Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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Trevor Noah Announces Surprise Daily Show Exit

Adweek

After seven years, Trevor Noah is taking his final bow. On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV. During the seventh anniversary as host, Noah got nostalgic, talked about getting clarity on a recent trip to India and revealed the news in front of the studio audience.

Audience 358
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The Chaos Of Privacy Compliance In The US

AdExchanger

The US data privacy landscape is chaotic. The future of the recently proposed American Data Privacy and Protection Act is now decidedly up in the air, and states are passing their own privacy laws in the absence of a federal one, which makes compliance complicated. Federal agencies like the FTC are also trying to fill the data privacy rulemaking void.

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The CTV Advertising Guide 2023 is Now Available to Download

VideoWeek

Today we’re delighted to be launching the digital edition of the CTV Advertising Guide 2023. You can download your free copy here. For years the connected TV landscape has been dominated by the paid subscription services. But finally, as many have long predicted, advertising is taking centre stage in the CTV world: Netflix and Disney+ are launching ad-supported tiers, broadcaster offerings are growing at pace, and FAST services are creating new distribution models for CTV publishers both o

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How to build a disruptive marketing campaign

Martech

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.

Marketing 126
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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M&M’s Introduces a New Mascot All About Inclusivity

Adweek

Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.

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Snowflake Is Aggressively Pushing Into Mar Tech And Advertising

AdExchanger

Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with a Data Cloud “world tour” making 21 stops in cities around the world to tout its offering. The tour kicked. Continue reading » The post Snowflake Is Aggressively Pushing Into Mar Tech And Advertising appeared first on AdExchanger.

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BETC nails TV envy for Canal+

More About Advertising

One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.) Not that I miss ‘Game of Thrones’ (CGI is so last year) but I do miss ‘Succession.’ Even more frustrating is ‘Slow.

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Jollibee’s Chicken Ads Look So Tasty, Other Billboards Can’t Resist

Adweek

New York's Times Square is packed with eye-catching digital billboards from international brands marketing luxury products. So an OOH campaign to mark the opening of Jollibee Foods Corporation's new flagship restaurant in Times Square felt like a natural move--but also one that plays on the visual clutter by tempting its billboard models with a bucket.

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IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December

AdExchanger

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of. Continue reading » The post IAB Tech Lab Will Release Its First Stab At Clean Room Standards By December appeared first on AdExchanger.

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M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

Marketing Dive

The Mars brand is extending its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How marketing campaigns can go wrong

Martech

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Marketing 120
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As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications

Adweek

Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

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There’s No Single Solution For Privacy-Protected Advertising

AdExchanger

Seraj BharwaniChief Strategy Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of.

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Heinz recruits vegetarian vampire for return of Tomato Blood ketchup

Marketing Dive

The brand tapped popular TikTok creator E.J. Marcus to play Toby, the 280-year-old vampire influencer that believes “humans are people too.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What’s hot in the metaverse for consumers

Martech

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.

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Let’s Talk About Brand Joins the Adweek Podcast Network

Adweek

Let's Talk About Brand is a weekly conversation where host and personal branding coach Christine Gritmon interviews guest experts about different elements of branding--with a focus on how people can incorporate these lessons into their own personal brands. After two years as a live multichannel video show and companion #ChatAboutBrand Twitter chat, Let's Talk About.

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Supply Chain Transparency Is Key To Supply Path Optimization

AdExchanger

An interview withJill WittkoppVP of Product Jill Wittkopp, VP of product at the IAB Tech Lab, will be speaking at Programmatic I/O, taking place in New York City from October 17-18. Click here to register. You can’t have supply path optimization (SPO) without supply chain transparency. The IAB Tech Lab’s ads.txt and sellers.json initiatives shed. Continue reading » The post Supply Chain Transparency Is Key To Supply Path Optimization appeared first on AdExchanger.

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Advertisers Quit Twitter Over Child Pornography Placements

VideoWeek

Advertisers are leaving Twitter due to their ads appearing alongside tweets trading child pornography, Reuters reported on Wednesday. According to research by cybersecurity firm Ghost Data, more than 30 brands ended up on the profile pages of accounts soliciting exploitative content, using keywords such as “rape”, “teens” and “13+” The brands include Disney, NBCUniversal, Coca-Cola and Scottish Rite Children’s Hospital.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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DoubleVerify announces measurement tools for retail media networks

Martech

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

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Where Gen Z and Millennials Split on Brand Love

Adweek

Because people have unique preferences and different dispositions, it's sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next--something that hasn't been the case throughout history--sometimes it's not. Consider a new report on Gen Z's favorite.

Marketing 281
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M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign

AdExchanger

Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping with their smartphones. Additionally, shifts in. Continue reading » The post M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign appeared first on AdExchanger.

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The Global Case for Local Content

VideoWeek

This summer Netflix wasn’t just breaking its own records with Stranger Things and setting the advertising industry abuzz with moves towards an AVOD tier; it also reached the threshold of 30 percent European content in the majority of its relevant markets, as mandated by regulatory quotas. But the reasons for this local push go beyond legislative requirements and into the realm of autonomous business strategy.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Marketers need to be ‘always-on’ for holiday shopping

Martech

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

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Key Dates to Note for Upcoming State Privacy Laws

Adweek

In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Five states--California, Virginia, Colorado, Connecticut and Utah--will begin enforcing privacy laws in the new year. Last month, Sephora was hit with a $1.2 million fine for allegedly violating California's privacy laws and sharing people's data.

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Why Marketers Need More Than A DSP To Meet Today’s Digital Advertising Needs

AdExchanger

Sponsored post byDave Osbornhead of North America commercial and global partnerships, Xandr XandrSPONSORED BY:As consumer behavior continues to evolve, so do the opportunities and challenges for today’s marketers. Consumers who used to be easy to reach are now much more challenging to connect with in a consistent, contextually relevant, privacy-compliant manner.

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Sojern Celebrates 15 Years Supporting Travel

Exchange Wire

Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [.]. The post Sojern Celebrates 15 Years Supporting Travel appeared first on ExchangeWire.com.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Webinar: How to avoid digital pollution and focus on your audience

Martech

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?

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McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults

Adweek

If you talk to Jennifer "JJ" Healan about any of McDonald's previous partnerships, she'll tell you that each collaboration is anchored by what the brand calls a "fan truth," whether a particular truth references rapper Saweetie's love for creating unique food combinations or that McDonald's Sprite tastes noticeably different. For its newest campaign, the legacy.

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Introducing Advertising Logistics – A New Approach For A More Observable Programmatic Ecosystem

AdExchanger

As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a better name to describe optimization across the advertising ecosystem, writes Stephen Johnston, CTO of PubWise. "I’d like to submit for your consideration a new term: advertising logistics.". The post Introducing Advertising Logistics – A New Approach For A More Observable Programmatic Ecosystem appeared first on AdExchanger.

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Google search expansion could be wake-up call for marketers

Marketing Dive

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.