital accessibility solution equips and empowers organizations in any indus

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MarTech Marketing 100

AdExchanger

NOVEMBER 16, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios. Continue reading » The post The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn appeared first on AdExchanger.

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Adweek

NOVEMBER 16, 2022

NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands--including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair--across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies.

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Ad Badger

NOVEMBER 17, 2022

When it comes to Amazon PPC, The Badger loves his numbers and statistics. He especially loves monitoring data trends data. Read More Amazon Advertising Stats (2022 Update). The post Amazon Advertising Stats (2022 Update) appeared first on Ad Badger.

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Martech Series

NOVEMBER 18, 2022

StoryFile and its AI-powered conversational video platform Conversa will be honored in the field of Software & Apps at the Consumer Electronics Show in January. StoryFile Inc. was named a CES® 2023 Innovation Awards Honoree in the category of Software & Apps for its AI-powered conversational video platform Conversa. The announcement was made at the Consumer Technology Association’s event in New York, ahead of CES 2023, the world’s most influential technology event, happening Jan. 5-8 in

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AdExchanger

NOVEMBER 15, 2022

Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at. Continue reading » The post Publishers, Your Top Ops Talent Needs Your Attention appeared first on AdExchanger.

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Media Ad Ops 100

Adweek

NOVEMBER 18, 2022

This week's edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70%.

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Digital Turbine

NOVEMBER 17, 2022

We’re only a few days away from the biggest soccer (or futbol) event in the world – the World Cup 2022 in Qatar. Ad spends for the tournament were planned months ago and now brands anxiously await the start of the tournament – and their ad campaigns. And while during the games are where most of the big advertising dollars will be spent, new data shows that brands also should have a strategy for the days, even weeks, following the games as well!

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Martech Series

NOVEMBER 13, 2022

Pixalate’s Connected TV (CTV) Ad Fraud Series for October 2022 reveals that none of the most impacted apps on Roku had an app “spoofing” rate of over 30% for the first time since the series started in July. Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the latest edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT) — known as ad fr

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EGC Group

NOVEMBER 17, 2022

That day of year where shoppers will show some love to their local businesses is coming up. One week from tomorrow, local and independent businesses will open their stores, shops, or online marketplaces in celebration of Small Business Saturday. As the restrictions that were in place due to COVID-19 have been lifted, Small Business Saturday 2022 will be a year to remember with interesting new features.

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Adweek

NOVEMBER 16, 2022

The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead. Following billionaires like Richard Branson, Elon Musk and Jeff Bezos'.

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Exchange Wire

NOVEMBER 16, 2022

The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [.]. The post Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis appeared first on ExchangeWire.com.

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Martech Series

NOVEMBER 17, 2022

Data security platform brings deep data context to accelerate cloud security . Cyera , the data security company, can now seamlessly integrate with Wiz to provide prioritized attack surface minimization and automated remediation based on sensitive data exposure. Cyera leverages its Data Security Graph to help security teams quickly understand the blast radius that an active security threat or vulnerability represents, and how to respond to remediate the issue. “Wiz introduced a new appro

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AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

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