Adweek
OCTOBER 18, 2022
A secret ingredient to better marketing that I've only just rediscovered: a good vacation. Sure, a vacation helps beat burnout, reduce stress and increase motivation levels. You've probably heard of that already. But the most underrated benefit? You start experiencing marketing from a customer's lens with a work-free brain. This is what happened as I.
AdExchanger
OCTOBER 18, 2022
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of. Continue reading » The post Prog IO: TV Measurement Is Transforming – But Buyers Need More Transparency appeared first on AdExchanger.
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Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Marketing Dive
OCTOBER 18, 2022
At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 18, 2022
Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.
Smart Insights
OCTOBER 21, 2022
Practical ideas for you to use from across the 6 pillars of effective digital marketing Each year, for the last 10 years, or so, I have identified the latest trends in digital marketing and forecast what the major trends will … The post 2023 Digital marketing trends – What are the latest innovations you could be investing in? appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
OCTOBER 20, 2022
Proven by time and experience advertising realizes a wide range of tasks for any company: quickly attracting the attention of the target audience, reminding loyal customers about the product, and increasing the number of potential customers; it is not a complete list of all the good things you can do.
Adweek
OCTOBER 19, 2022
Quick stops at convenience stores often mean buying gas, lottery tickets, beer, cigarettes and snacks, which are consistently among the best-selling items. But a major cannabis player wants to add weed to that shopping list via a newly inked deal with Circle K in Florida. Green Thumb Industries, a Chicago-based multistate operator, plans to open.
AdExchanger
OCTOBER 20, 2022
Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower. Continue reading » The post P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric appeared first on AdExchanger.
Marketing Dive
OCTOBER 17, 2022
Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.
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Martech
OCTOBER 18, 2022
Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.
Adweek
OCTOBER 19, 2022
Walk into a McDonald's in Poland, and you can enjoy a concert with your meal. The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand's app. The campaign, devised by DDB Warsaw, will reward customers.
AdExchanger
OCTOBER 17, 2022
Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome. One emerging alternative to the use of third-party cookies is. Continue reading » The post Mercedes-Benz Takes Cookieless Targeting For A Test Drive appeared first on AdExchanger.
Marketing Dive
OCTOBER 21, 2022
During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 20, 2022
Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams currently executing production and managing workflows?
Adweek
OCTOBER 19, 2022
After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. "Absolute dollar advertising spending is down," P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the.
AdExchanger
OCTOBER 20, 2022
Google’s ad preference center is ready for prime time. The purpose of My Ad Center, which started rolling out to users on Thursday after first being teased in May, is. Continue reading » The post Google Intros Privacy Controls For YouTube, Search And Discover appeared first on AdExchanger.
Marketing Dive
OCTOBER 18, 2022
An Advertising Week panel featuring Liquid Death, Xbox and Hot Pocket showcased how each takes a different approach to chasing virality.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 19, 2022
This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful.
Adweek
OCTOBER 19, 2022
Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 "green" slogans as lyrics to prove the point. Unfortunately--as evidenced by the growing number of greenwashing accusations leveled at businesses--brands can't always back up.
AdExchanger
OCTOBER 19, 2022
The Federal Trade Commission is making privacy a priority. But that's hard to do without a federal data privacy law. In the meantime, the FTC hopes to fill in the gaps with new rulemaking to apply privacy practices to consumer welfare enforcement broadly, said Rashida Richardson, attorney advisor to FTC Chair Lina Khan, speaking at AdExchanger's Programmatic I/O conference in New York City.
Marketing Dive
OCTOBER 20, 2022
New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 18, 2022
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”
Adweek
OCTOBER 17, 2022
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to.
AdExchanger
OCTOBER 18, 2022
An interview withBrian GleasonCROCourting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Getting. Continue reading » The post Why Agency Relationships Are At The Heart Of Criteo’s Retail Media Strategy appeared first on AdExchanger.
Marketing Dive
OCTOBER 17, 2022
Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
OCTOBER 18, 2022
I have an old job reference that states: “Rob is driven by hate” Amazingly, they meant it as a compliment. Despite my friend Michael believing I am incapable of such an emotion [ but then he’s a beautifully misguided German ] they’re right. OK, maybe hate is too aggressive [ damn you Michael! ] … because when I encounter something – or someone – I don’t like, I use it to push me further rather than push them down.
Adweek
OCTOBER 17, 2022
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it's not just a favorite side but a party starter. Ocean Spray has launched the "Power Your Holidays" campaign for this.
AdExchanger
OCTOBER 20, 2022
With a recession looming and even more signal loss on the way, publishers need to experiment to find the best mix of revenue-generating solutions and approaches. But for some publishers, Continue reading » The post For Publishers, There’s No Cookie-Cutter Approach To Sustainable Revenue appeared first on AdExchanger.
Marketing Dive
OCTOBER 19, 2022
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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