Adweek
NOVEMBER 4, 2022
As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.
AdExchanger
OCTOBER 31, 2022
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, Continue reading » The post Why Snowflake And AWS Are On Their Way To Data Dominance appeared first on AdExchanger.
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Chief Martech
OCTOBER 31, 2022
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.
Marketing Dive
NOVEMBER 4, 2022
The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 1, 2022
Twitter chief customer officer Sarah Personette said in a tweet last Thursday morning, in response to new owner Elon Musk's tweet to advertisers that same day, that the company's "continued commitment to brand safety for advertisers remains unchanged," and she was looking forward to the future. As it turns out, that future didn't last very.
AdExchanger
OCTOBER 31, 2022
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media. Continue reading » The post Bloomberg Opens Up Its First-Party Data To Advertisers appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 31, 2022
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.
Adweek
NOVEMBER 2, 2022
Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business. The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Wall Street, Silicon Valley and Hollywood, and.
AdExchanger
NOVEMBER 1, 2022
Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain. The company’s Klover app – which offers discounts and financial services in. Continue reading » The post Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain appeared first on AdExchanger.
Martech
NOVEMBER 1, 2022
Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.
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Ad Monsters
OCTOBER 31, 2022
Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might have been the real-world Enola Holmes. Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. .
Adweek
NOVEMBER 4, 2022
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform's future, sources told Adweek. "Honestly, he seemed a bit all over the place," said a media buying executive at a large.
AdExchanger
NOVEMBER 2, 2022
The New York Times’s subscription-focused strategy seems to be paying off amid a downturn in ad revenue. The Times reported 8% YoY revenue growth for Q3 2022, “with subscription revenue. Continue reading » The post The New York Times Reports Sluggish Ad Growth, But Subscriptions Pick Up The Slack appeared first on AdExchanger.
Martech
NOVEMBER 2, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
NOVEMBER 3, 2022
In today's ExchangeWire news digest: Amazon freezes hiring for ad business after disappointing Q3 results; Meta trials minting and selling NFTs on Instagram in the US; and the BBC overhauls local radio to become more “digital-led”. Amazon suspends hiring for ad [.]. The post Amazon Freezes Hiring for Ad Business as Sales Slow; Meta Tests Minting and Selling NFTs on Instagram appeared first on ExchangeWire.com.
Adweek
NOVEMBER 1, 2022
David took the name of one of the ad industry's greatest creatives when it was founded a decade ago. The shop that was born from the creative legacy of David Ogilvy is now one of the industry's top creative shops. It has created iconic work for major brands including Burger King and Coca-Cola that have.
AdExchanger
NOVEMBER 3, 2022
The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when. Continue reading » The post Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks appeared first on AdExchanger.
Martech
NOVEMBER 1, 2022
Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 31, 2022
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital venture when he was rudely defenestrated from his creation WPP. Faith in Sorrell helped S4 rise to a dizzy valuation of £6.7bn not that long ago, more than half the giant WPP’s then valuation. But. The post Falling share valuations could lead to takeover challenges for the ad holding companies first appeared on More About Advertising.
Adweek
OCTOBER 30, 2022
?kestam Holst, the Swedish creative agency which forms part of the North Alliance, has named Jenny Kaiser as its chief executive director with the remit of leading the business culture and ensuring the creation of award-winning creative work. Kaiser was deputy chief executive until stepping up in the summer to become acting chief executive following.
AdExchanger
NOVEMBER 3, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Bird Is Freed? appeared first on AdExchanger.
VideoWeek
NOVEMBER 1, 2022
YouTube has today announced the launch of ‘Primetime Channels’, which will let users buy subscriptions and watch content from third-party streaming services including Paramount+, Showtime, Starz, and AMC+ directly within YouTube. With the new feature, YouTube appears to be continuing to position itself as a hub for all CTV content, increasing its influence in the CTV landscape.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
NOVEMBER 4, 2022
Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.
Adweek
NOVEMBER 2, 2022
Brands and agencies are currently mulling whether advertising on Twitter is still worth the potential brand safety risks that come from the new ownership of Elon Musk, a self-described "free speech absolutist." Something that makes that calculus easier? For most advertisers, Twitter wasn't a "must buy" platform to begin with, as it lacks the performance.
AdExchanger
OCTOBER 30, 2022
The growth of streaming has pushed TV into the realm of digital media, enabling data-driven, audience-based advertising and near-real-time impression-level decisioning. This new era of TV advertising requires a new era of measurement that delivers the granularity and speed advertisers need to maximize campaign performance. The post Identity Tools Will Be Essential To Transforming TV Ad Measurement appeared first on AdExchanger.
VideoWeek
NOVEMBER 1, 2022
As viewing habits change across Europe, over 40 percent of consumers have become unreachable from an advertising perspective on linear TV. That is why Samsung Ads advises advertisers to spend 40 percent of their total TV buys on CTV. At the same time, more viewers are switching from SVOD to AVOD as the cost of living prevents European families from affording more than 2 or 3 subscription services.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
NOVEMBER 1, 2022
Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.
Adweek
NOVEMBER 1, 2022
For many of us, learning history and other subjects in school wasn't always very exciting. In later decades, platforms and games came along to help make topics more fun and engaging. Now, an online game platform is making learning more hands-on in the metaverse. Roblox is known as a place users can program and play.
AdExchanger
NOVEMBER 1, 2022
Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone requires Santa’s Workshop-levels of effort and cross-team collaboration. But fragmentation. Continue reading » The post Ocean Spray Embraces Fragmentation With Its Holiday Campaigns appeared first on AdExchanger.
Martech Series
NOVEMBER 4, 2022
Crypto Advertising Platform Bitfari Expands with Solutions for Europe. Bitfari announces the expansion of its Digital Land NFT Marketplace to Europe. Users of the Bitfari Advertising Platform can select, mint, and distribute information in busy European locations following very simple steps. Bitfari has expanded its billboard network via partnerships in several European countries.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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