Sat.Jun 11, 2022 - Fri.Jun 17, 2022

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Nerf Introduces Murph, the Brand’s First Mascot

Adweek

Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling.

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Product launch marketing plan example

Smart Insights

How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. … The post Product launch marketing plan example appeared first on Smart Insights.

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Consumers are looking for humor but brands aren't delivering, survey says

Marketing Dive

Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

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5 enduring trends in martech

Martech

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.

MarTech 133
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People’s Lives

Adweek

With its mission to "inspire and develop the builders of tomorrow through the power of play," Lego has released a campaign to celebrate its 90th anniversary--and how it resonates culturally around the world and helps people as they build their own lives. With the anniversary taking place on August 10, the minute-long 'We Are All.

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Plug revenue leaks with these 3 CX analysis techniques

Smart Insights

Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis … The post Plug revenue leaks with these 3 CX analysis techniques appeared first on Smart Insights.

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Three ways to organize your martech stack

Martech

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

MarTech 130
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The Site That Hacked Cannes Lions Now Wants to Win a Cannes Lion

Adweek

Creative duo Quynh Tran and Toan Mai tested the metal of the organizers of Cannes Lions last year when they created an alternative website, which would host all the award-winning campaign work from the festival--but allow access to the creative community for free. Now, in an Inception moment for the advertising community, they have entered.

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Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams

Exchange Wire

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [.]. The post Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams appeared first on ExchangeWire.com.

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AB InBev ends 33-year Super Bowl alcohol ad monopoly

Marketing Dive

While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Cvent Wins Multiple Industry Awards Highlighting Company’s Best-in-Class Technology

Martech Series

Prestigious accolades and honors demonstrate Cvent’s continued commitment to innovation. Cvent , a market-leading meetings, events and hospitality technology provider announced several recent industry awards that highlight the strength of the Company’s event marketing and management solutions and overall excellence as a technology leader. The product-focused accolades celebrate Cvent’s unwavering commitment to developing best-in-class technology that powers more engaging and impactful in-person,

MarTech 115
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Are Those Twitter Prompts Working? Yes, According to a Study

Adweek

Twitter shared a study of the results of more than 200,000 prompts that encouraged people to reconsider whether they wanted to send a reply that could be harmful or offensive. The social network began experimenting with those prompts in May 2020. Data scientists Lauren Fratamico and Kathy Yang wrote in a blog post, "We found.

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Measuring the Invisible: The Truth About Marketing Attribution

Martech

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential for understanding how your marketing is performing and how much each channel is contributing.

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Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns

AdExchanger

The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted. Continue reading » The post Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns appeared first on AdExchange

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Affiliate Marketing Tools: How They Help

Martech Series

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different. One problem with becoming an affiliate marketer is that it is no easy feat.

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Queen Latifah on Why She Took the ‘It’s Bigger Than Me’ Campaign on Tour

Adweek

Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity. Through the lens of her extensive acting career, Latifah examined how obesity is often regarded as an easily preventable state worthy of shame instead of a valid medical.

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Tough times increasing consumers’ desire for reliable, trustworthy companies

Martech

Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently is more important now than before the pandemic.

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20 Top Women in Media & Ad Tech to Look Out For

Ad Monsters

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG’s. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Must Hospitals Rethink The Meta Pixel?; Reddit Taps DoubleVerify As Brand Safety Go-To

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags? The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason. Continue reading » The post Must Hospitals Rethink The Meta Pixel?

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Creative 100: Branded Content Innovators You Should Know

Adweek

In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year's roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a.

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24 questions to ask identity resolution vendors during a demo

Martech

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a

MarTech 115
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Presidio Acquires ROVE Expanding Reach of Digital Services and Solutions

Martech Series

Strategic acquisition adds technology modernization solutions and scale to accelerate growth. Presidio, Inc., a global digital services and solutions provider, announced the acquisition of ROVE, a veteran-owned systems integrator that services enterprise, commercial and public sector clients across the Southeast region of the U.S. This strategic acquisition bolsters Presidio’s geographic presence in both North Carolina and South Carolina.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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“I Am Gen Z”: How The Youngest Generation Is Braving Technological Submersion

AdExchanger

Back in 1997, when the oldest Gen Zers were born, Liz Smith joined a Silicon Valley startup called Yahoo! What started off as a group of misfits on the internet turned into a “Frankenstein’s monster” of sorts, said Smith, who left Yahoo! for film school and captures the effects of technological submersion on the next generation in her latest movie, I Am Gen Z.

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Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022

Adweek

There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek's Creative 100 continues its celebration of today's must-know creative professionals.

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Pinterest turns its TikTok-like Idea Pins into ads

TechCrunch Ads

Last year, Pinterest began its pivot from being an online image board to being more of a creator platform with the launch of Idea Pins. The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content.

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Primary Intelligence Provides Hubspot Users the Ability to Close 47% More Opportunities with Integration to TruVoice

Martech Series

Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice. Win-loss and customer experience analysis pioneer, Primary Intelligence, continues its massive software integration expansion for TruVoice, their win-loss and customer experience analysis software. As a part of this expansion, Primary Intelligence announced today that Hubspot joins the list of powerhouse software applications like Salesforce, Microsoft Dynam

MarTech 100
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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IAB, MRC Release First New Standards For In-Game Ad Measurement Since 2009

AdExchanger

The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the IAB, in collaboration with the IAB Tech Lab and the Media Rating Council (MRC), released its first update to in-game ad measurement standards since 2009. The new standards reexamine the metrics for counting a valid.

Media 104
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This Agency Is Campaigning to Thwart Discrimination Against LGBTQ+ Blood Donors

Adweek

Staffing shortages caused by the pandemic and a constant influx of Covid-19 cases have led to both an increased need for blood donations and a reduced number of people able to give them. Additionally, long-lasting stigma prevents many would-be donors from assisting even in times of crisis. In honor of World Blood Donor Day on.

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Jet-Streaming: Airlines Offer CTV At 40,000 Feet

MNTN

In the 1920s the first in-flight movie was shown to 11 passengers via a projector. In the 1950s, airlines started to offer in-flight drinks. The ‘90s saw the rise of LCD screens installed to the back of first-class seats, and the ‘00s gave us in-flight Wi-Fi. Today, a new entertainment option is keeping passengers occupied on long fights: Connected TV.

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Trend Predictions: The Hottest Topics at Cannes

Smaato

We’re heading to Cannes in just a few short weeks. We’re excited to be a part of one of the biggest industry events of the year, and our fearless leaders are getting ready to fly to France to meet with publishers, marketers, and teams from around the world. (Psst…if you. The post Trend Predictions: The Hottest Topics at Cannes appeared first on Smaato.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.