Marketing Dive

NOVEMBER 15, 2022

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

Mobile Ads 102

Mobile Ads Advertising Marketing 102

Adweek

NOVEMBER 18, 2022

The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a.

Marketing 327

Marketing Audience 327

Martech Series

NOVEMBER 15, 2022

The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in consumer buying power. Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand.

Marketing 124

Marketing Audience Communications Media 124

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha

Advertising 122

Advertising Pharmaceuticals Audience Media 122

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

NOVEMBER 15, 2022

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.

Cookies 123

Cookies Mobile Ads 123

Adweek

NOVEMBER 18, 2022

Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn.

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Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.

Marketing 118

Marketing MarTech 118

AdExchanger

NOVEMBER 15, 2022

Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at. Continue reading » The post Publishers, Your Top Ops Talent Needs Your Attention appeared first on AdExchanger.

Media 120

Media Ad Ops 120

Adweek

NOVEMBER 13, 2022

Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP. Sue Bird and Sylvia Fowles, two of the most decorated and prolific basketball players in WNBA history--and both among Adweek's 2022 Most Powerful Women in Sports honorees--each said goodbye to their professional careers a few months ago, choosing to retire at.

Marketing 342

Marketing 342

Bhatnaturally

NOVEMBER 12, 2022

It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and [.].

Retail 113

Retail Advertising Marketing 113

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Advertising

Martech

NOVEMBER 18, 2022

Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all types of change are ideal. Two common types of business evolution today are innovation and rebranding. Although they both indicate change, they are remarkably dissimilar. Understanding what each term implies is critical before deciding on a path for your brand.

Communications 114

Communications Real Estate AutoMobile Audience 114

AdExchanger

NOVEMBER 15, 2022

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with. Continue reading » The post Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth appeared first on AdExchanger.

Advertising 117

Advertising 117

Adweek

NOVEMBER 16, 2022

As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. "Brand owners are under pressure to find cost savings," said Tom.

Marketing 309

Marketing 309

More About Advertising

NOVEMBER 16, 2022

This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense. Anyway, they sell dreams and lifestyles, rather than.

Retail 110

Retail Advertising 110

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected to be the fastest-growing channel, with projected sales up 14.4%. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023.

Retail 112

Retail eCommerce Agency Media 112

AdExchanger

NOVEMBER 16, 2022

Dan MeehanFounder & CEO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Dan Meehan, Founder and CEO at PadSquad. Continue reading » The post Platform Ad Restrictions: Creative Ways Beer, Pharma, And Cannabis Marketers Can Fight Back appeared first on AdExchanger.

Marketing 117

Marketing 117

Adweek

NOVEMBER 18, 2022

Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup.

Marketing 296

Marketing 296

Marketing Dive

NOVEMBER 18, 2022

Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

Marketing 112

Marketing SEO Real Estate Communications 112

AdExchanger

NOVEMBER 16, 2022

After Walmart and Target reported their Q3 earnings this week, the former’s shares jumped 7% and the latter’s dropped 14% – and yet both retailers had a similar warning for investors. Continue reading » The post Walmart And Target Are Prepping For A Downturn appeared first on AdExchanger.

Retail 117

Retail Media Advertising 117

Adweek

NOVEMBER 18, 2022

For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet's.

Media 293

Media Marketing 293

Marketing Dive

NOVEMBER 16, 2022

Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

NOVEMBER 17, 2022

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.

Conversion 111

Conversion MarTech Marketing 111

AdExchanger

NOVEMBER 17, 2022

Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still too many players in the digital advertising ecosystem with their. Continue reading » The post Personified Advertising Is The Post-Cookie Path For Publishers appeared first on AdExchanger.

Cookies 115

Cookies Advertising 115

Adweek

NOVEMBER 16, 2022

The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead. Following billionaires like Richard Branson, Elon Musk and Jeff Bezos'.

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More About Advertising

NOVEMBER 14, 2022

Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good. Reminds you a bit of that wonderful Spike Jonze ad with FKA Twigs. MAA creative scale: 8. The post Dad-dancing Daniel stars for Belvedere Vodka first appeared on More About Advertising.

Advertising 105

Advertising Agency 105

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.

MarTech 111

MarTech Conversion Marketing 111

AdExchanger

NOVEMBER 17, 2022

A podcast interview withToby EspinosaVP, AdsWhen Toby Espinosa, the VP of ads at DoorDash, was in middle school, he and his friends started a car-washing business in their neighborhood –. Continue reading » The post Advertising Delivers For DoorDash, With VP Of Ads Toby Espinosa appeared first on AdExchanger.

Advertising 113

Advertising 113

Adweek

NOVEMBER 13, 2022

After two years of pandemic delays, cancellations and general upheaval, sports--and its rabid fan bases--are finally seeing a return to normal as we close out 2022. With sky-high ratings across all networks, expanding women's sports leagues and the explosion of sports betting, this has been a game-changing year in the space--with Adweek's 2022 Most Powerful.

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Martech Series

NOVEMBER 16, 2022

Tweet. Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch! )—since graduating from Penn State with a degree in global marketing.

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MarTech Retail Communications Marketing 104

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.