Sat.Aug 13, 2022 - Fri.Aug 19, 2022

Only 1 in 25 Reproductive Health Apps Protects User Data

Adweek

The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found.

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How to Boost Conversions with Website SEO?

Ad Rants

You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Many businesses suffer from this issue, which is where SEO services offer a remedy.

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Most Ad Agencies Have No Plan for New Business

Fuel Lines

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes.

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Clues that you might not be trying hard enough

Seth Godin

You usually succeed. You rarely feel like an imposter. You already know what you need to know. You’re confident it’s going to work

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American Beauty Meets Soccer Frenzy in Sports Betting Brand’s ‘Mischievous’ Campaign

Adweek

Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand out from its competitors, Paddy Power has launched a campaign to become part of pop culture.

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Things to Consider Before Hiring an eCommerce Agency

Ad Rants

E-commerce is proliferating, and businesses are looking to hire agencies to help them create and manage their online stores. Just as businesses need to hire the right people, agencies must hire the right staff.

Advertisers Need More Than AI. They Need Diverse Human Talent

AdExchanger

Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven.

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Marketing Morsels: Captain Crunch Commandeers a Ferry, Vita Coco Takes to the Skies and More

Adweek

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment!

Things to Consider When Planning Content Marketing Strategy

Ad Rants

A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach.

Ofcom: BVOD Offers Hope as TV Viewing Falls

VideoWeek

Last year saw UK broadcasters achieve their highest revenues in five years, thanks to post-pandemic TV advertising resurgence, according to Ofcom’s Media Nations 2022 report.

When they don’t know what they’re talking about…

Seth Godin

People tend to do one of two things: not talk talk. Both are a problem. If we’re facing an important issue at work, at school or in our community, our instinct is to let others who are better informed speak up.

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Revolt Launches Podcast Network With Suite of New Shows

Adweek

Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives.

Marketers Don’t Get Gaming, And Enthusiast Wants To Help

AdExchanger

Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow.

Netflix Keeps Ads Online, Advertisers in the Dark

VideoWeek

The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning.

Can Rocky “future-proof” Ladbrokes advertising?

More About Advertising

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else.

Rocky Runs Through the Streets of Philadelphia Again in an Audacious Sports Betting Promo

Adweek

There can't be much more powerful a play in advertising than nostalgia, and--in reviving one of cinema's most iconic moments featuring everyone's favorite fictional boxing champion Rocky Balboa in a modern take--bookmaking brand Ladbrokes is betting big.

AdExplainer: How To Use Attention Metrics

AdExchanger

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging.

Shopify adds collaboration tool to connect brands with content creators

Marketing Dive

The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants

Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water

AdPulp

Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker.

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Why Masculinity Is the Elephant in the Room for Advertisers

Adweek

"Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don't know how to depict them--so a lot of men don't feel seen at all," said Emma de la Fosse, chief creative officer of ad agency Digitas UK.

How Happy V Is Changing The Narrative Of Women’s Health

AdExchanger

For women, finding health care treatment relating to sex is hard. But if you’re looking for “seggs,” that’s easy. DTC brands in the women’s health vertical are still stuck relying on algospeak to skirt around social platforms taking down their ads.

Unfazed by gaming’s slowdown, marketers await more robust tools

Marketing Dive

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse

Dentsu claims new VI service can unlock the metaverse

More About Advertising

Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore.

How to Be a Mental Health Ally in the Era of Mass Layoffs

Adweek

There are times that I am thankful to work in an industry that, more than others, is comfortable talking about emotions. We have to be. Emotion is our currency. But even as advertisers, we're not always comfortable facing our own personal emotions. Especially the tough ones, like depression.

Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear

AdExchanger

Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. The ad tech industry has been discussing a cookieless future for the past few years.

Omnicom Launches New Gaming Unit LevelUpOAC

VideoWeek

Over the course of the pandemic, the gaming boom drew fresh interest from advertisers and agencies into the space. Gaming always had a strong proposition for advertisers, given the level of engagement and the inventive creative opportunities available.

Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett

More About Advertising

Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how creativity could transform brands and businesses.

Your Startup Needs a Dedicated Growth Budget

Adweek

"If it ain't broke, don't fix it!" Let me explain why this ubiquitous phrase doesn't apply to growth marketing. Over the last decade, I've been fortunate enough to have worked in positions at complacent startups, maximum-throughput Uber and many points in between.

Comic: Peter Panel

AdExchanger

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Peter Panel appeared first on AdExchanger. Comic Strip Amazon panel Google panel measurement panel panel Peter Panel

Breaking Down the Carbon Costs of an Ad Campaign

VideoWeek

In response to the climate crisis, many major agencies have pledged to work towards net zero carbon emissions. Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030.

Publicis Groupe wins lion’s share of Mondelez International’s $1.7bn media business

More About Advertising

Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share to Publicis Groupe, with WPP and VaynerMedia also taking a slice.

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Can Political Advertising Weather a Recession?

Adweek

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot.

Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports.

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Pacsun collaborates with virtual influencer Miquela for back-to-school ads

Marketing Dive

After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4

Holiday 2022 is the Gift That Keeps Giving—Even in August

MNTN

Economic headwinds are potentially coming our way this Q4—which is exactly the reason why you should be making headway on your quarterly planning now. This year’s US holiday sales are forecasted to increase 3.3% to $1.262 trillion.

The Great Fail Podcast: Why the World Unfriended MySpace

Adweek

Before there was Facebook, there was MySpace, once the world's most dominant social networking company. In the summer of 2005, one of the biggest deals in internet history made headlines when News Corp, Rupert Murdoch's media empire, acquired MySpace for $580 million in cash.

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CTV Ad Buying Is About More Than Just Premium Versus Programmatic

AdExchanger

Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV inventory through two different lenses.