Martech
DECEMBER 21, 2021
2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it.
AdPulp
DECEMBER 20, 2021
It’s been six years since the Truth & Reconciliation Commission in Canada issued call-to-action #19 which called upon the federal government to address inequities in health outcomes, including access to basic health needs like clean water. Since then the federal government has done… f*ck all. Almost 70 Indigenous communities in Canada still have to boil […].
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More About Advertising
DECEMBER 20, 2021
Ads of the year. Burberry “Open Spaces” by Megaforce For the second year Burrberry created the best work. Both brave and surreal, it’s inspiring from top to bottom – direction, dop, choreography, music, stylists – everything. At a time when formula is everywhere, it stands out as both a stark warning (no agency was involved).
AdvertiseMint
DECEMBER 24, 2021
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your engagement rates. So what time should I post on TikTok, then?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 22, 2021
I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch break, stuck in traffic or zoning out on yet another video call. So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year.
InMobi
DECEMBER 22, 2021
Masters of Marketing, 2022: The Introduction Over the past decade, increasing globalization, better connectivity, and technological advancements have brought the world closer to a digital and hyper-connected global village. The events of the past two years have dramatically reshaped life as we know it and permanently moved the consumer landscape to a mobile-first world.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Kritter
DECEMBER 22, 2021
The last two years saw an unprecedented growth (over 50% both years) in retail media […]. The post Retail Media Networks - Trends to watch out for in 2022 appeared first on Kritter.
Martech
DECEMBER 22, 2021
“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right?
Paleo AdTech
DECEMBER 22, 2021
Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. His picaresque journey begins in the mid-90’s in NYC when he left accounting to work for three days as an executive recruiter for accountants, succeeding only in placing himself in a job as a financial analyst at a start-up named DoubleClick.
More About Advertising
DECEMBER 23, 2021
I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies are supposed to be these days but they’re also still capable of advertising that makes you smile and generally feel a little better about a (sometimes) grim old world. At Cannes BETC Paris won a. The post MAA Ad of the Week: BETC's Emily in Paris first appeared on More About Advertising.
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illumin
DECEMBER 22, 2021
Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping. Last year, retail sales for the holiday season were up by 8.3%, […]. The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc.
Martech
DECEMBER 20, 2021
“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. “The reason so many DAM systems and strategies fail is that their complexities aren’t understood fully.”. Davey and his team put together this resource to help marketers organize their digital assets.
All About Advertising Law
DECEMBER 22, 2021
As we wind down the year and before I set my out of office for a much needed respite, I thought that I’d give the telemarketing litigation community a bit of a holiday gift—some of the legislative history for the Florida Telephone Solicitation Act (“FTSA”), Fla. Stat. § 501.059, and, specifically, the Florida Legislature’s own views of the statute’s applicability to inter state versus intra state communications.
More About Advertising
DECEMBER 23, 2021
Wishing you a wonderful Christmas and a healthy and happy new year. We would also like to take this opportunity to thank you for your generous support of MAA and hope we can count on this going forward too. Your support has helped us to continue sharing insightful and informative stories as the alternative voice. The post Happy Christmas and holidays from MAA first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
DECEMBER 20, 2021
With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? To find out, we turned to InMobi Pulse, InMobi’s mobile market research solution. Between November 30 and December 13, we surveyed over 750 adults in the U.S. of different genders and ages to see how the holiday shopping season was going for them.
Martech
DECEMBER 22, 2021
The sheer amount of customer data available to brands almost makes fragmentation inevitable. Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. “Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference.
Oko
DECEMBER 20, 2021
The harm caused by misinformation on the web has become a hot topic in recent years. Much of the recent attention has been focused on social media, but the web undoubtedly plays a significant part in its spread. It’s no surprise then that online ads are coming under increasing scrutiny, both in terms of the […]. The post Understanding the Google Unreliable and Harmful Claims Policy appeared first on OKO Digital.
More About Advertising
DECEMBER 23, 2021
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing and now it’s…oh. So what was the best work from Adland in 2021? Is it just me, or was it another ‘not a vintage year’? In these stressful times, with businesses going bust and our. The post Graham Fink: creativity in 2021 - don't make ads, make TikToks first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
DECEMBER 21, 2021
As a publisher, your main goals are always to deliver great content and monetize your traffic without sacrificing your page’s user experience. But, even though banners and other traditional formats have been around for a while, these types of ads don’t always enhance the content on your site or encourage users to explore more pages. Fortunately, content commerce has allowed publishers to weave their affiliate monetization strategies right into their existing content production process.
Martech
DECEMBER 23, 2021
A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co.
InMobi
DECEMBER 24, 2021
As the world awaits another new year, it is ready to bid off the old one with a bunch of festive celebrations. With Christmas coming soon, brands are paving new ways on mobile to reach and engage consumers more than ever. With digital becoming mainstream and mobile becoming its center stage, here are a look back to the top (festive) brands from APAC from 2021 that have created closer connections with the consumers, drove demand for their products, and made a mark with mobile. 1.
More About Advertising
DECEMBER 23, 2021
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has lost McDonald’s $1.6bn national media planning and buying to Starcom after nearly 20 years although it keeps some business including local. The move follows the appointment of Tariq Hassan as McDonald’s CMO in August. Hassan. The post Publicis ends 2021 on high note as Starcom scoops McDonald's US media from Omnicom first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Frequence
DECEMBER 22, 2021
When it comes to multi-channel marketing, understanding campaign performance is everything. Having a diversified marketing mix enables advertisers to reach a wider audience with an integrated message across multiple channels. This approach combined with the ability to aggregate all performance data into a single platform leads to measurably greater campaign success and increased ROI.
Martech
DECEMBER 23, 2021
Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital. “It’s ensuring you’re not just doing things for the sake of doing it by the book — you’re going above and beyond to put your customers first, to think about the wider impact your marketing
All About Advertising Law
DECEMBER 21, 2021
Senator Joe Manchin’s decision to torpedo the Build Back Better Act has wide-ranging consequences, including one that hits close to home, so to speak. Tucked in the bill was a provision to provide the FTC with authority to seek civil penalties for all violations of Section 5 of the FTC Act (something the FTC Act currently does not allow). This provision, which was vehemently opposed by a broad range of business groups, essentially has died on the vine.
More About Advertising
DECEMBER 22, 2021
After 21 years at Mother, Gabriela Scardaccione – billed as the agency’s “global voice” as well as a global creative director – is leaving to “explore the world of communications.” Scardaccione started at Mother as a creative placement in 2000, having begged founder Robert Saville to take her on despite the fact that she was. The post Mother’s ‘global voice’ Gaby Scardaccione leaves the agency first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
DECEMBER 21, 2021
“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. “What that means is that the integration with other applications in your stack, and the visibility and control you gain, will provide you with the ability to make decisions on the fly.”. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.
Martech
DECEMBER 23, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we are again. Does it seem like just yesterday we were preparing to say goodbye and good riddance to 2020?
Martech
DECEMBER 20, 2021
As organizations update their data strategy, new roles are often created so there’s more ownership of data and other digital assets. These roles go hand-in-hand with implementing marketing taxonomy, as two experts from data governance company Claravine recently discussed at our MarTech conference. At the very top, businesses are hiring Chief Digital Officers in part to restore trustworthiness in the data that marketing teams use, according to Michael Shearer, Sr.
Martech
DECEMBER 20, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, more of your customers (and your competitors’ customers) are up for grabs.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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