Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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How Hershey found success with in-game advertising

Marketing Dive

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average

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Sue Bird and Sylvia Fowles Both Dominated the WNBA, but Only One Scored With Brands

Adweek

Nine combined Olympic gold medals. Six WNBA championships. Twenty-one All-Star appearances. One WNBA MVP.

Marketing 275
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Top Marketing Strategies to Boost Your Business

Ad Rants

No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business.

Marketing 186
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Are your developers happy?

The Ad Tech Blog

In the late 80s, my grandfather bought a Commodore C64. He used to spend nights coding in BASIC. I was around eight years old, and all I understood back then was to copy code from the user’s guide and play with it. In the late 90s, I was a teenager. I was not patient enough to go deep into a programming language; I wanted to get something done quickly. I used to go to the forums to post my questions, and thanks to many kind people, I was able to move forward.

Ad Tech 135
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Sorry/thanks

Seth Godin

If you often find yourself saying “sorry” in a way that doesn’t advance the conversation, it might be interesting to substitute “thank you” instead.

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Why Newsletters Are Thriving on LinkedIn as Meta, Twitter Abandon Them

Adweek

Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter.

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Cheetos partners with Amazon for novelty kitchen gadget

Marketing Dive

Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes

More Trending

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Some thoughts on Mastodon

Seth Godin

It is, by far, the fastest-growing social network in history, growing more than 20% in about a week. And yet it didn’t stutter much. How can this be? It’s a network in the real internet sense of the word. It’s not just a network of users, it’s a network of servers as well.

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Metaverse Marketing Podcast: What’s Next for Web3 and Beyond

Adweek

The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet?

Marketing 264
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Christmas ads 2022 and other top creative ideas of the week

Bhatnaturally

It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations.

Retail 97
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Pre-coding

The Ad Tech Blog

The construction industry has a division named “ pre-construction.” ” There are teams dedicated to studying the cost of making changes by the architects or owners before the construction starts. We don’t have something like this in software. The CTOs won’t analyze costs beyond hours estimates. The CFOs don’t have the technical knowledge to challenge estimates. The link between architecture/technology and the development cost is non-existing.

Ad Tech 134
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Neither here nor there

Seth Godin

It’s tempting to imagine that mixing half a glass of milk and half a glass of orange juice might get you a hybrid that’s better than either. Alas, not so much. The goal is to find something that is in and of itself.

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Facing an Economic Slowdown, Marketers Work to Make Sure Every Ad Dollar Counts

Adweek

As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend.

Marketing 258
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Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Marketing Dive

Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40

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What is the best wine?

The Ad Tech Blog

I often hear the phrase, “ If I have more information, I can make better decisions. “ Technology has reached a point where getting “more information” is cheap. What you do with that information to “make better decisions” is a different subject. You can go to Kaggle.com, search for “Wines,” and download the Wine Reviews dataset in CSV format.

Ad Tech 132
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The Android Privacy Sandbox Will Enter Beta In Early 2023

AdExchanger

People spend a lot of time talking about the Chrome Privacy Sandbox, third-party cookies and drama at the W3C. But there’s rapid progress being made on the Android version of. Continue reading » The post The Android Privacy Sandbox Will Enter Beta In Early 2023 appeared first on AdExchanger.

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How Fox Sports Pulled Off a Massive World Cup Marketing Campaign

Adweek

Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament.

Marketing 256
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Coors Light’s nail polish changes color at ideal beer-drinking temperature

Marketing Dive

Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays

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The effective developer

The Ad Tech Blog

Coding is not for perfectionists. If your goal is to develop the most elegant, legible, fastest, optimized line of code, you will never get something done. Everyone loves pragmatic developers. So what’s the difference between a developer who seems to be moving fast and someone who spent an entire day optimizing a function? In the eyes of non-technical founders and product managers, the former is preferable.

Ad Tech 133
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NBCU Creates A Currency Council To Bridge New TV Measurement Models

AdExchanger

To help solve TV measurement, NBCUniversal launched a "Currency Council," a list of marketers who have committed to using alternate measurement currencies for at least a portion of their ad spend with NBCU.

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The Truth About Ryanair’s ‘Savage’ Social Media Strategy

Adweek

For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online.

Media 254
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Louis Vuitton goes full bonkers luxury for Christmas 2022

More About Advertising

This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that they are all about exclusivity and expense.

Retail 91
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Tech Specs

The Ad Tech Blog

Why do you need a tech spec ? If founders need to choose between drawing boxes and writing code, the latter always wins. If you see your team discussing a lot about potential solutions instead of coding. If you don’t see any real progress, chances are they need to write a tech spec. One thing is to have detailed requirements, mockups, and acceptance tests; a completely different thing is to know “how” to implement them.

Ad Tech 124
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Advertiser Skittishness Is Stunting BuzzFeed’s Ad Revenue Growth

AdExchanger

As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Total revenues were $104 million, up 15% YoY, and in line with.

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Iceland to Space Tourists: Save Money and Visit There Instead

Adweek

The Nordic land of Iceland has become known in recent years for tourism campaigns that stand apart with some outlandish ideas featuring ponies and Mark Zuckerberg lookalikes. The country's latest galactic focus follows that trend as it calls on space tourists to come there instead.

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American Express partners with Tiktok for small business accelerator

Marketing Dive

The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit

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What can I get done today?

The Ad Tech Blog

I recently read Tim Ferriss’ The 4-hour Workweek for the second time. It still seems so surreal for developers. We, developers, like to pull all-nighters, work non-stop until we solve a problem, and we leave the bulk of the work close to the deadlines. How can we accomplish anything by spending only two hours a day and taking Fridays off ? Tim’s book doesn’t seem like written for engineers. I found two main takeaways really useful: 1) What can I get done today?

Ad Tech 123
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The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios.

Agency 89
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Adweek’s Most Powerful Women in Sports Are Breaking Barriers and Shattering Glass Ceilings

Adweek

After two years of pandemic delays, cancellations and general upheaval, sports--and its rabid fan bases--are finally seeing a return to normal as we close out 2022.

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Google enhances AR search tools to help harried holiday shoppers

Marketing Dive

Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store

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Dad-dancing Daniel stars for Belvedere Vodka

More About Advertising

Here’s a curiosity, buttoned-down Daniel Craig (in his former life as James Bond anyway) going for the dad-dancing Palme D’Or for Belvedere Vodka. Directed by Kiwi man-about-the-arts Taika Waititi. What’s to say? Actually pretty good.

Agency 87
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Publishers, Your Top Ops Talent Needs Your Attention

AdExchanger

Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler, founder and CEO at.

Media 89
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Marketing Morsels: Post-Coital Velveeta, Ranch on a Branch and More

Adweek

This week's edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call?

Marketing 244
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Kraft Heinz enlists diners to urge restaurants to offer its ketchup

Marketing Dive

“Tip for Heinz” encourages consumers to leave an extra dollar at restaurants that don't carry the brand and have their gratuity reimbursed

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FAST Channels Speed Towards Profits

MNTN

The Roku Channel, Tubi, Pluto, Amazon FreeVee, WatchFree+ – maybe these aren’t the top-billed channels on your streaming device, but their popularity is growing and they are quietly making media companies lots of money.

Fashion 83
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Advertising Delivers For DoorDash, With VP Of Ads Toby Espinosa

AdExchanger

A podcast interview withToby EspinosaVP, AdsWhen Toby Espinosa, the VP of ads at DoorDash, was in middle school, he and his friends started a car-washing business in their neighborhood –.

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NBCUniversal Partners With Top Brands to Transact on New Currencies

Adweek

NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council.

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