Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp

Marketing 140

Marketing Communications MarTech ROI 140

illumin

DECEMBER 2, 2021

Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc.

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Video Ads 97

AdPulp

DECEMBER 3, 2021

The year is not yet concluded, but I have concluded that the following articles on Adpulp.com are my favorites of 2021 (so far). A Book for ‘Ad People’ with Brains The Machines Have Moved In. The Machines Have No Feelings. Ad Legends Who Shaped the Modern Craft of Advertising Introduction to Marketing Effectiveness (A Primer) […]. The post Best of Adpulp 2021 appeared first on Adpulp.

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Advertising Marketing 89

More About Advertising

DECEMBER 1, 2021

Ads of the Year. Trying to remember a good, recent ad is like trying to remember a joke. So I had to scroll through my WhatsApp groups to find the ads that my non-advertising friends shared with me, along with their always depressing question ‘Is this one of yours?’. This year they shared just two. The post Wunderman Thompson ECD Tom Drew: my Ads of the Year first appeared on More About Advertising.

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Advertising Agency 75

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 30, 2021

Deciding whether or not your company needs an ABM tool calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Use the following questions as a guideline to determine the answers. Have we identified our ABM goals?

Marketing 120

Marketing ROI Communications MarTech 120

InMobi

DECEMBER 3, 2021

This article first appeared on The Drum Carousell Media Group , the #1 Recommerce Marketing Platform in Southeast Asia (SEA) has partnered with InMobi to monetize its diverse ad formats across major regions in SEA. InMobi and Carousell Media Group successfully delivered a seamless, unintrusive user experience with innovative home page billboards, home page interstitials, category display ads, in-listing display ads, and native ad placements.

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Media Viewability Audience Marketing 52

More About Advertising

DECEMBER 3, 2021

The reindeer are crowded round a phone box trying to get Santa to pick up, but he’s busy causing havoc in PicWicToys. Dressed in red-and-white leather, sporting tattoos, and displaying a fiercely competitive streak, Santa is racing around the aisles, battling everyone from Darth Vader to Barbie. First Oslo agency Pol brought us a gay. The post French retailer PicWicToys gives Santa leathers and tattoos first appeared on More About Advertising.

Retail 69

Retail Agency Advertising 69

Martech

DECEMBER 2, 2021

Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. The solution is part of Pega’s Customer Decision Hub.

MarTech 116

MarTech Marketing 116

InMobi

DECEMBER 3, 2021

Another year went by at a faster pace than we would have liked. And while the world braces for another wave of uncertainty, some things seem to be a bit easier to predict. It is time to look at some key trends that publishers will likely see in 2022. 1) Having An Identity Strategy Will Be Crucial Privacy is a long-term issue, and it isn’t going to be solved tomorrow.

Viewability 52

Viewability Banner Audience Advertising 52

EGC Group

DECEMBER 3, 2021

As the year 2021 draws to a close, the world has been upended once more by yet another variant of the COVID-19 coronavirus, named Omicron. How will this impact merchants, shops, and businesses—particularly with the holiday shopping season in full swing ?

Marketing 52

Marketing 52

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Advertising

More About Advertising

DECEMBER 1, 2021

Asda’s venerable George fashion brand is showing signs of life under new Asda owners and agency Impero. Now following a successful back-to-school promotion, it’s entering the Christmas lists with some rather surprising guests, including initially trepidatious trans Jabarri. “Tis the season to slay it,” we’re advised, in a celebrating of New York Ball alt culture.

Fashion 69

Fashion Agency Advertising 69

Martech

DECEMBER 2, 2021

Good morning, Marketers, and please speak up. The value we try to deliver at each MarTech conference, in-person or virtual, is actionable insights into that intersection of marketing and technology we call MarTech. As marketers, you have a role to play in ensuring that we address topics of compelling interest and concern to the MarTech audience. Whether you’ve been speaking for years or have never spoken before but feel you have experience other marketers can learn from, please consider submitti

MarTech 116

MarTech Audience Marketing 116

Digital Remedy

DECEMBER 2, 2021

Taking Campaign Measurement to the Next Level. The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line.

Conversion 52

Conversion Impressions Ad Space ROI 52

Flashtalking by Mediaocean

DECEMBER 2, 2021

Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions. Mediaocean, the mission-critical platform for omnichannel advertising, today announced that the U.S. Patent and Trademark Office has issued the company a new patent. Several other derivatives are expected to follow.

Machine Learning 52

Machine Learning Ad Tech Media Advertising 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

DECEMBER 1, 2021

ITV and Uncommon’s “Britain Get Talking” campaign hits just the right note for Christmas, with this humorous film from Motherland director Simon Hynd. It takes a serious turn at the end without getting preachy. The channel’s favourite celebs have come out to play, with Phillip Schofield, Lorraine Kelly, Helen Worth, Gino D’Acampo and Scarlet Moffatt.

Advertising 69

Advertising Agency 69

Martech

NOVEMBER 30, 2021

Scrum organizes projects using cross-functional Scrum teams, each one of which has all of the capabilities necessary to deliver a piece of functionality from idea to delivery. The Scrum framework. The Scrum framework guides the creation of a product, focusing on value and high visibility of progress. Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adapta

MarTech 115

MarTech Marketing 115

PrograMetrix

DECEMBER 1, 2021

How to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers. Marketing a cannabis or CBD brand online is no easy feat. Many of the most common means for digital advertising aren't available to cannabis and CBD businesses. That's because while cannabis is recreationally legal in 19 states (and counting), it's still illegal at a federal level.

Advertising 52

Advertising Fashion Audience Finance 52

Frequence

DECEMBER 1, 2021

While an advertising technology company is only as good as its products , it's also true that without talented software engineers, there is no product. The Frequence engineering team is the brains behind developing our all-in-one marketing platform that allows local advertisers to target customers in a highly effective way. Head of Engineering, Amit Dar , discusses how the engineering team contributes to the Frequence platform, what core products they are responsible for, and what he looks for i

Ad Tech 52

Ad Tech Advertising Marketing 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

DECEMBER 2, 2021

Some of us who thought that Virgin Media couldn’t possibly get any worse – regular outages, zero customer service – might improve after its merger in the UK with 02 should demand a recount. It’s now even worse with today (Thursday) no TV service in large parts of the country. Broadband still seems to be. The post Virgin Media - from bad to unbelievably bad with 02 first appeared on More About Advertising.

Media 64

Media Advertising Finance 64

Martech

NOVEMBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and back to work. However you chose to spend the holiday — at home or traveling, with immediate or extended family — we sincerely hope it was good for you, and a welcome respite before the succession of big holiday shoppin

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MarTech Audience Marketing 113

InMobi

NOVEMBER 29, 2021

This article first appeared on The Drum The last two years have brought about many changes in the programmatic advertising landscape. With the phase-out of third-party cookies and the emergence of ATT (app tracking transparency), there are innovative solutions springing up within the ecosystem. It is now imperative for brands to not only embrace digital transformation but also build their own data and technological capabilities to stay ahead of the competition and reach consumers in a meaningful

Agency 52

Agency Communications Education Conversion 52

Smart-Hub

DECEMBER 1, 2021

Getting people’s attention is a task that becomes more challenging every single year. That is because the competition in various industries keeps growing, and people have their attention pulled away by all kinds of content and gimmicks all the time. This trend has put tremendous pressure on advertising agencies and professionals to develop better strategies to get brands and messages out to the right people at the lowest cost possible.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

NOVEMBER 29, 2021

Vodafone’s a funny old company: enormous, obviously, but one that’s mostly seemed to struggle with its advertising. Emotion and Vodafone seem strangers, even though it devoted much time and money to a series of such tales starring Martin Freeman a few years back. Maybe Vodafone sounds just too robotic: it began in the mists of. The post How come Vodafone Ireland gets this advertising lark?

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Advertising Agency 64

Martech

DECEMBER 3, 2021

Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing. But with the overabundance of information overloading your customers and prospects, it becomes difficult for them to find a trustworthy source of information.

SEO 107

SEO Education Conversion MarTech 107

Flashtalking by Mediaocean

NOVEMBER 30, 2021

Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads – and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. The negative impact of siloes on creativity has extensively been demonstrated by research and reports, but some parts of the industry are still operating with a legacy approach to social, where the teams working on those platforms work separa

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Social Advertising Audience Communications Media 52

Digital Remedy

DECEMBER 3, 2021

The OTT/CTV Space is Booming. The past few years have brought increased advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue to shift away from cable and towards streaming services at increasing levels, ad dollars continue to migrate towards these channels as well. Recently, the industry has built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most com

Conversion 52

Conversion Ad Space Advertising Media 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

DECEMBER 2, 2021

IKEA, like Burger King, hasn’t forgotten that ads can be fun – if you’re prepared to take a risk or three. It’s renting out tiny homes in Tokyo (as far as we can see) to show off its wares in an, um, economical setting. So Blåhaj, the (fairly) cuddly Swedish shark has abandoned the capacious. The post MAA Ad of the Week: IKEA's Swedish shark hits Tokyo first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Martech

NOVEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s all lift each other up. There’s just two things I’d like to emphasize today.

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MarTech Marketing 105

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, they will be looking towards the next challenge on the horizon: keeping shoppers engaged. Consumer shopping preferences continue to evolve, and so do the tools marketers have to reach and engage those shoppers.

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Retail Media Click Through Rate Video Ads 52

Paleo AdTech

DECEMBER 1, 2021

Jeremy Ring was the first on-staff salesperson at Yahoo!, joining just before the IPO in in 1996. He entered the Yahoo! rocket very early and rode it through its rise and rise until shortly after the dot-com bust of 2001, when he decided “it was time” and disembarked. Subsequently, Ring got into politics in the State of Florida as a State Senator , and he now runs the GTM Group consulting firm.

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CPC Banner Agency Media 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.